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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
Byrna's earnings call summary and Q&A session indicate a positive outlook. The company achieved 57% YoY revenue growth, expanded partnerships, and launched new products. Despite increased operating expenses, net income and adjusted EBITDA improved. The Q&A revealed growth trends and strategic initiatives, addressing market softness with expected sustained growth. The launch of 'Byrna Care' and new product iterations suggest future revenue streams. While cash reserves decreased, inventory buildup supports upcoming launches. Overall, strong financial performance, strategic initiatives, and optimistic guidance support a positive stock price reaction.
Net Revenue for Q2 2025 $28.5 million, a 41% increase from $20.3 million in Q2 2024. The increase of $8.2 million was driven by the launch of the Compact Launcher, increased dealer and chain store sales, and broader brand adoption.
Direct-to-Consumer Revenues Increased by $2.2 million year-over-year through byrna.com and amazon.com.
Sales to Dealers Increased by $3.9 million or 106%, largely driven by initial stocking orders for Sportsman's Warehouse.
Gross Profit for Q2 2025 $17.6 million or 62% of net revenue, compared to $12.6 million or 62% of net revenue in Q2 2024. The introduction of the Compact Launcher led to a favorable product sales mix that offset any decrease due to a change in channel mix from stronger dealer sales.
Operating Expenses for Q2 2025 $14.2 million compared to $10.6 million in Q2 2024. The increase was driven by increased variable selling expenses, discretionary marketing spend, higher payroll costs, and expenses related to the launch of the Compact Launcher.
Net Income for Q2 2025 $2.4 million compared to $2.1 million in Q2 2024. The increase was driven by the overall increase in product sales, partially offset by higher income tax expense.
Adjusted EBITDA for Q2 2025 $4.3 million compared to $2.8 million in Q2 2024.
Cash, Cash Equivalents, and Marketable Securities $13 million as of May 31, 2025, compared to $25.7 million as of November 30, 2024. The decrease reflects the planned increase in inventory ahead of the Compact Launcher release and normal seasonal working capital movements.
Inventory $32.3 million as of May 31, 2025, compared to $20 million as of November 30, 2024.
International Sales $2.6 million in Q2 2025, an 86% increase from the prior year period, including a one-time bump in royalties from Latin America.
Compact Launcher (CL): Launched in May, contributing significantly to a 41% year-over-year revenue growth. It is 38% smaller, 36% lighter than the Byrna SD, and has better margins with a 7-8 percentage point advantage over other launchers. The CL is now available on Amazon, expected to boost visibility and sales.
Byrna Care: A new recurring revenue model to be introduced next month, offering replacement of launchers if lost, stolen, damaged, or confiscated.
AI-driven advertising: AI is being used to produce tailored content quickly and cost-effectively, such as the banana commercial, which has proven highly effective.
Sportsman's Warehouse Partnership: Expanded to 59 stores with plans to reach 140 by year-end. Includes shooting pods and point-of-sale displays, driving significant sales growth.
Expansion into new retail chains: New partnerships with chains like Rural King and Family Farm & Home, targeting farming and ranching markets. Existing chains like Big 5 Sporting Goods and SCHEELS are increasing Byrna product offerings.
International Sales: Generated $2.6 million in Q2, an 86% increase year-over-year, driven by royalties and sales in Latin America.
Production Adjustments: Shifted to a pod-based manufacturing system, reducing labor requirements and improving quality. Production adjusted to 15,000 units per month to align with demand.
Company-owned stores: Five stores are performing well, averaging $69,000 in sales per month, with plans to use insights to support premier dealers.
Celebrity Endorsements: Added Tucker Carlson as an influencer, with plans to onboard more marquee endorsers to expand audience reach.
Reshoring Initiatives: Efforts to onshore manufacturing are improving quality and reducing variances.
Consumer Sentiment and Economic Headwinds: The company acknowledges subdued consumer sentiment and economic headwinds, including falling consumer confidence, uncertainty over interest rates, and the effect of tariffs, which could impact retail sales and overall market demand.
Cannibalization of Existing Products: The launch of the Compact Launcher has led to some cannibalization of the LE launcher due to the small price difference, which could impact sales of other product lines.
Inventory and Cash Flow Management: The company has significantly increased inventory levels ahead of the Compact Launcher release, which has reduced cash, cash equivalents, and marketable securities from $25.7 million to $13 million. This could pose a risk if demand does not meet expectations.
Dependence on Key Retail Partnerships: The company’s growth strategy heavily relies on partnerships with retailers like Sportsman’s Warehouse. Any disruption or underperformance in these partnerships could adversely affect sales.
Regulatory and Tariff Risks: The company faces risks related to tariffs and regulatory changes, which could impact production costs and pricing strategies.
Production Adjustments and Efficiency: The company has reduced production from 24,000 units to 15,000 units per month to align with demand. While this is aimed at efficiency, any misalignment with actual demand could lead to either overstock or stockouts.
International Market Risks: While international sales have grown, the company’s reliance on distributors like Byrna LatAm introduces risks related to profitability and compliance with U.S. public company audit standards.
Marketing and Advertising Costs: The company is investing heavily in marketing, including celebrity endorsements and AI-driven advertising. If these efforts do not yield the expected return on investment, it could strain financial resources.
Revenue Growth: The company expects to grow its top line between 25% and 40% despite subdued consumer sentiment, driven by increased store presence and product normalization.
Product Launches: Plans to roll out several variations of the Compact Launcher (CL) across different price points to target a broader demographic.
Retail Expansion: Byrna aims to expand its presence to approximately 140 Sportsman's Warehouse locations by year-end and is exploring partnerships with other chains like Big 5 Sporting Goods, SCHEELS, Dunham's Sports, Rural King, and Family Farm & Home.
Recurring Revenue Model: Introduction of Byrna Care, a recurring revenue service offering replacement of launchers if lost, stolen, damaged, or confiscated. Future plans include adding a chipset to the CL for emergency contact capabilities.
Production Adjustments: Production has been adjusted to 15,000 units per month, with flexibility to scale based on demand. The company has shifted to a pod-based manufacturing system to improve efficiency and quality.
Market Trends: Anticipates continued normalization of the less-lethal product category, supported by earned media and celebrity endorsements.
International Expansion: Plans to exercise a call option to reacquire Byrna LatAm once it meets profitability and audit standards.
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The earnings call reflects positive sentiment with strong revenue growth expectations, strategic retail expansion, and a promising ByrnaCare service. The Q&A highlighted effective influencer campaigns and strategic promotional sales. Although there are uncertainties in conversion rates and new influencer specifics, the company's cautious guidance and strategic focus on existing retail relationships provide a positive outlook. The anticipated launch of the SOS platform and ongoing partnerships further support a positive sentiment. However, conservative guidance and some uncertainties temper the outlook, suggesting a moderate positive stock price reaction.
Byrna's earnings call summary and Q&A session indicate a positive outlook. The company achieved 57% YoY revenue growth, expanded partnerships, and launched new products. Despite increased operating expenses, net income and adjusted EBITDA improved. The Q&A revealed growth trends and strategic initiatives, addressing market softness with expected sustained growth. The launch of 'Byrna Care' and new product iterations suggest future revenue streams. While cash reserves decreased, inventory buildup supports upcoming launches. Overall, strong financial performance, strategic initiatives, and optimistic guidance support a positive stock price reaction.
The earnings call highlights strong financial performance with record revenue and improved margins. The new partnership with Sportsman's Warehouse and retail expansion plans are promising. Despite some concerns like increased costs and tariffs, management's optimistic guidance and strategic initiatives, such as transitioning to U.S. suppliers, mitigate these risks. The Q&A session reflects a generally positive sentiment, with expectations of sequential growth and effective marketing strategies. Overall, these factors point towards a positive stock price movement in the short term.
The earnings call shows strong financial performance with record revenue growth and improved margins. The new partnership and retail expansion strategy are promising. However, there are concerns about market conditions, regulatory issues, and operational challenges. The Q&A session reveals optimism about the new CL launch and sequential growth expectations. Given the absence of a market cap, the overall sentiment is positive, with a likely stock price increase of 2% to 8% over the next two weeks.
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