Taboola Launches DeeperDive Monetization Engine
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Taboola is opening up the monetization engine behind DeeperDive, a generative AI answer engine, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can turn user queries into new revenue opportunities. DeeperDive is a generative AI "Answer Engine" embedded across many publishers that transforms editorial content into an interactive conversational experience, allowing readers to explore stories with greater depth. DeeperDive also adds a new monetization channel for publishers to capitalize on audiences seeking conversational, AI-driven interactions over traditional content experiences. DeeperDive inserts ads directly into the AI-powered results page, turning user inquiries into commercial opportunities.
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Analyst Views on TBLA
Wall Street analysts forecast TBLA stock price to rise
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 4.780
Low
4.00
Averages
4.80
High
6.00
Current: 4.780
Low
4.00
Averages
4.80
High
6.00
About TBLA
Taboola.com Ltd. is a technology company that powers recommendations across the Open Web with an artificial intelligence (AI)-based, algorithmic engine. It partners with Websites, devices, and mobile apps (collectively referred to as digital properties), to recommend editorial content and advertisements on the Open Web. Digital properties use the Company’s technology platforms to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existing audiences. It empowers advertisers to leverage its proprietary AI-powered recommendation platform to reach targeted audiences utilizing effective, native ad-formats across digital properties. As part of the Company's E-Commerce offerings, it also syndicates its retailer advertisers’ monetized product listings and links (clickable advertisements) into commerce content-oriented consumer experiences on both the Open Web and within the dominant traditional ad platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Taboola Launches DeeperDive Monetization Engine for AI Companies
- Monetization Engine Launch: Taboola has announced the opening of its DeeperDive monetization engine to generative AI companies, enabling them to convert user queries into new revenue opportunities, which is expected to drive advertising revenue growth and enhance the platform's competitive position.
- Ad Integration Innovation: DeeperDive helps publishers create commercial opportunities by embedding high-intent ads directly into AI results pages, which is anticipated to enhance user experience and improve ad conversion rates.
- Technology-Driven Capability: The platform generates tens of millions of AI-powered answers monthly for over 7 million users, leveraging NVIDIA accelerated computing technology to ensure high throughput and low-latency inference, thereby improving service efficiency and quality.
- Vision for Future Internet: Taboola's CEO Adam Singolda stated that the future of the internet will be increasingly conversational, with advertising and commerce serving as funding sources for AI innovation, and the launch of DeeperDive aims to create greater value for AI applications and services.
See More
Taboola to Join Russell 3000 and 2000 Indices in 2026
- Index Inclusion: Taboola (TBLA) is set to officially join the Russell 3000 and small-cap Russell 2000 indices at the market close on June 26, 2026, which will enhance its market visibility and attract more investor interest.
- Revenue Outlook: The company projects its 2026 revenue to be between $2.0 billion and $2.06 billion, reflecting confidence in future growth and indicating its sustained competitiveness in the advertising technology sector.
- Share Repurchase Program: Taboola is actively engaging in ongoing share repurchases aimed at boosting earnings per share and enhancing shareholder value, a strategy that helps stabilize stock prices and attract long-term investors.
- Earnings Beat: The latest earnings report from Taboola exceeded market expectations, showcasing strong revenue and profitability, further solidifying its position in the digital advertising market.
See More
Taboola to Join Russell 3000 and 2000 Indexes
- Index Inclusion: Taboola announced its inclusion in the Russell 3000 and small-cap Russell 2000 indexes effective June 26, 2026, significantly enhancing its visibility among investors and reflecting the strength of its business and strategic execution progress.
- Increased Market Influence: With approximately $12.2 trillion in assets benchmarked against Russell indexes as of June 2025, Taboola's inclusion is expected to greatly enhance its influence among institutional investors and attract more investment inflows.
- Advertising Platform Strength: Taboola's Realize ad platform reaches over 600 million daily active users, partnering with major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, solidifying its market position in advertising technology and providing unique data and algorithms to clients.
- Long-term Shareholder Value: CEO Adam Singolda stated that joining the Russell indexes is a milestone in the company's strategic execution, expected to support its focus on delivering long-term shareholder value, boosting investor confidence and driving future growth.
See More
Taboola Director Sells 61,000 Shares Amid Strong Q1 Performance
- Transaction Overview: Director Monica Mijaleski sold 61,000 shares of Taboola.com in an open-market transaction valued at approximately $307,440, indicating a need for liquidity while reducing her direct ownership by 33.41%.
- Impact on Holdings: Following the sale, Mijaleski's direct holdings decreased from approximately 183,000 shares to 121,554 shares, yet she retains about $612,600 in shares, reflecting her ongoing interest in the company's future.
- Company Performance Highlights: Taboola reported Q1 revenue of $466.4 million, a 9% year-over-year increase that exceeded expectations, prompting the company to raise its 2026 revenue forecast to $2 billion, showcasing strong market demand and growth potential.
- Investor Confidence: Despite the substantial size of Mijaleski's share sale, the transaction was primarily executed to meet tax obligations related to restricted stock units, and occurring alongside the stock hitting a 52-week high, investor confidence in Taboola remains strong.
See More
Advertisers Increasingly Adopt AI Solutions for Performance Gains
- AI-Driven Performance: A significant 76% of advertisers report meaningful performance uplift from AI-powered solutions primarily on search and social platforms, indicating a growing recognition of AI's effectiveness in the competitive advertising landscape.
- Open Web Potential: 80% of advertisers state they would immediately increase ad spend on the open web if comparable AI solutions existed, reflecting a strong market demand for efficient advertising technologies and presenting expansion opportunities for companies like Taboola.
- Challenges for Large Advertisers: Among advertisers adopting AI, 74% of those spending $1M to $4.9M monthly cite integration into existing workflows as a major barrier, highlighting the difficulties large enterprises face in technological transformation, which may impact their competitive edge.
- New Product Launch: Taboola's introduction of Realize+, which leverages its supply chain and first-party data through a real-time decision engine and automated creative generator, not only enhances the company's market position but also provides advertisers with a more efficient advertising deployment method.
See More
Taboola Exceeds Q1 2026 Earnings Guidance with Strong Growth
- Performance Exceeds Expectations: Taboola reported a 9% year-over-year revenue increase in Q1 2026, reaching $466.4 million, surpassing guidance and indicating strong performance in the advertising market, which is expected to drive future market share growth.
- Profit Growth: The net income for the quarter was $59.1 million, bolstered by proceeds from a one-time legal settlement, which, while affecting non-GAAP net income, still reflects enhanced profitability and management's confidence in future earnings.
- Share Buyback Plan: The company repurchased approximately 7 million shares for a total of $23.5 million in Q1, with management planning to allocate the majority of free cash flow towards buybacks, which will help boost earnings per share and enhance shareholder value.
- Upward Guidance Revision: Management raised the full-year revenue guidance for 2026 to between $2 billion and $2.06 billion, with adjusted EBITDA expectations of $222 million to $240 million, demonstrating confidence in future growth despite foreign exchange fluctuations expected to impact operating expenses by about $13 million.
See More
Taboola Launches DeeperDive Monetization Engine for AI Companies
- Monetization Engine Launch: Taboola has announced the opening of its DeeperDive monetization engine to generative AI companies, enabling them to convert user queries into new revenue opportunities, which is expected to drive advertising revenue growth and enhance the platform's competitive position.
- Ad Integration Innovation: DeeperDive helps publishers create commercial opportunities by embedding high-intent ads directly into AI results pages, which is anticipated to enhance user experience and improve ad conversion rates.
- Technology-Driven Capability: The platform generates tens of millions of AI-powered answers monthly for over 7 million users, leveraging NVIDIA accelerated computing technology to ensure high throughput and low-latency inference, thereby improving service efficiency and quality.
- Vision for Future Internet: Taboola's CEO Adam Singolda stated that the future of the internet will be increasingly conversational, with advertising and commerce serving as funding sources for AI innovation, and the launch of DeeperDive aims to create greater value for AI applications and services.
See More
Taboola to Join Russell 3000 and 2000 Indices in 2026
- Index Inclusion: Taboola (TBLA) is set to officially join the Russell 3000 and small-cap Russell 2000 indices at the market close on June 26, 2026, which will enhance its market visibility and attract more investor interest.
- Revenue Outlook: The company projects its 2026 revenue to be between $2.0 billion and $2.06 billion, reflecting confidence in future growth and indicating its sustained competitiveness in the advertising technology sector.
- Share Repurchase Program: Taboola is actively engaging in ongoing share repurchases aimed at boosting earnings per share and enhancing shareholder value, a strategy that helps stabilize stock prices and attract long-term investors.
- Earnings Beat: The latest earnings report from Taboola exceeded market expectations, showcasing strong revenue and profitability, further solidifying its position in the digital advertising market.
See More
Taboola to Join Russell 3000 and 2000 Indexes
- Index Inclusion: Taboola announced its inclusion in the Russell 3000 and small-cap Russell 2000 indexes effective June 26, 2026, significantly enhancing its visibility among investors and reflecting the strength of its business and strategic execution progress.
- Increased Market Influence: With approximately $12.2 trillion in assets benchmarked against Russell indexes as of June 2025, Taboola's inclusion is expected to greatly enhance its influence among institutional investors and attract more investment inflows.
- Advertising Platform Strength: Taboola's Realize ad platform reaches over 600 million daily active users, partnering with major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, solidifying its market position in advertising technology and providing unique data and algorithms to clients.
- Long-term Shareholder Value: CEO Adam Singolda stated that joining the Russell indexes is a milestone in the company's strategic execution, expected to support its focus on delivering long-term shareholder value, boosting investor confidence and driving future growth.
See More
Taboola Director Sells 61,000 Shares Amid Strong Q1 Performance
- Transaction Overview: Director Monica Mijaleski sold 61,000 shares of Taboola.com in an open-market transaction valued at approximately $307,440, indicating a need for liquidity while reducing her direct ownership by 33.41%.
- Impact on Holdings: Following the sale, Mijaleski's direct holdings decreased from approximately 183,000 shares to 121,554 shares, yet she retains about $612,600 in shares, reflecting her ongoing interest in the company's future.
- Company Performance Highlights: Taboola reported Q1 revenue of $466.4 million, a 9% year-over-year increase that exceeded expectations, prompting the company to raise its 2026 revenue forecast to $2 billion, showcasing strong market demand and growth potential.
- Investor Confidence: Despite the substantial size of Mijaleski's share sale, the transaction was primarily executed to meet tax obligations related to restricted stock units, and occurring alongside the stock hitting a 52-week high, investor confidence in Taboola remains strong.
See More
Advertisers Increasingly Adopt AI Solutions for Performance Gains
- AI-Driven Performance: A significant 76% of advertisers report meaningful performance uplift from AI-powered solutions primarily on search and social platforms, indicating a growing recognition of AI's effectiveness in the competitive advertising landscape.
- Open Web Potential: 80% of advertisers state they would immediately increase ad spend on the open web if comparable AI solutions existed, reflecting a strong market demand for efficient advertising technologies and presenting expansion opportunities for companies like Taboola.
- Challenges for Large Advertisers: Among advertisers adopting AI, 74% of those spending $1M to $4.9M monthly cite integration into existing workflows as a major barrier, highlighting the difficulties large enterprises face in technological transformation, which may impact their competitive edge.
- New Product Launch: Taboola's introduction of Realize+, which leverages its supply chain and first-party data through a real-time decision engine and automated creative generator, not only enhances the company's market position but also provides advertisers with a more efficient advertising deployment method.
See More
Taboola Exceeds Q1 2026 Earnings Guidance with Strong Growth
- Performance Exceeds Expectations: Taboola reported a 9% year-over-year revenue increase in Q1 2026, reaching $466.4 million, surpassing guidance and indicating strong performance in the advertising market, which is expected to drive future market share growth.
- Profit Growth: The net income for the quarter was $59.1 million, bolstered by proceeds from a one-time legal settlement, which, while affecting non-GAAP net income, still reflects enhanced profitability and management's confidence in future earnings.
- Share Buyback Plan: The company repurchased approximately 7 million shares for a total of $23.5 million in Q1, with management planning to allocate the majority of free cash flow towards buybacks, which will help boost earnings per share and enhance shareholder value.
- Upward Guidance Revision: Management raised the full-year revenue guidance for 2026 to between $2 billion and $2.06 billion, with adjusted EBITDA expectations of $222 million to $240 million, demonstrating confidence in future growth despite foreign exchange fluctuations expected to impact operating expenses by about $13 million.
See More
