Should You Buy Asbury Automotive Group Inc (ABG) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
ABG is not a good buy right now for a beginner long-term investor who wants to enter immediately. The stock’s setup is mixed (short-term momentum weakening while longer-term trend is still constructive), Wall Street is broadly neutral-to-cautious with targets clustered near the current price, and hedge funds have been net sellers. I would hold off buying at $241.15 pre-market and wait for either a cleaner technical turn (price back above ~$246.5 with improving momentum) or a post-earnings setup after 2026-02-05.
Technical Analysis
Price/Trend: Pre-market at $241.15, which is below the pivot ($246.48) and closer to first support ($237.55) than to resistance ($255.41). This makes the immediate risk/reward unattractive if you’re unwilling to wait for an optimal entry.
Momentum: MACD histogram is negative (-1.148) and expanding lower, signaling short-term bearish momentum is building. RSI(6) ~42.85 is neutral-to-weak (not oversold), so there isn’t a strong mean-reversion “bounce” signal yet.
Trend structure: Moving averages are still bullish (SMA_5 > SMA_20 > SMA_200), which supports the longer-term uptrend, but the weakening MACD suggests the uptrend is currently in a pullback/soft patch.
Key levels: Support at $237.55 then $232.03; resistance at $255.41 then $260.93. For an impatient buyer, buying below the pivot with weakening momentum is a lower-quality entry.
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