Xcel Brands Partners with EcoStrong for New Pet Care Products
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Xcel Brands announced a new licensing partnership for Trust. Respect. Love by Cesar Millan with licensing partner EcoStrong for product categories that include cleaning products, odor management, shampoo and conditioners. The partnership will introduce a collection of innovative pet care, pet shampoo, and home cleaning products inspired by Cesar Millan's philosophy that trust, respect, and love are the foundation of every meaningful relationship between pets and their owners. The collection includes environmentally safe cleaning, grooming, and odor control solutions designed to support healthier homes and happier pets.
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Analyst Views on XELB
Wall Street analysts forecast XELB stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.825
Low
7.00
Averages
7.00
High
7.00
Current: 1.825
Low
7.00
Averages
7.00
High
7.00
About XELB
Xcel Brands, Inc. is a media and consumer products company. The Company is engaged in the design, licensing, marketing, live-streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. The Company owns the Halston, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford, and a Off/Duty by Coco Rocha brand and also holds noncontrolling interests or long-term license agreements in the Mesa Mia Live by Jenny Martinez. The Company also owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing, LLC. It sells its products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Xcel Brands Partners with EcoStrong for Pet Care Products
- New Partnership: Xcel Brands has formed a licensing partnership with EcoStrong to launch a collection of pet care and home cleaning products based on Cesar Millan's philosophy of 'Trust. Respect. Love', which is expected to meet market demand for effective and environmentally safe solutions.
- Product Innovation: The new collection includes pet shampoos, cleaning agents, and odor management products designed to enhance the health of pets and homes by providing safe, eco-friendly solutions that align with modern consumer preferences for sustainability.
- Market Potential: Cesar Millan, as a renowned pet behaviorist, brings significant brand value and influence, which is anticipated to attract a large customer base of pet owners and environmentally conscious consumers for the new product line.
- Industry Leadership: Xcel Brands' leadership in social commerce and livestream shopping, combined with EcoStrong's expertise in pet-safe products, is expected to enhance both companies' competitive edge in the rapidly growing pet care market.
See More
XCel Brands Signs New Licensing Agreement
- Licensing Agreement Signed: XCel Brands (XELB) announced on Thursday that it has signed a new licensing agreement with a partner, aimed at expanding its brand influence and increasing revenue streams.
- Brand Strategy Expansion: The agreement involves the licensing of the “Trust. Respect. Love” brand, which is expected to create new market opportunities and further solidify the company's position in the consumer goods sector.
- Market Reaction Anticipated: While specific financial terms have not been disclosed, analysts generally believe this move will help enhance XCel's brand recognition, thereby driving future sales growth.
- Long-term Development Potential: By collaborating with well-known brands, XCel Brands can not only strengthen its market competitiveness but also lay a foundation for its long-term strategic development, attracting more consumer attention.
See More
Baggallini Partners with Coco Rocha for Limited Edition Collection
- Collaboration Launch: Baggallini's exclusive partnership with international supermodel Coco Rocha will officially debut on September 17, 2025, with early access for subscribers starting August 17, aiming to meet the needs of modern women through a blend of fashion and functionality.
- Super Bagg Debut: The star product, Super Bagg, draws inspiration from Rocha's multifaceted life, designed to balance style and practicality by accommodating everything from platform heels to laptops, enhancing convenience for women in their daily lives.
- Color Selection: The capsule includes three beloved styles reimagined in an exclusive olive green colorway personally selected by Rocha, showcasing a rich neutral tone aimed at providing modern women with elegant yet practical options, thereby increasing the brand's market appeal.
- Brand Vision: Xcel Brands CEO Robert W. D'Loren stated that this collaboration embodies the vision of connecting influential talent with lifestyle brands to create meaningful products that meet today's consumer demands, further solidifying Baggallini's position in the market.
See More
Xcel Brands Partners with Coco Rocha for Exclusive Capsule Collection
- Collaboration Highlights: Xcel Brands has announced an exclusive licensing partnership with international supermodel Coco Rocha to launch a limited-edition handbag collection, aiming to blend Baggallini's functionality with Coco's sophisticated style to meet the needs of modern women.
- Product Features: The star product, Super Bagg, is designed to provide busy women with a stylish yet practical solution, reflecting Coco Rocha's experiences from extensive global travel and emphasizing the importance of being prepared.
- Market Positioning: This collaboration not only showcases Xcel Brands' connection with influential talent but also demonstrates a deep understanding of the modern woman's lifestyle, aiming to empower women through products that are both beautiful and functional.
- Brand Vision: Xcel Brands is committed to enhancing its global influence through modern strategies such as social commerce and live streaming sales, which are expected to further strengthen its competitive position in the consumer market.
See More
Baggallini Partners with Coco Rocha for Exclusive Capsule Collection
- Collaboration Highlights: Baggallini has entered into an exclusive licensing agreement with international supermodel Coco Rocha to launch a limited-edition handbag collection, aiming to blend Baggallini's functionality with Coco's sophisticated style to meet the needs of modern women.
- Product Features: The star product, Super Bagg, seamlessly combines fashion with practicality, designed to help women stay organized amidst their busy lives, reflecting Coco Rocha's real-world experiences in travel and work.
- Market Strategy: This partnership exemplifies Xcel Brands' vision of connecting influential talent with lifestyle brands to create meaningful products for today's consumers, further solidifying its position in the market.
- Brand Impact: Coco Rocha's global influence and authentic understanding of the modern woman's lifestyle make her an ideal partner for Baggallini, which is expected to drive further growth for the brand in the female market.
See More
Coco Rocha Launches New Fashion Brand OFF/DUTY with Xcel Brands
- Brand Collaboration Highlight: Xcel Brands has partnered with international supermodel Coco Rocha to launch the new brand OFF/DUTY, aiming to bring her unique fashion perspective to consumers through social commerce and livestream shopping, which is expected to attract a large number of fashion enthusiasts.
- Product Design Philosophy: The collection is inspired by the essential pieces Coco Rocha has relied on throughout her career, emphasizing a blend of comfort and elegance to meet the diverse needs of modern women in travel, work, and leisure, which is anticipated to enhance the brand's market competitiveness.
- Marketing Strategy: OFF/DUTY will debut on QVC, leveraging Coco Rocha's global influence and fashion credibility to attract a broader consumer base and drive rapid brand growth.
- Industry Impact: By collaborating with Coco Rocha, Xcel Brands further solidifies its leadership position in the social commerce space, expected to drive over $5 billion in retail sales and expand its influence in global markets.
See More
Xcel Brands Partners with EcoStrong for Pet Care Products
- New Partnership: Xcel Brands has formed a licensing partnership with EcoStrong to launch a collection of pet care and home cleaning products based on Cesar Millan's philosophy of 'Trust. Respect. Love', which is expected to meet market demand for effective and environmentally safe solutions.
- Product Innovation: The new collection includes pet shampoos, cleaning agents, and odor management products designed to enhance the health of pets and homes by providing safe, eco-friendly solutions that align with modern consumer preferences for sustainability.
- Market Potential: Cesar Millan, as a renowned pet behaviorist, brings significant brand value and influence, which is anticipated to attract a large customer base of pet owners and environmentally conscious consumers for the new product line.
- Industry Leadership: Xcel Brands' leadership in social commerce and livestream shopping, combined with EcoStrong's expertise in pet-safe products, is expected to enhance both companies' competitive edge in the rapidly growing pet care market.
See More
XCel Brands Signs New Licensing Agreement
- Licensing Agreement Signed: XCel Brands (XELB) announced on Thursday that it has signed a new licensing agreement with a partner, aimed at expanding its brand influence and increasing revenue streams.
- Brand Strategy Expansion: The agreement involves the licensing of the “Trust. Respect. Love” brand, which is expected to create new market opportunities and further solidify the company's position in the consumer goods sector.
- Market Reaction Anticipated: While specific financial terms have not been disclosed, analysts generally believe this move will help enhance XCel's brand recognition, thereby driving future sales growth.
- Long-term Development Potential: By collaborating with well-known brands, XCel Brands can not only strengthen its market competitiveness but also lay a foundation for its long-term strategic development, attracting more consumer attention.
See More
Baggallini Partners with Coco Rocha for Limited Edition Collection
- Collaboration Launch: Baggallini's exclusive partnership with international supermodel Coco Rocha will officially debut on September 17, 2025, with early access for subscribers starting August 17, aiming to meet the needs of modern women through a blend of fashion and functionality.
- Super Bagg Debut: The star product, Super Bagg, draws inspiration from Rocha's multifaceted life, designed to balance style and practicality by accommodating everything from platform heels to laptops, enhancing convenience for women in their daily lives.
- Color Selection: The capsule includes three beloved styles reimagined in an exclusive olive green colorway personally selected by Rocha, showcasing a rich neutral tone aimed at providing modern women with elegant yet practical options, thereby increasing the brand's market appeal.
- Brand Vision: Xcel Brands CEO Robert W. D'Loren stated that this collaboration embodies the vision of connecting influential talent with lifestyle brands to create meaningful products that meet today's consumer demands, further solidifying Baggallini's position in the market.
See More
Xcel Brands Partners with Coco Rocha for Exclusive Capsule Collection
- Collaboration Highlights: Xcel Brands has announced an exclusive licensing partnership with international supermodel Coco Rocha to launch a limited-edition handbag collection, aiming to blend Baggallini's functionality with Coco's sophisticated style to meet the needs of modern women.
- Product Features: The star product, Super Bagg, is designed to provide busy women with a stylish yet practical solution, reflecting Coco Rocha's experiences from extensive global travel and emphasizing the importance of being prepared.
- Market Positioning: This collaboration not only showcases Xcel Brands' connection with influential talent but also demonstrates a deep understanding of the modern woman's lifestyle, aiming to empower women through products that are both beautiful and functional.
- Brand Vision: Xcel Brands is committed to enhancing its global influence through modern strategies such as social commerce and live streaming sales, which are expected to further strengthen its competitive position in the consumer market.
See More
Baggallini Partners with Coco Rocha for Exclusive Capsule Collection
- Collaboration Highlights: Baggallini has entered into an exclusive licensing agreement with international supermodel Coco Rocha to launch a limited-edition handbag collection, aiming to blend Baggallini's functionality with Coco's sophisticated style to meet the needs of modern women.
- Product Features: The star product, Super Bagg, seamlessly combines fashion with practicality, designed to help women stay organized amidst their busy lives, reflecting Coco Rocha's real-world experiences in travel and work.
- Market Strategy: This partnership exemplifies Xcel Brands' vision of connecting influential talent with lifestyle brands to create meaningful products for today's consumers, further solidifying its position in the market.
- Brand Impact: Coco Rocha's global influence and authentic understanding of the modern woman's lifestyle make her an ideal partner for Baggallini, which is expected to drive further growth for the brand in the female market.
See More
Coco Rocha Launches New Fashion Brand OFF/DUTY with Xcel Brands
- Brand Collaboration Highlight: Xcel Brands has partnered with international supermodel Coco Rocha to launch the new brand OFF/DUTY, aiming to bring her unique fashion perspective to consumers through social commerce and livestream shopping, which is expected to attract a large number of fashion enthusiasts.
- Product Design Philosophy: The collection is inspired by the essential pieces Coco Rocha has relied on throughout her career, emphasizing a blend of comfort and elegance to meet the diverse needs of modern women in travel, work, and leisure, which is anticipated to enhance the brand's market competitiveness.
- Marketing Strategy: OFF/DUTY will debut on QVC, leveraging Coco Rocha's global influence and fashion credibility to attract a broader consumer base and drive rapid brand growth.
- Industry Impact: By collaborating with Coco Rocha, Xcel Brands further solidifies its leadership position in the social commerce space, expected to drive over $5 billion in retail sales and expand its influence in global markets.
See More
