Sweetgreen Faces Severe Challenges as Stock Plummets 76%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
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Source: Fool
- Stock Plunge: Sweetgreen's stock has plummeted 76% over the past year, reflecting a grim outlook on its growth prospects, resulting in a market cap of $788 million and indicating a severe loss of investor confidence.
- Stagnant Revenue Growth: In the third quarter, Sweetgreen's revenue remained flat year-over-year, while same-store sales dropped nearly 10%, suggesting weak consumer demand that could impact future profitability.
- Executive Departures: The company is experiencing executive turnover, including the departure of its co-founder and chief brand officer, which may hinder strategic execution and brand perception, further exacerbating market uncertainty.
- Inflationary Pressures: Rising inflation is increasing costs, making it challenging for Sweetgreen to maintain price competitiveness, as consumers are less willing to pay for relatively expensive salads, potentially affecting sales and market share.
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Analyst Views on SG
Wall Street analysts forecast SG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SG is 7.57 USD with a low forecast of 5.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 6.440
Low
5.00
Averages
7.57
High
10.00
Current: 6.440
Low
5.00
Averages
7.57
High
10.00
About SG
Sweetgreen, Inc. is a restaurant and lifestyle brand that serves healthy food at scale. The Company has designed its menu to be customizable and convenient to empower its customers to make healthier choices for both lunch and dinner. The Company's core menu features approximately 13 signature items which are offered year-round in all of its locations, including its new steak plate. In addition to its core menu items, its single most popular item is the custom salad or bowl, which can include combinations from 40-plus ingredients as well as its made-from-scratch dressings. On its Owned Digital Channels, it offers exclusive menu items, including seasonal digital exclusives and collections relevant to each customer. It has a five-channel model that is designed to help its customers to order. The Company's five-channel model includes Pick-Up, Native Delivery, Outpost and Catering, In-Store, and Marketplace. It has approximately 250 restaurants across the country.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Analysis of the Rebound in Fast-Casual Stocks
- Rebound in Fast-Casual Stocks: In 2025, fast-casual stocks like Wingstop, Chipotle, Cava, and Sweetgreen suffered losses ranging from 15% to 78%, but have shown double-digit rebounds in early 2026, indicating a restoration of market confidence in the sector.
- Shifts in Consumer Preferences: Data shows that the share of consumers opting for deli-prepared foods over restaurant meals has more than doubled since 2017, rising from 12% to 28%, highlighting increased competition for fast-casual dining amid economic pressures.
- Pricing Strategy Missteps: Analysts note that fast-casual companies have aggressively raised menu prices over the past year, leading to heightened consumer sensitivity, particularly as prices exceed $16, prompting consumers to reassess their value.
- Market Expectation Reset: As market expectations for fast-casual stocks adjust, investors are beginning to refocus on the fundamentals of these businesses, particularly the strong long-term performance of companies like Chipotle and Wingstop, which may attract renewed capital inflows.
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Analysis of the Rebound in Fast-Casual Stocks
- Rebound in Fast-Casual Stocks: Fast-casual stocks like Wingstop, Chipotle, Cava, and Sweetgreen suffered value losses ranging from 15% to 78% in 2025, yet have rebounded by double digits in early 2026, indicating a market optimism about their future performance.
- Changing Consumer Behavior: Data shows that the share of consumers opting for convenience store prepared foods has risen from 12% to 28% since 2017, while 23% of shoppers are visiting fast food or fast-casual restaurants less frequently, reflecting a shift in consumer choices under economic pressure.
- Impact of Pricing Strategies: The aggressive pricing strategies in the fast-casual sector have heightened consumer sensitivity to prices, particularly as menu items at Cava and Sweetgreen exceed $16, prompting consumers to reassess their value.
- Market Expectation Adjustment: As market expectations for fast-casual stocks reset, investors are beginning to refocus on these historically strong performers, especially with the upcoming earnings season, where positive results could further drive stock prices upward.
Continue Reading