Consumer Boycotts and Their Impact: While consumer boycotts have historically had mixed results, recent campaigns like "We Ain't Buying It" are gaining traction, targeting companies like Amazon and Target for their perceived collaboration with anti-democratic policies.
Challenges to Boycotts: Economic pressures, such as inflation, are reducing consumers' ability to participate in boycotts, with many prioritizing financial stability over aligning purchases with values.
Changing Consumer Behavior: Research indicates a growing trend in consumer activism, with a significant percentage of major brands facing boycotts, reflecting a shift towards ethical considerations in purchasing decisions.
Sustaining Boycott Participation: Studies show that while initial consumer participation in boycotts can be strong, it often diminishes over time, complicating the effectiveness of sustained boycott efforts.
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
Rothschild & Co Redburn
Neutral
downgrade
$250 -> $230
2026-01-21
New
Reason
Rothschild & Co Redburn
Price Target
$250 -> $230
AI Analysis
2026-01-21
New
downgrade
Neutral
Reason
Rothschild & Co Redburn lowered the firm's price target on Amazon.com to $230 from $250 and keeps a Neutral rating on the shares.
Susquehanna
Bascome Majors
Neutral
maintain
$105 -> $115
2026-01-20
New
Reason
Susquehanna
Bascome Majors
Price Target
$105 -> $115
2026-01-20
New
maintain
Neutral
Reason
Susquehanna analyst Bascome Majors raised the firm's price target on UPS (UPS) to $115 from $105 and keeps a Neutral rating on the shares. The firm said near term they believe parcel demand is solid and investors concern around the well-telegraphed second phase of Amazon's (AMZN) "glide-down" in 1H26 drives a fairly benign setup for the shares.
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Cantor Fitzgerald
Overweight
downgrade
$315 -> $260
2026-01-08
Reason
Cantor Fitzgerald
Price Target
$315 -> $260
2026-01-08
downgrade
Overweight
Reason
Cantor Fitzgerald lowered the firm's price target on Amazon.com to $260 from $315 and keeps an Overweight rating on the shares. Despite lingering macro concerns, the outlook for Global Internet stocks into 2026 is increasingly positive as AI enters a "Synergy" phase that should drive accelerating revenue growth, improved value capture, and clearer long-term returns on capex, the analyst tells investors in a research note. With valuations still about 20% below medium-term ranges despite 2025 outperformance, the group is positioned to outperform in 2026 amid positive estimate revisions and improving sentiment, Cantor says.
Jefferies
David Hayes
Buy
downgrade
2026-01-06
Reason
Jefferies
David Hayes
Price Target
2026-01-06
downgrade
Buy
Reason
Jefferies analyst David Hayes lowered the firm's price target on Puig Brands (PUGBY) to EUR 20.60 from EUR 21.30 and keeps a Buy rating on the shares. The firm considers the risks of a fading fragrance cycle, the implications of Charlotte Tilbury on Amazon (AMZN), and the prospects of an acquisition in skin care, the analyst tells investors in a research note. The firm added it remains bullish on the stock, but it requires consistent delivery to rebuild credibility.
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
