T-Mobile Partners with Backstreet Boys for New Big Game Ad
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Should l Buy TMUS?
Source: Newsfilter
- Creative Reinvention: T-Mobile's collaboration with the Backstreet Boys in their new ad, featuring a reimagined version of 'I Want It That Way,' captures audience attention during the Big Game, further solidifying the brand's image and appeal.
- Enhanced Customer Experience: The ad highlights T-Mobile's industry-leading value and benefits, including entertainment bundles with Hulu and Netflix, aimed at increasing customer satisfaction and attracting new users, thereby enhancing market competitiveness.
- Streamlined Switching Service: T-Mobile's '15 Minutes to Better' experience, available through the T-Life app, simplifies the switching process for users, improving user experience and is expected to accelerate customer conversion rates.
- Clear Market Positioning: By partnering with well-known artists, T-Mobile not only boosts brand visibility but also communicates its unique value proposition in the wireless sector, further solidifying its leadership position in the U.S. market.
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Analyst Views on TMUS
Wall Street analysts forecast TMUS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TMUS is 265.42 USD with a low forecast of 220.00 USD and a high forecast of 310.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
15 Buy
6 Hold
0 Sell
Moderate Buy
Current: 197.390
Low
220.00
Averages
265.42
High
310.00
Current: 197.390
Low
220.00
Averages
265.42
High
310.00
About TMUS
T-Mobile US, Inc. is a provider of wireless communications services, including voice, messaging and data, under its flagship brands, T-Mobile and Metro by T-Mobile, and Mint Mobile, in the United States, Puerto Rico and the United States Virgin Islands. It provides wireless communications services primarily using its 4G Long Term Evolution network and its 5G technology network. It also offers a selection of wireless devices, including handsets, tablets and other mobile communication devices, and accessories for sale, as well as financing through equipment installment plans. Its primary service plan offering is Go5G Plus, which includes unlimited talk, text and data on its network, 5G access at no extra cost, scam protection features and more. In addition to its wireless communications services, the Company also offers high speed Internet, which includes a fixed wireless product that utilizes the excess capacity of its nationwide 5G network. It also provides advertising solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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