U.S. Bank Introduces Split™ World Mastercard®
Written by Emily J. Thompson, Senior Investment Analyst
Source: Businesswire
Updated: Nov 05 20250mins
New Credit Card Launch: U.S. Bank has introduced the Split Card™, a credit card that allows automatic, no-fee, no-interest equal monthly payments on all purchases, catering to consumers' needs for transparent financing options.
Payment Flexibility: The Split Card automatically splits purchases into three equal monthly payments, with options to extend to six or twelve months for larger purchases, providing a simple alternative to traditional Buy Now, Pay Later services.
Target Audience: The card is expected to appeal particularly to Gen Z consumers who seek the usability of a credit card combined with the financial consistency of equal monthly payments.
Additional Benefits: The Split Card comes with no annual fee or APR and includes Mastercard World benefits, enhancing its value for cardholders while also allowing them to build credit.
USB.N
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Analyst Views on USB
Wall Street analysts forecast USB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for USB is 55.97 USD with a low forecast of 50.00 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
11 Buy
6 Hold
1 Sell
Moderate Buy
Current: 47.100
Low
50.00
Averages
55.97
High
70.00
Current: 47.100
Low
50.00
Averages
55.97
High
70.00
Deutsche Bank
Matt O'Connor
Hold -> Buy
upgrade
$52.50
2025-10-23
Reason
Deutsche Bank
Matt O'Connor
Price Target
$52.50
2025-10-23
upgrade
Hold -> Buy
Reason
Deutsche Bank analyst Matt O'Connor upgraded U.S. Bancorp to Buy from Hold with an unchanged price target of $52.50. The firm sees a "relatively low bar" for both the company's earnings and the stock. U.S. Bancorp's credibility for meeting estimates is improving as is its capital position, the analyst tells investors in a research note. Deutsche also views U.S. Bancorp as more credit defensive than some peers if credit fears persist.
TD Cowen
Buy
maintain
$59 -> $60
2025-10-20
Reason
TD Cowen
Price Target
$59 -> $60
2025-10-20
maintain
Buy
Reason
TD Cowen raised the firm's price target on U.S. Bancorp to $60 from $59 and keeps a Buy rating on the shares. The firm updated its model following Q3 results where they delivered a delivered a clean quarter with an acceleration in revenues, controlled expenses, and fee momentum.
BofA
Buy
maintain
$54 -> $55
2025-10-17
Reason
BofA
Price Target
$54 -> $55
2025-10-17
maintain
Buy
Reason
BofA raised the firm's price target on U.S. Bancorp to $55 from $54 and keeps a Buy rating on the shares following "solid" Q3 results, telling investors that the firm thinks the company's Q4 net income interest guidance of "relatively stable" seems to leave "room for outperformance."
Citi
Buy
maintain
$65 -> $70
2025-10-17
Reason
Citi
Price Target
$65 -> $70
2025-10-17
maintain
Buy
Reason
Citi raised the firm's price target on U.S. Bancorp to $70 from $65 and keeps a Buy rating on the shares following the Q3 report. The firm says the bank's credit metrics were solid despite industry credit concerns. It sees a good entry point at current share levels.
See All Ratings
About USB
U.S. Bancorp is a financial services holding company. Its segments are Wealth, Corporate, Commercial and Institutional Banking, Consumer and Business Banking, Payment Services, and Treasury and Corporate Support. It provides a full range of financial services, including lending and depository services, cash management, capital markets, and trust and investment management services. It also engages in credit card services, merchant and ATM processing, mortgage banking, insurance, brokerage and leasing. Its banking subsidiary, U.S. Bank National Association (USBNA), is engaged in the banking business, principally in domestic markets. USBNA provides a range of products and services to individuals, businesses, institutional organizations, governmental entities and other financial institutions. Its non-banking subsidiaries offer investment and insurance products to its customers principally within its domestic markets, and fund administration services to a range of mutual and other funds.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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