Tesla (TSLA) Market Share Drops to 9.9%, Behind Toyota and Honda
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5d ago
0mins
Source: stocktwits
- Market Share Decline: Tesla's market share in California has fallen to 9.9%, down from 11.6% in 2024, indicating increased market pressure amid intensifying competition and waning consumer demand.
- Registration Decrease: In 2025, Tesla's registrations in California dropped to 179,656 from 202,865 the previous year, reflecting the first decline in overall EV registrations since 2020, highlighting a challenging market environment.
- Intensifying Competition: While other EV makers like Polestar and Rivian also saw declines in registrations, their market shares did not drop as significantly as Tesla's, suggesting a challenge to Tesla's leadership position in the market.
- Global Sales Dip: Tesla experienced a nearly 9% drop in global sales in 2025, primarily due to an aging vehicle lineup, increased competition, and the loss of $7,500 federal tax credits, impacting its market performance and future growth potential.
Analyst Views on TSLA
Wall Street analysts forecast TSLA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for TSLA is 401.93 USD with a low forecast of 25.28 USD and a high forecast of 600.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
30 Analyst Rating
12 Buy
11 Hold
7 Sell
Hold
Current: 435.200
Low
25.28
Averages
401.93
High
600.00
Current: 435.200
Low
25.28
Averages
401.93
High
600.00
About TSLA
Tesla, Inc. designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Its segments include automotive, and energy generation and storage. The automotive segment includes the design, development, manufacturing, sales and leasing of high-performance fully electric vehicles, and sales of automotive regulatory credits. It also includes sales of used vehicles, non-warranty maintenance services and collisions, part sales, paid supercharging, insurance services revenue and retail merchandise sales. The energy generation and storage segment include the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives. Its consumer vehicles include the Model 3, Y, S, X and Cybertruck. Its lithium-ion battery energy storage products include Powerwall and Megapack.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








