USA TODAY Integrates Taboola's DeeperDive AI Answer Engine for All Readers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 15 2025
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Source: Newsfilter
Introduction of DeeperDive: Gannett Co., Inc. has launched DeeperDive, a Gen AI answer engine developed by Taboola, on USA TODAY, providing over 195 million monthly unique visitors with AI-generated responses and real-time content from trusted journalism.
Impact on Advertising and Reader Engagement: The integration of DeeperDive is expected to enhance reader engagement and drive advertising revenue by offering tailored content and purchasing opportunities, thereby transforming the way advertisers connect with consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
