Younger Canadians Plan to Increase Credit, 47% of Gen Z Affected
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
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Source: Globenewswire
- Financial Strain Intensifies: A survey reveals that 84% of Canadians cite inflation for everyday goods as a top financial concern, with 53% feeling their household income isn't keeping pace with inflation, indicating a significant negative impact on household finances due to the economic environment.
- Rising Credit Demand: Over one in five (21%) Canadians plan to apply for new credit or refinance within the next year, with 47% of Gen Z and 31% of Millennials expressing such intentions, highlighting a deepening reliance on credit among younger consumers.
- Spending Habit Adjustments: 67% of respondents reported seeking sales and discounts more frequently in the past three months, while 44% opted to shop at more affordable retailers, indicating that economic uncertainty is prompting consumers to alter their spending behaviors to cope with financial pressures.
- Reduced Retirement Savings: More than 51% of respondents cut back on discretionary spending in the past three months, and 19% expect to decrease contributions to retirement funds in the next three months, reflecting a shift towards prioritizing essential needs amid economic strain.
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Analyst Views on TRU
Wall Street analysts forecast TRU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRU is 102.71 USD with a low forecast of 80.00 USD and a high forecast of 125.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 80.680
Low
80.00
Averages
102.71
High
125.00
Current: 80.680
Low
80.00
Averages
102.71
High
125.00
About TRU
TransUnion is a global information and insights company. The Company operates through two segments: U.S. Markets and International. The U.S. Markets segment provides consumer reports, actionable insights and analytics to businesses. These businesses use the Company’s services to engage and acquire customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and mitigate fraud risk. The International segment provides services similar to its U.S. Markets segment to businesses in select regions outside the United States. Depending on the maturity of the credit economy in each country, services may include credit reports, analytics and technology solutions services and other value-added risk management services. It also has insurance, business and automotive databases in select geographies. It also owns Monevo, a credit prequalification and distribution platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Key Benefits of Rental Reporting for Credit Building
- Credit Building Support: The collaboration between TransUnion and FrontLobby incorporates rental payment data into credit reports, allowing timely payment histories to be recognized, thus aiding over five million Canadian households in building credit.
- Tenant Record Establishment: FrontLobby's platform facilitates monthly reporting of rent payments, serving over 60,000 housing providers and covering more than one million rental units, with reported delinquency reductions of up to 92%, significantly improving rental relationships.
- Enhanced Transparency: By embedding rental payment transparency into TransUnion's credit ecosystem, housing providers gain deeper insights into tenant performance, enhancing tenant stability and competitive advantage, fostering a healthier rental market.
- Commitment to Financial Inclusion: TransUnion is dedicated to helping every Canadian build credit, ensuring that rental payments are not classified as traditional debt, thereby more accurately reflecting an individual's financial reliability and promoting economic opportunity and personal empowerment.
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TransUnion Dividend and Options Trading Analysis
- Dividend Yield Analysis: TransUnion's latest dividend is expected to yield an annualized rate of 0.6%, although dividend amounts are typically influenced by profitability fluctuations, the historical dividend chart can provide insights into future trends.
- Trading Volatility: With a trailing twelve-month volatility of 44% calculated from the last 251 trading days, TransUnion's stock price is likely to experience significant fluctuations, impacting investor decisions.
- Options Trading Dynamics: On Tuesday, the put volume among S&P 500 components reached 802,997 contracts, while call volume was at 1.61 million, indicating a strong preference for calls among investors, reflecting optimistic market sentiment.
- Risk and Reward Assessment: Given the current market volatility, selling the January 2028 covered call at the $105 strike may offer a reasonable balance between risk and reward, although it entails giving up potential upside beyond $105.
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