Ubisoft announces H1 net bookings of EUR 772.4 million, a 20.3% increase year-over-year.

Written by Emily J. Thompson, Senior Investment Analyst

Updated: Nov 21 2025

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Financial Performance: Ubisoft reported H1 IFRS-15 sales of EUR 657.8 million, a 2.1% decrease year-over-year, but net bookings exceeded guidance due to strong partnerships and performance from key franchises like Assassin's Creed and The Division 2.
Strategic Partnership with Tencent: The imminent closing of a strategic transaction with Tencent will make them a minority shareholder in Ubisoft's new subsidiary, Vantage Studios, bringing in EUR 1.16 billion in cash to strengthen Ubisoft's financial position and support its transformation.
Transformation to Creative Houses: Ubisoft is transitioning to a new operating model centered around autonomous Creative Houses, which will enhance efficiency and accountability, with the design of this new structure expected to be finalized by the end of the year.
Future Outlook: The company aims to drive structural efficiencies and return to strong cash generation in the coming years, with full details of the new operating model to be unveiled in January.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.