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  3. 01797
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01797 logo
01797
EAST BUY
HKD
30.160
0.160
(0.53%)
1D
AI Analysis for 01797
AI Analysis
High
26.400
Open
24.800
VWAP
25.82
Vol
9.40M
Mkt Cap
30.75B
Low
24.280
Amount
242.87M
EV/EBITDA(TTM)
57.72
Total Shares
1.05B
EV
2.77B
EV/OCF(TTM)
33.38
P/S(TTM)
5.63
East Buy Holding Ltd is an investment holding company primarily engaged in the livestreaming e-commerce business. The Company’s main business is engaged in operating livestreaming e-commerce business for sales of private label products to individual customers and provision of commission services. The Company mainly provides agricultural products as its core product under the private label brand East Buy. The Company’s main products include fresh foods, juice, coffee, tea, bedding and other products. The Company mainly conducts its businesses in the domestic market.
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News

aastocks
7.5
02-11aastocks
Michael Yu Aims to Launch EAST BUY E-commerce Training School in Beijing This Year
  • EAST BUY's New Initiative: EAST BUY plans to establish an e-commerce training school in Beijing to train operation talents and hosts from various regions in China.

  • Market Performance: Michael Yu, founder of NEW ORIENTAL-S, and chairman of EAST BUY, reported significant short selling figures for both companies, indicating market interest and potential volatility.

aastocks
4.5
02-10aastocks
HSI Rises by 155 Points Driven by Surge in AI and Pharmaceutical Stocks
  • Market Performance: The HSI rose by 155 points (0.6%) to close at 27,183, with a total market turnover of HKD234.04 billion. The HSCEI and HSTECH also saw gains, closing at 9,242 and 5,451 respectively.

  • Tech Stock Movements: Major tech stocks like TENCENT and MEITUAN-W experienced declines of 1.6% and 2.5%, while KUAISHOU-W, JD-SW, and BABA-W saw increases between 1.6% and 1.9%.

  • AI and Pharma Stocks Surge: AI stocks such as UNISOUND and INSILICO rose significantly, with KNOWLEDGE ATLAS jumping 14.8% after JPMorgan initiated coverage. Pharma stocks also performed well, with CSPC PHARMA and INNOVENT BIO gaining between 4.7% and 5.5%.

  • Chip Sector Performance: SMIC gained 1.7%, while HUA HONG SEMI dipped 1.2%. Other chip-related stocks like INNOSCIENCE and BIREN TECH saw notable increases, with INNOSCIENCE rising 6.9%.

aastocks
4.5
02-10aastocks
HSI Gains 146 Points at Midday; AI and Pharmaceutical Stocks Surge; KNOWLEDGE ATLAS Jumps 21%
  • Market Performance: The HSI rose 146 points (0.5%) to 27,173, while the HSCEI and HSTECH also saw gains, with total market turnover reaching HKD133.823 billion.

  • Tech Stock Movements: Major tech stocks like TENCENT and MEITUAN fell, while others like KUAISHOU and JD-SW experienced gains, indicating mixed performance in the tech sector.

  • AI and Chip Sector Trends: AI stocks remained in demand, with significant gains for companies like KNOWLEDGE ATLAS and MINIMAX-WP, while chip stocks showed varied results, with SMIC edging up and HUA HONG SEMI dipping.

  • Pharmaceutical Sector Gains: Drug manufacturers like CSPC PHARMA and INNOVENT BIO saw notable increases in their stock prices, reflecting positive momentum in the pharmaceutical industry.

aastocks
4.5
02-09aastocks
HSI Rises by 467 Points as Chinese Insurers, Commodities, and AI Stocks Perform Well; KNOWLEDGE ATLAS Surges 36%
  • Market Performance: The HSI rose by 1.8% to close at 27,027, with significant gains in the HSCEI and HSTECH, while total market turnover reached $255.142 billion.

  • Insurance Sector Gains: Chinese insurers, particularly CHINA LIFE and PING AN, saw substantial increases of 4% and 4.9%, respectively, following PING AN's stake increase in CHINA LIFE.

  • Financial Stocks Rise: Major financial institutions like HSBC and HKEX experienced gains between 2.6% and 3.4%, contributing to a positive trend in the financial sector.

  • Tech and AI Stocks Surge: Tech stocks rebounded, with TENCENT and BIDU-SW rising over 2%, while AI-related stocks like KNOWLEDGE ATLAS soared by 36.2%, reflecting strong investor interest.

aastocks
4.0
02-02aastocks
Daiwa: EAST BUY (01797.HK) Operationally Improved; Target Price Increased to HKD29
  • EAST BUY Financial Performance: EAST BUY reported an adjusted net profit of RMB257 million in 1HFY26, driven by scale leverage and higher-margin products, leading to improved gross profit margins and cost efficiency.

  • Analyst Outlook: Daiwa upgraded its outlook on EAST BUY, raising the target price from HKD13.5 to HKD29 and increasing earnings forecasts for 2026-27 by 42-97%, reaffirming an Outperform rating.

Money Flow
Over the past 66 trading days, overall net money flow is 96.41M, with retail investors contributing 21.01M and major investors adding 70.62M.
Net Buy $ Volume
Net Sell $ Volume
Daiwa
Daiwa
Outperform
maintain
$29
2026-02-02
Reason
The analyst rating for EAST BUY (01797.HK) was upgraded by Daiwa due to the company's return to profitability in 1HFY26, where it recorded an adjusted net profit of RMB257 million. This improvement was attributed to scale leverage and higher-margin products, which contributed to the expansion of gross profit margins (GPM) for its own brands and streamlined cost structures. Daiwa expressed increased optimism about EAST BUY's operational status, indicating that the company is "out of the woods" and that its profitability exceeded expectations. Consequently, the target price was raised from HKD13.5 to HKD29, and earnings forecasts for 2026-27 were increased by 42-97%, leading to the reaffirmation of the Outperform rating.
Daiwa
Outperform
Price Target
$29
2026-02-02
maintain
The analyst rating for EAST BUY (01797.HK) was upgraded by Daiwa due to the company's return to profitability in 1HFY26, where it recorded an adjusted net profit of RMB257 million. This improvement was attributed to scale leverage and higher-margin products, which contributed to the expansion of gross profit margins (GPM) for its own brands and streamlined cost structures. Daiwa expressed increased optimism about EAST BUY's operational status, indicating that the company is "out of the woods" and that its profitability exceeded expectations. Consequently, the target price was raised from HKD13.5 to HKD29, and earnings forecasts for 2026-27 were increased by 42-97%, leading to the reaffirmation of the Outperform rating.
Goldman Sachs
G Sachs
Neutral
maintain
$46 -> $55
2025-11-05
Reason
The analyst rating for NEW ORIENTAL-S (09901.HK) is maintained at "Neutral" by G Sachs, with a target price increase to $47. The reasoning behind this rating includes optimism about the demand and growth prospects of NEW ORIENTAL-S' K12 educational training-related business, which benefits from diverse age coverage, solid revenue growth, and potential for profit margin optimization. Additionally, the company shows long-term growth certainty and ample cash flow, as indicated by shareholder returns. Despite recent challenges in the study abroad-related business, which still leads the industry, the overall outlook remains positive.
Goldman Sachs
Neutral
Price Target
$46 -> $55
2025-11-05
maintain
The analyst rating for NEW ORIENTAL-S (09901.HK) is maintained at "Neutral" by G Sachs, with a target price increase to $47. The reasoning behind this rating includes optimism about the demand and growth prospects of NEW ORIENTAL-S' K12 educational training-related business, which benefits from diverse age coverage, solid revenue growth, and potential for profit margin optimization. Additionally, the company shows long-term growth certainty and ample cash flow, as indicated by shareholder returns. Despite recent challenges in the study abroad-related business, which still leads the industry, the overall outlook remains positive.
Goldman Sachs
Goldman Sachs
Sell
maintain
$8 -> $9
2025-08-26
Reason
Goldman Sachs
Sell
Price Target
$8 -> $9
2025-08-26
maintain
Valuation Metrics

Forward PE

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
100.64
Current PE
66.05
Overvalued PE
347.24
Undervalued PE
-145.96

Forward EV/EBITDA

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
25.65
Current EV/EBITDA
32.84
Overvalued EV/EBITDA
56.06
Undervalued EV/EBITDA
-4.76

Forward PS

StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
4.58
Current PS
3.34
Overvalued PS
6.77
Undervalued PS
2.39

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