Should You Buy Franklin Covey Co (FC) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
FC is NOT a good buy right now for a beginner long-term investor who wants to deploy capital immediately. The stock is technically neutral-to-weak (MACD turning more negative, price below pivot 20.401), and the latest quarter (2026/Q1) showed declining revenue and a move to a deeper loss. While hedge funds are increasing buying and the lone covering analyst is positive with a higher target, the near-term fundamentals and trend don’t justify an aggressive entry at this moment. I would hold off on buying now (or hold if already owned).
Technical Analysis
Price: 20.05. Trend is not convincingly bullish: MACD histogram is negative (-0.0253) and expanding lower, which points to weakening momentum. RSI(6) at 48.07 is neutral (no oversold bounce signal). Moving averages are converging, consistent with consolidation rather than a clear uptrend. Key levels: Pivot 20.401 (price is below it = near-term bearish bias). Support S1 19.518 then S2 18.973. Resistance R1 21.283 then R2 21.828. For a stronger buy setup, FC would ideally reclaim and hold above ~20.40 and then push toward 21.28; right now it’s still stuck below the pivot.
Analyst Ratings and Price Target Trends
Recent Wall Street view is narrowly sourced (Barrington only in the provided data) but constructive: after cutting the target to $22 (from $27) on 2025-11-06 due to softer FY26 guidance dynamics, Barrington later raised the target to $25 on 2026-01-20 and kept Outperform, citing expected acceleration in growth/profitability beginning in 2H 2026. Pros: clear bullish target uplift and a stated pathway to improved fundamentals. Cons: prior guidance-related concerns haven’t fully cleared, and the latest quarter data still shows contraction/losses—so the bullish view depends on an improvement that has not yet appeared in reported numbers.
Wall Street analysts forecast FC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FC is 27.33 USD with a low forecast of 22 USD and a high forecast of 38 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast FC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FC is 27.33 USD with a low forecast of 22 USD and a high forecast of 38 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 20.050
Current: 20.050
