TrueCar Updates Product Policies to Meet FTC Advertising Standards

TrueCar announced a series of product and policy updates designed to meet and exceed the Federal Trade Commission's - or FTC - new Truth in Advertising standards and state requirements for vehicle pricing transparency. TrueCar will implement platformwide changes to ensure that advertised vehicle prices shown to consumers are clear, consistent and compliant. Central to these updates will be a new standard for vehicle pricing, where mandatory dealer fees and add-ons such as documentation and dealer prep fees are included directly in the advertised price. While current regulations require disclosure of such fees, TrueCar will be going further by explicitly identifying those fees within the total price shown to consumers. The updates respond to enforcement priorities outlined by the FTC, including prohibitions on incomplete pricing, misleading discounts and unavailable inventory.