Truecaller Launches Family Protection Feature to Enhance Family Safety
Written by Emily J. Thompson, Senior Investment Analyst
Source: PRnewswire
Updated: 1 hour ago
0mins
Source: PRnewswire
- New Family Safety Initiative: Truecaller has launched the Family Protection feature, allowing up to five users to form trusted family groups that share real-time tools to protect against scams and unwanted calls, significantly enhancing digital safety for family members.
- Remote Management by Admin: The Family Admin can receive alerts for potential scam calls on Android and remotely end suspicious calls, effectively safeguarding less tech-savvy relatives and increasing user stickiness.
- Market Rollout Strategy: The feature is currently available in four pilot markets: Sweden, Chile, Malaysia, and Kenya, with plans to expand into key regions like India in Q1 2026, aiming to optimize broader deployment through early adoption insights.
- Revenue Growth Potential: While the Family Protection feature is free, Truecaller aims to drive long-term revenue growth through premium subscription services that offer advanced spam blocking and an ad-free experience, aligning with the company's strategic goals of enhancing user engagement and repeat usage.
TRUE.O$0.0000%Past 6 months

No Data
Analyst Views on TRUE
Wall Street analysts forecast TRUE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRUE is 2.78 USD with a low forecast of 2.55 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast TRUE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRUE is 2.78 USD with a low forecast of 2.55 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 2.170

Current: 2.170

Buy -> Neutral
downgrade
$2.55
Reason
BTIG downgraded TrueCar to Neutral from Buy given the recently announced agreement to be acquired by Fair Holdings for $2.55 per share. While the shares trading below the acquisition price leaves some incremental upside, the firm sees this discount as appropriate given there is still a non-zero risk the deal is not consummated. BTIG added that it sees the roughly 65% gain investors have already achieved since before the deal was announced as worth locking in.
Lake Street analyst Ryan Meyers raised the firm's price target on TrueCar to $2.55 from $2 and keeps a Hold rating on the shares after the company agreed to be acquired by Fair Holdings, an entity led by company founder Scott Painter. The firm views the proposed acquisition price of $2.55 per share, a roughly 72% premium to the prior day's close, as "an attractive outcome for shareholders," the analyst stated.
Underweight -> Neutral
upgrade
$2.55
Reason
Underweight -> Neutral
Reason
JPMorgan analyst Rajat Gupta upgraded TrueCar to Neutral from Underweight after the company announced its acquisition by Fair Holdings, the holding company of TrueCar founder Scott Painter, in an all-cash go-private transaction valued at $2.55 per share. The developments are not surprising given the strategic review process that TrueCar began in late 2024 and also in context of a continued choppy market backdrop, the analyst tells investors in a research note.
JPMorgan downgraded TrueCar to Underweight from Neutral.
About TRUE
TrueCar, Inc. is an automotive digital marketplace that lets auto buyers and sellers connect to its nationwide network of Certified Dealers. The Company is developing a car-buying experience accessible to consumers on its TrueCar-branded Website and mobile applications as well as co-branded websites operated in partnership with over 250 brands and organizations such as Sam’s Club, AAA, and Navy Federal Credit Union. It simplifies the car-buying process for consumers by providing a personalized digital shopping experience that helps shoppers discover and compare vehicles with proprietary content and data-driven rankings; become informed on a vehicle’s fair market price; appraise the value of a vehicle they want to trade or sell; explore competitive financing solutions, and others. Its nationwide network of Certified Dealers extends across all 50 states and the District of Columbia and consists of both new car franchise dealers and independent dealers exclusively selling used vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.