Wells Fargo Survey Reveals Younger Generations Prefer Digital Cash Gifts
Written by Emily J. Thompson, Senior Investment Analyst
Source: Businesswire
Updated: 1 day ago0mins
- Digital Gift Trend: A recent Wells Fargo survey indicates that younger generations prefer digital cash gifts, favoring convenience and choice, with 36% expressing dislike for most physical gifts they receive, thereby driving acceptance of digital gifting.
- Service Industry Tipping: The survey reveals that 60% of consumers tip service workers, with a median tip amount of $50, particularly prevalent in the South, reflecting a growing appreciation for service industry contributions.
- Zelle® Usage Growth: Steve Selfridge, Product Management Director at Wells Fargo, notes that Zelle® users value its convenience and safety, leading to increased adoption for cash gifting, which mitigates risks associated with traditional cash or checks.
- Survey Sample and Credibility: The survey, conducted by Ipsos from October 30 to November 3, 2025, included 2,010 American adults aged 18 and older, with a credibility interval of plus or minus 2.5 percentage points, ensuring data reliability.
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Analyst Views on WFC
Wall Street analysts forecast WFC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WFC is 94.23 USD with a low forecast of 86.50 USD and a high forecast of 110.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
11 Buy
5 Hold
0 Sell
Moderate Buy
Current: 88.890
Low
86.50
Averages
94.23
High
110.00
Current: 88.890
Low
86.50
Averages
94.23
High
110.00
Barclays
Overweight
maintain
$87 -> $94
2025-10-15
Reason
Barclays
Price Target
$87 -> $94
2025-10-15
maintain
Overweight
Reason
Barclays raised the firm's price target on Wells Fargo to $94 from $87 and keeps an Overweight rating on the shares. The company reported a Q3 earnings beat as its fees and provision were better than expected, the analyst tells investors in a research note.
Morgan Stanley
Equal Weight
maintain
$95 -> $97
2025-10-15
Reason
Morgan Stanley
Price Target
$95 -> $97
2025-10-15
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Wells Fargo to $97 from $95 and keeps an Equal Weight rating on the shares. A 12% EPS beat was largely driven by lower provision and higher fees, notes the analyst, who also points out that Wells raised the medium-term ROTCE target to 17-18% from 15% and "left the door open for further improvement."
Keefe Bruyette
Market Perform
maintain
$85 -> $92
2025-10-15
Reason
Keefe Bruyette
Price Target
$85 -> $92
2025-10-15
maintain
Market Perform
Reason
Keefe Bruyette raised the firm's price target on Wells Fargo to $92 from $85 and keeps a Market Perform rating on the shares. Wells Fargo stole the show on the first day of bank earnings, unveiling a 17%-18% medium-term ROTCE target, the analyst tells investors in a research note.
Truist
Buy
upgrade
$88 -> $90
2025-10-15
Reason
Truist
Price Target
$88 -> $90
2025-10-15
upgrade
Buy
Reason
Truist raised the firm's price target on Wells Fargo to $90 from $88 and keeps a Buy rating on the shares. The firm is raising its net interest income estimate, incorporating higher buybacks and better fees, partially offset by an increase to its expense estimate, the analyst tells investors in a research note.
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About WFC
Wells Fargo & Company is a financial services company. The Company provides a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, to individuals, businesses and institutions. The Company operates through four segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. The Company provides consumer financial products and services, including checking and savings accounts, credit and debit cards, and auto, residential mortgage, and small business lending. In addition, the Company offers financial planning, private banking, investment management, and fiduciary services. It also provides financial solutions to businesses through products and services including traditional commercial loans and lines of credit, letters of credit, asset-based lending and leasing, trade financing, treasury management, and investment banking services.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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