Venu Holding Plans $300M Sunset Amphitheater in Tennessee
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 12 2026
0mins
Venu Holding announced it has entered into an agreement to purchase a 15 acre parcel of property for planned expansion into Tennessee where Venu is taking definitive steps towards the development of a landmark, next-generation, world-class amphitheater at the Bend in Chattanooga, to be named Sunset Amphitheater Chattanooga. That planned development is anticipated to represent $300M in total investment. Developed in partnership with Urban Story Ventures, the project will deliver an immersive, omni-content, multi-seasonal entertainment experience into one of the Southeast's fastest-growing markets and stands as one of the most significant entertainment and economic development initiatives in Chattanooga's history, Venu said. The venue will feature approximately 12,500 seats, making it one of the largest live entertainment venues in Tennessee, surpassing Ascend Amphitheater in Nashville. Featuring a canopied roof designed to function as both partially enclosed and open air, it will become Chattanooga's first multi-seasonal facility, fundamentally expanding the city's ability to attract major touring acts and large-scale events 365 days a year. "This is exactly the kind of strategic expansion opportunity our shareholders expect from us," said JW Roth, Founder, Chairman, and CEO of Venu Holding Corporation. "Chattanooga is a high-growth market with a proven appetite for live entertainment and a city leadership team that understands the economic power of what we are building together. We are grateful for the trust of this community and committed to delivering a destination that makes Chattanooga proud for generations to come."
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Analyst Views on VENU
About VENU
Venu Holding Corporation is an entertainment and hospitality holding company. The Company designs, develops, owns and operates (whether directly or through third-party operators) up-scale music venues, outdoor amphitheaters, and full-service restaurants and bars. It operates two indoor venues, three restaurants, and one outdoor amphitheater across Colorado and Georgia. Its Bourbon Brothers Presents (indoor music venues) is known as Phil Long Music Hall at Bourbon Brothers. Its music venue concepts an indoor, intimate music hall venue known as Bourbon Brothers Presents, operate under the names of Phil Long Music Hall at Bourbon Brothers with respect to the Colorado venue and The Hall at Bourbon Brothers or Boot Barn Hall with respect to the Georgia venue. Its full-service restaurants include Bourbon Brothers Smokehouse & Tavern (BBST), Roth’s Seafood & Chophouse and Notes Eatery. Its amphitheater venue, Ford Amphitheater, is an open-air and around 8,000-person venue.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Venu Holding Corporation Q1 Financial Analysis
- Financial Performance: Venu Holding Corporation reported a Q1 GAAP EPS of -$0.29, slightly beating expectations, indicating resilience amidst financial challenges.
- Revenue Analysis: The company generated $3.90 million in revenue for the quarter, falling short of market expectations and down from $17.9 million year-over-year, highlighting ongoing revenue growth challenges.
- Asset Growth: As of March 31, 2026, total assets rose to $461.3 million, an increase of $90.8 million or 25% from $370.5 million at December 31, 2025, reflecting positive asset management efforts.
- Future Projects: Venu Holding plans a $300 million investment in a Chattanooga amphitheater project, aiming to attract more customers and enhance brand visibility, which could lay the groundwork for future growth despite current financial struggles.
See More
Venu Holding to Develop $300M Entertainment Venue in Tennessee
- Investment Scale: Venu Holding announced plans to purchase a 15-acre site in Chattanooga, Tennessee, with an expected total investment of approximately $300 million, aiming to create one of the largest live entertainment destinations in the state, demonstrating the company's strong confidence in the entertainment market.
- Partnership Development: The project will be developed in partnership with Urban Story Ventures, indicating that Venu Holding is enhancing its market competitiveness through strategic collaborations and leveraging partners' resources and expertise to drive project success.
- Public-Private Collaboration: The advancement of the project is contingent upon the completion of public-private partnership incentive negotiations, emphasizing the importance of government support in large infrastructure projects, which may also impact the project's timeline and budget.
- Financial Performance Overview: Venu Holding's recent earnings report showed a GAAP EPS of -$1.10, beating expectations by $0.21, although revenue of $17.9 million fell short of projections, reflecting the financial challenges the company faces while expanding into new business areas.
See More
Venu Holding to Host Q1 2026 Financial Results Call
- Conference Call Details: Venu Holding will host a conference call on May 15, 2026, at 11:00 a.m. Eastern Time to discuss its financial results and strategic initiatives for Q1 2026, with a press release to be issued prior to market opening, highlighting the company's commitment to transparency and investor engagement.
- Market Expansion Update: The company currently operates two campuses in Colorado and is actively developing five additional markets, with upcoming venue openings poised to enhance its competitive edge in the premium entertainment sector.
- Strategic Partnerships: Venu Holding has formed strategic alliances with industry leaders such as AEG Presents and NFL Hall of Famer Troy Aikman, which not only bolster the company's brand influence but also provide robust support for future market expansion and innovation.
- Industry Recognition and Innovation: Venu Holding has been recognized by major publications like The Wall Street Journal and The New York Times for its innovative and disruptive approach to live entertainment, indicating that its efforts to enhance the live experience are gaining widespread attention and further solidifying its leadership position in the industry.
See More
VENU Executives Recognized in Billboard's Women in Music Awards
- Executive Honors: VENU's Terri Liebler and Joanna Brown have been named Executive Honorees on Billboard's 2026 Women in Music list, highlighting their significant roles in advancing the music industry and enhancing the company's reputation within the sector.
- Investment Achievements: Over the past year, Liebler has generated nearly $30 million in investments and sponsorship revenue for VENU, strengthening the company's market competitiveness through strategic partnerships with top-tier collaborators like Aramark and PepsiCo.
- Brand Development: Brown has played a pivotal role in shaping VENU's brand identity, successfully guiding the company from pre-IPO through its NYSE debut, which has increased brand recognition and customer loyalty in the market.
- Industry Influence: This recognition not only honors Liebler and Brown's individual accomplishments but also reflects VENU's leadership position in the music and entertainment industry, further solidifying its strategic advantage in the premium entertainment market.
See More
Venu Holding Reports Record Sales and Strategic Developments
- Significant Asset Growth: Venu Holding has seen its total assets grow from $83 million to over $370.5 million in just 24 months, nearly quadrupling, which reflects the company's strong financial health during rapid expansion and boosts investor confidence.
- Outstanding Sales Performance: The company has sold over $250 million in luxury condo suites in the past 18 months and plans to introduce over $300 million in new premium inventory, with total inventory expected to exceed $1 billion over the next three years, further solidifying its market leadership.
- Media Campaign Strategy: Troy Aikman will serve as the national spokesperson for Venu in a major media campaign launching next week across major networks, which not only enhances brand visibility but may also attract more customers and investor interest.
- Executive Appointment: Sarah Rothschild has been appointed as Senior Vice President of Strategic Finance and Investor Relations, and her extensive relationships within the content-driven venue investment community are expected to provide critical support for the company's future expansion and development.
See More
Venu Holding Corporation Reports FY EPS Beat and Revenue Miss
- Earnings Performance: Venu Holding Corporation reported a FY GAAP EPS of -$1.10, beating expectations by $0.21, indicating improvements in profitability despite a revenue miss of $17.9 million, highlighting challenges in market demand.
- Asset Growth: As of December 31, 2025, total assets rose to $370.5 million, up 108% from $178.4 million in 2024, demonstrating the company's positive progress in asset management and investment strategies.
- Investment in Property and Equipment: The value of property and equipment increased to $305.9 million, reflecting a 123% growth from $137.2 million last year, indicating ongoing investments in infrastructure to support future business expansion.
- Public Offering Plan: Venu Holding announced a $75 million public offering priced at $4.00 per share, which will provide additional funding to support its future growth strategies.
See More
Venu Holding Corporation Q1 Financial Analysis
- Financial Performance: Venu Holding Corporation reported a Q1 GAAP EPS of -$0.29, slightly beating expectations, indicating resilience amidst financial challenges.
- Revenue Analysis: The company generated $3.90 million in revenue for the quarter, falling short of market expectations and down from $17.9 million year-over-year, highlighting ongoing revenue growth challenges.
- Asset Growth: As of March 31, 2026, total assets rose to $461.3 million, an increase of $90.8 million or 25% from $370.5 million at December 31, 2025, reflecting positive asset management efforts.
- Future Projects: Venu Holding plans a $300 million investment in a Chattanooga amphitheater project, aiming to attract more customers and enhance brand visibility, which could lay the groundwork for future growth despite current financial struggles.
See More
Venu Holding to Develop $300M Entertainment Venue in Tennessee
- Investment Scale: Venu Holding announced plans to purchase a 15-acre site in Chattanooga, Tennessee, with an expected total investment of approximately $300 million, aiming to create one of the largest live entertainment destinations in the state, demonstrating the company's strong confidence in the entertainment market.
- Partnership Development: The project will be developed in partnership with Urban Story Ventures, indicating that Venu Holding is enhancing its market competitiveness through strategic collaborations and leveraging partners' resources and expertise to drive project success.
- Public-Private Collaboration: The advancement of the project is contingent upon the completion of public-private partnership incentive negotiations, emphasizing the importance of government support in large infrastructure projects, which may also impact the project's timeline and budget.
- Financial Performance Overview: Venu Holding's recent earnings report showed a GAAP EPS of -$1.10, beating expectations by $0.21, although revenue of $17.9 million fell short of projections, reflecting the financial challenges the company faces while expanding into new business areas.
See More
Venu Holding to Host Q1 2026 Financial Results Call
- Conference Call Details: Venu Holding will host a conference call on May 15, 2026, at 11:00 a.m. Eastern Time to discuss its financial results and strategic initiatives for Q1 2026, with a press release to be issued prior to market opening, highlighting the company's commitment to transparency and investor engagement.
- Market Expansion Update: The company currently operates two campuses in Colorado and is actively developing five additional markets, with upcoming venue openings poised to enhance its competitive edge in the premium entertainment sector.
- Strategic Partnerships: Venu Holding has formed strategic alliances with industry leaders such as AEG Presents and NFL Hall of Famer Troy Aikman, which not only bolster the company's brand influence but also provide robust support for future market expansion and innovation.
- Industry Recognition and Innovation: Venu Holding has been recognized by major publications like The Wall Street Journal and The New York Times for its innovative and disruptive approach to live entertainment, indicating that its efforts to enhance the live experience are gaining widespread attention and further solidifying its leadership position in the industry.
See More
VENU Executives Recognized in Billboard's Women in Music Awards
- Executive Honors: VENU's Terri Liebler and Joanna Brown have been named Executive Honorees on Billboard's 2026 Women in Music list, highlighting their significant roles in advancing the music industry and enhancing the company's reputation within the sector.
- Investment Achievements: Over the past year, Liebler has generated nearly $30 million in investments and sponsorship revenue for VENU, strengthening the company's market competitiveness through strategic partnerships with top-tier collaborators like Aramark and PepsiCo.
- Brand Development: Brown has played a pivotal role in shaping VENU's brand identity, successfully guiding the company from pre-IPO through its NYSE debut, which has increased brand recognition and customer loyalty in the market.
- Industry Influence: This recognition not only honors Liebler and Brown's individual accomplishments but also reflects VENU's leadership position in the music and entertainment industry, further solidifying its strategic advantage in the premium entertainment market.
See More
Venu Holding Reports Record Sales and Strategic Developments
- Significant Asset Growth: Venu Holding has seen its total assets grow from $83 million to over $370.5 million in just 24 months, nearly quadrupling, which reflects the company's strong financial health during rapid expansion and boosts investor confidence.
- Outstanding Sales Performance: The company has sold over $250 million in luxury condo suites in the past 18 months and plans to introduce over $300 million in new premium inventory, with total inventory expected to exceed $1 billion over the next three years, further solidifying its market leadership.
- Media Campaign Strategy: Troy Aikman will serve as the national spokesperson for Venu in a major media campaign launching next week across major networks, which not only enhances brand visibility but may also attract more customers and investor interest.
- Executive Appointment: Sarah Rothschild has been appointed as Senior Vice President of Strategic Finance and Investor Relations, and her extensive relationships within the content-driven venue investment community are expected to provide critical support for the company's future expansion and development.
See More
Venu Holding Corporation Reports FY EPS Beat and Revenue Miss
- Earnings Performance: Venu Holding Corporation reported a FY GAAP EPS of -$1.10, beating expectations by $0.21, indicating improvements in profitability despite a revenue miss of $17.9 million, highlighting challenges in market demand.
- Asset Growth: As of December 31, 2025, total assets rose to $370.5 million, up 108% from $178.4 million in 2024, demonstrating the company's positive progress in asset management and investment strategies.
- Investment in Property and Equipment: The value of property and equipment increased to $305.9 million, reflecting a 123% growth from $137.2 million last year, indicating ongoing investments in infrastructure to support future business expansion.
- Public Offering Plan: Venu Holding announced a $75 million public offering priced at $4.00 per share, which will provide additional funding to support its future growth strategies.
See More
