Three Stocks Making Significant Moves in Prediction Markets During March Madness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
0mins
Should l Buy FLUT?
Source: Marketbeat
March Madness and Sports Betting: March is a peak time for sports fans due to the NCAA basketball tournaments, with analysts predicting up to $4 billion could be wagered in U.S. sports books this year, fueled by the expansion of legal sports betting across more states.
Growth of Prediction Markets: The popularity of prediction markets is increasing, allowing participants to buy and sell contracts based on future event outcomes, with the internet and blockchain technology revolutionizing the industry by addressing regulatory challenges.
Robinhood's Expansion into Prediction Markets: Robinhood is becoming a prominent name in prediction markets, integrating these services into its trading platform, which blurs the lines between stock trading, cryptocurrency, and betting.
DraftKings and FanDuel's Market Strategies: Both DraftKings and FanDuel are entering the prediction markets, with DraftKings planning exclusive integrations with major networks like ESPN and NBC, while FanDuel is expanding its offerings across multiple states, indicating a significant shift in the sports betting landscape.
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Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 102.730
Low
228.00
Averages
296.77
High
381.46
Current: 102.730
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
FanDuel Partners Exclusively with PokerStars for Online Poker Expansion
- Market Expansion: FanDuel (FLUT) has announced an exclusive deal with PokerStars, making the online poker experience available in Michigan, New Jersey, and Pennsylvania, marking a significant expansion in the North American online poker market.
- Player Liquidity Integration: This partnership merges PokerStars' player liquidity with FanDuel's market-leading presence, forming one of the largest regulated online poker networks in North America, thereby providing players with larger game options and higher prize pools.
- Enhanced User Experience: The newly launched dedicated poker app and desktop site will offer users a superior gaming experience, catering to player demands for bigger tournaments and more cash games, which will further enhance customer loyalty.
- International Market Strategy: In addition to the U.S. launch, PokerStars plans to roll out the platform in Ontario, Canada later this year, demonstrating FanDuel's intent to expand into international markets and capture a broader user base.
See More
FanDuel Launches PokerStars Platform for Enhanced Online Poker Experience
- Platform Integration: FanDuel's launch of the PokerStars platform facilitates shared player liquidity across Michigan, New Jersey, and Pennsylvania, creating one of the largest regulated online poker networks in North America, which is expected to attract more players and enhance market competitiveness.
- Expanded Prize Pools: The new platform will offer larger games and prize pools, including two $500,000 guaranteed Sunday Million tournaments, which is anticipated to draw players of all levels and boost user engagement and platform revenue.
- Diverse Events: The PokerStars platform will introduce a range of promotions and events, including a $150,000 guaranteed 'No Sweat' series, aimed at catering to various player needs and enhancing the overall user experience.
- International Expansion Plans: In addition to the U.S. market, the PokerStars platform is set to launch in Ontario, Canada later this year, further expanding its market reach and enhancing brand influence.
See More
FanDuel Launches PokerStars Platform for Enhanced Online Poker Experience
- Platform Integration: FanDuel's launch of the PokerStars platform enables shared player liquidity across Michigan, New Jersey, and Pennsylvania, creating one of the largest regulated online poker networks in North America, which is expected to attract more players.
- Enhanced Gaming Experience: The new platform merges FanDuel's market leadership with PokerStars' industry expertise, offering larger games and bigger prize pools, which is anticipated to significantly boost player engagement and satisfaction.
- Event Promotions: Players will have the opportunity to participate in two $500,000 guaranteed Sunday Million tournaments, along with a $150,000 guaranteed 'No Sweat' series and a variety of other promotional events, further enriching player options.
- International Expansion Plans: In addition to the U.S. market, the PokerStars platform is set to launch in Ontario, Canada later this year, demonstrating FanDuel's ambition and strategic positioning in the North American market.
See More
NFL Urges Regulation of Prediction Markets to Safeguard Game Integrity
- Regulatory Call: The NFL is urging prediction market platforms to avoid offering easily manipulable contracts, particularly those tied to officiating or knowable in advance, highlighting its strong commitment to game integrity.
- Advocacy for Framework: Collaborating with the Commodity Futures Trading Commission (CFTC), the NFL emphasizes that sports-related prediction markets should be treated differently from traditional futures contracts, reflecting its pursuit of necessary regulatory protections in rapidly evolving markets.
- Cautious Stance: Unlike leagues such as the NHL, MLB, and MLS, the NFL adopts a more cautious approach towards prediction markets, requesting operators to refrain from offering specific event contracts deemed
See More
NFL Requests Ban on Manipulable Betting Contracts
- Market Regulation: The NFL has sent a letter to prediction market operators requesting the removal of what it deems 'objectionable bets' from their platforms to safeguard the integrity of the games and the interests of participants.
- Manipulability Concerns: The letter outlines examples of event contracts that could be easily manipulated by a single individual, such as whether a kicker will miss a field goal, highlighting the NFL's vigilance regarding these types of wagers.
- Market Participant Dynamics: While the NFL remains cautious about prediction markets, platforms like Kalshi and Polymarket have rapidly emerged in this burgeoning industry, attracting interest from traditional sports betting companies like FanDuel and DraftKings.
- Regulatory Call: NFL executives have stated that the current lack of effective regulation in sports prediction markets necessitates continued engagement with the CFTC to establish essential regulatory frameworks that protect game integrity.
See More
Kalshi CEO Claims Gambling Lawsuits Benefit Prediction Markets
- Lawsuits Against Prediction Markets: Prediction markets are currently facing over 20 lawsuits nationwide regarding the legality of their Yes/No betting on sports events.
- Gambling Law Implications: The central issue in these lawsuits is whether these betting practices should be regulated under state gambling laws.
See More
FanDuel Partners Exclusively with PokerStars for Online Poker Expansion
- Market Expansion: FanDuel (FLUT) has announced an exclusive deal with PokerStars, making the online poker experience available in Michigan, New Jersey, and Pennsylvania, marking a significant expansion in the North American online poker market.
- Player Liquidity Integration: This partnership merges PokerStars' player liquidity with FanDuel's market-leading presence, forming one of the largest regulated online poker networks in North America, thereby providing players with larger game options and higher prize pools.
- Enhanced User Experience: The newly launched dedicated poker app and desktop site will offer users a superior gaming experience, catering to player demands for bigger tournaments and more cash games, which will further enhance customer loyalty.
- International Market Strategy: In addition to the U.S. launch, PokerStars plans to roll out the platform in Ontario, Canada later this year, demonstrating FanDuel's intent to expand into international markets and capture a broader user base.
See More
FanDuel Launches PokerStars Platform for Enhanced Online Poker Experience
- Platform Integration: FanDuel's launch of the PokerStars platform facilitates shared player liquidity across Michigan, New Jersey, and Pennsylvania, creating one of the largest regulated online poker networks in North America, which is expected to attract more players and enhance market competitiveness.
- Expanded Prize Pools: The new platform will offer larger games and prize pools, including two $500,000 guaranteed Sunday Million tournaments, which is anticipated to draw players of all levels and boost user engagement and platform revenue.
- Diverse Events: The PokerStars platform will introduce a range of promotions and events, including a $150,000 guaranteed 'No Sweat' series, aimed at catering to various player needs and enhancing the overall user experience.
- International Expansion Plans: In addition to the U.S. market, the PokerStars platform is set to launch in Ontario, Canada later this year, further expanding its market reach and enhancing brand influence.
See More
FanDuel Launches PokerStars Platform for Enhanced Online Poker Experience
- Platform Integration: FanDuel's launch of the PokerStars platform enables shared player liquidity across Michigan, New Jersey, and Pennsylvania, creating one of the largest regulated online poker networks in North America, which is expected to attract more players.
- Enhanced Gaming Experience: The new platform merges FanDuel's market leadership with PokerStars' industry expertise, offering larger games and bigger prize pools, which is anticipated to significantly boost player engagement and satisfaction.
- Event Promotions: Players will have the opportunity to participate in two $500,000 guaranteed Sunday Million tournaments, along with a $150,000 guaranteed 'No Sweat' series and a variety of other promotional events, further enriching player options.
- International Expansion Plans: In addition to the U.S. market, the PokerStars platform is set to launch in Ontario, Canada later this year, demonstrating FanDuel's ambition and strategic positioning in the North American market.
See More
NFL Urges Regulation of Prediction Markets to Safeguard Game Integrity
- Regulatory Call: The NFL is urging prediction market platforms to avoid offering easily manipulable contracts, particularly those tied to officiating or knowable in advance, highlighting its strong commitment to game integrity.
- Advocacy for Framework: Collaborating with the Commodity Futures Trading Commission (CFTC), the NFL emphasizes that sports-related prediction markets should be treated differently from traditional futures contracts, reflecting its pursuit of necessary regulatory protections in rapidly evolving markets.
- Cautious Stance: Unlike leagues such as the NHL, MLB, and MLS, the NFL adopts a more cautious approach towards prediction markets, requesting operators to refrain from offering specific event contracts deemed
See More
NFL Requests Ban on Manipulable Betting Contracts
- Market Regulation: The NFL has sent a letter to prediction market operators requesting the removal of what it deems 'objectionable bets' from their platforms to safeguard the integrity of the games and the interests of participants.
- Manipulability Concerns: The letter outlines examples of event contracts that could be easily manipulated by a single individual, such as whether a kicker will miss a field goal, highlighting the NFL's vigilance regarding these types of wagers.
- Market Participant Dynamics: While the NFL remains cautious about prediction markets, platforms like Kalshi and Polymarket have rapidly emerged in this burgeoning industry, attracting interest from traditional sports betting companies like FanDuel and DraftKings.
- Regulatory Call: NFL executives have stated that the current lack of effective regulation in sports prediction markets necessitates continued engagement with the CFTC to establish essential regulatory frameworks that protect game integrity.
See More
Kalshi CEO Claims Gambling Lawsuits Benefit Prediction Markets
- Lawsuits Against Prediction Markets: Prediction markets are currently facing over 20 lawsuits nationwide regarding the legality of their Yes/No betting on sports events.
- Gambling Law Implications: The central issue in these lawsuits is whether these betting practices should be regulated under state gambling laws.
See More
