UBS intends to make cryptocurrency investing available for private banking clients, with the company currently in the process of selecting partners for a crypto offering, Anna Irrera, Noele Illien, and Myriam Balezou of Bloomberg reports, citing people with knowledge of the matter. Discussions are still ongoing and UBS has not yet made a final decision on how it will proceed. The company intends to initially allow clients of its private bank in Switzerland to buy and sell Bitcoin and Ether before potentially rolling out in markets like the Asia-Pacific region and U.S., the source added.
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Wall Street analysts forecast UBS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBS is 45.75 USD with a low forecast of 37.61 USD and a high forecast of 60.17 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast UBS stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UBS is 45.75 USD with a low forecast of 37.61 USD and a high forecast of 60.17 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
2 Hold
3 Sell
Moderate Buy
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
Current: 49.250
Low
37.61
Averages
45.75
High
60.17
Citi
Andrew Coombs
Neutral
maintain
2026-01-22
Reason
Citi
Andrew Coombs
Price Target
AI Analysis
2026-01-22
maintain
Neutral
Reason
Citi analyst Andrew Coombs raised the firm's price target on UBS to CHF 37.70 from CHF 34 and keeps a Neutral rating on the shares.
BofA
Antonio Reale
Neutral -> Buy
upgrade
$44
2025-12-16
Reason
BofA
Antonio Reale
Price Target
$44
2025-12-16
upgrade
Neutral -> Buy
Reason
BofA analyst Antonio Reale upgraded UBS to Buy from Neutral with a price target of $60.30, up from $44. The firm also added UBS to its "Europe 1" list of top ideas. BofA views UBS as a "highly attractive proposition," saying the equity story will benefit from more lenient capital requirements with areas of strong growth in wealth management and capital markets. It sees 40% upside potential in the shares.
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About UBS
UBS Group AG is a Switzerland-based holding company and conducts its operations through UBS AG and its subsidiaries. The company operates as a wealth manager with focused asset management and investment banking capabilities and a capital-light and cash-generative business model. The Company comprises four business divisions: Global Wealth Management, which provides tailored advice and solutions to its clients around the globe; Personal & Corporate Banking division provides comprehensive financial products and services to private, corporate and institutional clients in Switzerland; Asset Management division offers investment capabilities and styles across all traditional and alternative asset classes, as well as advisory support to institutions; Investment Bank provides investment advice, financial solutions and capital markets access to institutional, corporate and wealth management clients.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Why is UBS offering cryptocurrency investment options to private banking clients?
What factors led to UBS's recruitment of wealth management teams?
How might UBS's cryptocurrency services impact its global market position?
What are the potential effects of stricter capital rules on UBS's competitiveness?
What does UBS's focus on digital assets reveal about client preferences?
