Upland Releases 2025 AI Adoption Report, Revealing Industry Trends
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Source: Newsfilter
- Industry Insights: Upland Qvidian's release of the 2025 AI Adoption in Proposal Management Report, leveraging nearly 50 years of industry experience, surveyed hundreds of global RFP and proposal professionals to reveal the current state and trends of AI application in proposal processes, aiming to help businesses understand AI's potential value and challenges.
- Technical Challenges: The report highlights that organizations face numerous challenges when implementing AI, including security concerns and the need for democratized buy-in across dispersed teams, emphasizing that companies must proactively address these issues to successfully integrate AI into existing processes.
- Efficiency Enhancement: Upland is dedicated to building the best generative AI tools for users and customers, which not only enhance productivity but also ensure consistency, compliance, and personalization of sales documents throughout the entire deal cycle, thereby driving overall business efficiency.
- Market Demand: As AI technology continues to evolve, the demand for efficient and personalized proposal management tools is increasing among enterprises, with Upland's software solutions assisting over 1,100 enterprise customers in solving complex challenges, facilitating effective AI adoption, and achieving measurable ROI.
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Analyst Views on UPLD
Wall Street analysts forecast UPLD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for UPLD is 4.33 USD with a low forecast of 3.50 USD and a high forecast of 5.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 1.440
Low
3.50
Averages
4.33
High
5.00
Current: 1.440
Low
3.50
Averages
4.33
High
5.00
About UPLD
Upland Software, Inc. provides artificial intelligence (AI)-powered knowledge and content management software. The Company provides cloud-based software applications. Its solutions cover knowledge management, content lifecycle and workflow automation, and digital marketing. It provides knowledge management solutions designed to help organizations capture, organize, and distribute information to employees and customers. It also offers content lifecycle and workflow automation solutions that support document management, compliance, and process efficiency across various industries. Digital marketing solutions provide tools for audience engagement, campaign management, and content distribution across digital channels. The Company’s customers operate in a range of industries, including financial services, consulting services, technology, manufacturing, media, telecommunications, government, insurance, non-profit, healthcare, life sciences, legal, retail and hospitality.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Upland Releases 2025 AI Adoption Report, Revealing Industry Trends
- Industry Insights: Upland Qvidian's release of the 2025 AI Adoption in Proposal Management Report, leveraging nearly 50 years of industry experience, surveyed hundreds of global RFP and proposal professionals to reveal the current state and trends of AI application in proposal processes, aiming to help businesses understand AI's potential value and challenges.
- Technical Challenges: The report highlights that organizations face numerous challenges when implementing AI, including security concerns and the need for democratized buy-in across dispersed teams, emphasizing that companies must proactively address these issues to successfully integrate AI into existing processes.
- Efficiency Enhancement: Upland is dedicated to building the best generative AI tools for users and customers, which not only enhance productivity but also ensure consistency, compliance, and personalization of sales documents throughout the entire deal cycle, thereby driving overall business efficiency.
- Market Demand: As AI technology continues to evolve, the demand for efficient and personalized proposal management tools is increasing among enterprises, with Upland's software solutions assisting over 1,100 enterprise customers in solving complex challenges, facilitating effective AI adoption, and achieving measurable ROI.

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Upland Software Earns 49 Badges in G2's Winter 2026 Market Reports
- Customer Recognition Boost: Upland Software earned 49 badges in G2's Winter 2026 market reports, showcasing the consistent value and validation of its AI-powered knowledge and content management software among customers, thereby reinforcing its market position.
- Outstanding Product Performance: The increase in badges for products like Upland BA Insight and Qvidian indicates the company's success in AI-enabled solutions, enhancing customer satisfaction and driving sales growth.
- Enhanced Market Trust: G2's rankings are based on real user feedback, and Upland's high ratings not only improve brand image but also strengthen potential customers' trust in its software, potentially facilitating future sales conversions.
- Industry Leadership: Upland's solutions assist over 1,100 enterprise customers in solving complex challenges and driving AI adoption, further solidifying its leadership position in knowledge management and indicating strong growth potential ahead.

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