SU Group Partners with Seetrue to Expand AI Security Solutions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 18 2026
0mins
SU Group announced a significant expansion of its AI-powered security solutions portfolio. Under a newly formed partnership with Israel-based Seetrue Screening, SU Group will offer its customers a specialized AI-powered X-ray screening solution designed to enhance the detection of dangerous goods and prohibited items. The partnership initially covers the territory of Hong Kong and Macau. With many years in the X-ray screening business and a well-established customer network, SU Group believes the introduction of Seetrue's technology can unlock a new, value-added secondary market opportunity. By integrating Seetrue's AI engine with existing X-ray screening systems, security screeners can benefit from faster, more accurate threat detection, improving both operational efficiency and overall security outcomes.
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Analyst Views on SUGP
About SUGP
SU Group Holdings Ltd is a holding company mainly engaged in the provision of security-related engineering services. The Company operates its business through its subsidiaries, Shine Union Ltd and Fortune Jet Management & Training Co Ltd. The Shine Union Ltd provides turnkey services to the existing infrastructure or planned development of its customers through the design, supply, installation, and maintenance of security systems. It is also the exclusive distributor to market and sell two brands of threat detection systems, which includes X-ray machines, trace detection products, metal detectors and mail screening machines. Fortune Jet Management & Training Co Ltd mainly provides security guarding and screening services and related vocational training services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
SU Group's Subsidiary Achieves Multilingual Certification
- First Certification: SU Group's subsidiary Fortune Jet becomes the first company approved by HKCAAVQ to offer multilingual QASRS courses, establishing a leading position in security training.
- Comprehensive Curriculum: The QASRS courses cover key areas such as the roles of security personnel, professional ethics, legal liabilities, and occupational safety, ensuring training quality meets industry standards and enhances professional competence.
- Growing Market Demand: With the Hong Kong Government enhancing the Supplementary Labor Scheme, Fortune Jet anticipates that its multilingual training courses will meet the increasing demand for qualified security personnel, further driving revenue growth and market share expansion.
- Strategic Advantage: SU Group's CEO Dave Chan noted that this multilingual certification not only validates the quality and scalability of their training platform but also supports higher application volumes and stronger revenue conversion through increased accessibility.
See More
SU Group Secures New Contract with Hong Kong CAD
- Government Contract Awarded: SU Group has secured a new government contract with the Hong Kong Civil Aviation Department, marking a significant expansion in the company's security engineering services and is expected to enhance market share and revenue potential.
- Promotion of Smart Safety Systems: The Hong Kong government is mandating the use of AI and IoT-enabled Smart Site Safety Systems (4S) starting July 2024 for public works contracts, creating a compliance-driven market opportunity that is anticipated to elevate overall industry safety standards.
- Enhanced Accident Prevention: The 4S system continuously monitors site structural stability, environmental conditions, and worker movements, enabling early hazard identification and rapid alerts, thereby reducing preventable accidents and fatalities and improving site safety performance.
- Broad Market Prospects: The CEO of SU Group noted that the implementation of the 4S system will not only help clients create safer work environments but also expand the company's addressable revenue base, underscoring its leadership position in safety solutions.
See More
SU Group Expands AI Security Solutions Portfolio
- Partnership Formation: SU Group has partnered with Israel's Seetrue Screening Ltd. to launch an AI-powered X-ray screening solution aimed at enhancing the detection of dangerous goods and prohibited items, initially covering the Hong Kong and Macau markets.
- Market Opportunity Expansion: By integrating Seetrue's AI engine, SU Group can provide faster and more accurate threat detection for existing X-ray screening systems, thereby improving operational efficiency and overall security outcomes, which is expected to unlock new value-added market opportunities for the company.
- Customer Base Enhancement: SU Group's CEO, Dave Chan, stated that this partnership will make their security solutions compatible with virtually any X-ray manufacturer’s equipment, significantly expanding their addressable market and allowing them to offer new solutions to existing customers while attracting new clients to drive incremental sales.
- Industry Experience Accumulation: With years of experience in the X-ray screening business and a well-established customer network, SU Group is expected to further solidify its leadership position in the security-related engineering services market.
See More
SU Group Completes $6 Million Public Offering
- Offering Size: SU Group successfully raised $6 million through its public offering, consisting of 3 million units priced at $2 each, reflecting strong market demand and investor confidence in its securities.
- Securities Structure: Each unit includes one pre-funded warrant and two warrants exercisable within a 25-month term, with an exercise price of $5.50 per share, enhancing potential returns for investors and incentivizing participation.
- Use of Proceeds: The company intends to utilize the net proceeds for strategic acquisitions and investment opportunities to strengthen its market position in the security services industry, as well as for general working capital, demonstrating its commitment to growth and competitiveness.
- Compliance and Regulation: The company has filed a final prospectus with the U.S. Securities and Exchange Commission and entered into a registration rights agreement with investors, ensuring compliance and commitment to transparency in future securities offerings.
See More
SU Group Holdings Closes $6 Million Public Offering
- Capital Raised: SU Group successfully raised $6 million through its public offering, with a unit price of $2, reflecting market confidence in its securities and strengthening the company's financial position for future growth.
- Securities Structure: The offering consists of 3 million units, each including one pre-funded warrant and two warrants exercisable within 25 months, enhancing investor participation and increasing potential returns for shareholders.
- Registration Rights Agreement: The company entered into a registration rights agreement with investors, committing to file a resale registration statement post-offering, ensuring liquidity for the warrants and boosting investor confidence for future financing activities.
- Use of Proceeds: SU Group intends to utilize the proceeds for strategic acquisitions and investment opportunities to strengthen its market position in the security services industry, as well as for general working capital, demonstrating a proactive approach to future growth.
See More
SU Group Closes $6 Million Public Offering
- Fundraising Success: SU Group successfully closed a public offering raising $6 million by issuing 3 million units at a price of $2 each, reflecting market confidence in its security services business.
- Securities Structure: Each unit consists of one pre-funded warrant and two warrants exercisable within 25 months at an exercise price of $5.50 per share, enhancing potential returns for investors.
- Use of Proceeds: The company intends to utilize the proceeds for strategic acquisitions and investment opportunities to strengthen its market position and enhance competitiveness in the security services industry, as well as for general working capital, indicating its growth ambitions.
- Compliance Measures: The company entered into a registration rights agreement with investors, committing to file a resale registration statement post-offering, ensuring transparency and compliance, which further boosts investor confidence.
See More
SU Group's Subsidiary Achieves Multilingual Certification
- First Certification: SU Group's subsidiary Fortune Jet becomes the first company approved by HKCAAVQ to offer multilingual QASRS courses, establishing a leading position in security training.
- Comprehensive Curriculum: The QASRS courses cover key areas such as the roles of security personnel, professional ethics, legal liabilities, and occupational safety, ensuring training quality meets industry standards and enhances professional competence.
- Growing Market Demand: With the Hong Kong Government enhancing the Supplementary Labor Scheme, Fortune Jet anticipates that its multilingual training courses will meet the increasing demand for qualified security personnel, further driving revenue growth and market share expansion.
- Strategic Advantage: SU Group's CEO Dave Chan noted that this multilingual certification not only validates the quality and scalability of their training platform but also supports higher application volumes and stronger revenue conversion through increased accessibility.
See More
SU Group Secures New Contract with Hong Kong CAD
- Government Contract Awarded: SU Group has secured a new government contract with the Hong Kong Civil Aviation Department, marking a significant expansion in the company's security engineering services and is expected to enhance market share and revenue potential.
- Promotion of Smart Safety Systems: The Hong Kong government is mandating the use of AI and IoT-enabled Smart Site Safety Systems (4S) starting July 2024 for public works contracts, creating a compliance-driven market opportunity that is anticipated to elevate overall industry safety standards.
- Enhanced Accident Prevention: The 4S system continuously monitors site structural stability, environmental conditions, and worker movements, enabling early hazard identification and rapid alerts, thereby reducing preventable accidents and fatalities and improving site safety performance.
- Broad Market Prospects: The CEO of SU Group noted that the implementation of the 4S system will not only help clients create safer work environments but also expand the company's addressable revenue base, underscoring its leadership position in safety solutions.
See More
SU Group Expands AI Security Solutions Portfolio
- Partnership Formation: SU Group has partnered with Israel's Seetrue Screening Ltd. to launch an AI-powered X-ray screening solution aimed at enhancing the detection of dangerous goods and prohibited items, initially covering the Hong Kong and Macau markets.
- Market Opportunity Expansion: By integrating Seetrue's AI engine, SU Group can provide faster and more accurate threat detection for existing X-ray screening systems, thereby improving operational efficiency and overall security outcomes, which is expected to unlock new value-added market opportunities for the company.
- Customer Base Enhancement: SU Group's CEO, Dave Chan, stated that this partnership will make their security solutions compatible with virtually any X-ray manufacturer’s equipment, significantly expanding their addressable market and allowing them to offer new solutions to existing customers while attracting new clients to drive incremental sales.
- Industry Experience Accumulation: With years of experience in the X-ray screening business and a well-established customer network, SU Group is expected to further solidify its leadership position in the security-related engineering services market.
See More
SU Group Completes $6 Million Public Offering
- Offering Size: SU Group successfully raised $6 million through its public offering, consisting of 3 million units priced at $2 each, reflecting strong market demand and investor confidence in its securities.
- Securities Structure: Each unit includes one pre-funded warrant and two warrants exercisable within a 25-month term, with an exercise price of $5.50 per share, enhancing potential returns for investors and incentivizing participation.
- Use of Proceeds: The company intends to utilize the net proceeds for strategic acquisitions and investment opportunities to strengthen its market position in the security services industry, as well as for general working capital, demonstrating its commitment to growth and competitiveness.
- Compliance and Regulation: The company has filed a final prospectus with the U.S. Securities and Exchange Commission and entered into a registration rights agreement with investors, ensuring compliance and commitment to transparency in future securities offerings.
See More
SU Group Holdings Closes $6 Million Public Offering
- Capital Raised: SU Group successfully raised $6 million through its public offering, with a unit price of $2, reflecting market confidence in its securities and strengthening the company's financial position for future growth.
- Securities Structure: The offering consists of 3 million units, each including one pre-funded warrant and two warrants exercisable within 25 months, enhancing investor participation and increasing potential returns for shareholders.
- Registration Rights Agreement: The company entered into a registration rights agreement with investors, committing to file a resale registration statement post-offering, ensuring liquidity for the warrants and boosting investor confidence for future financing activities.
- Use of Proceeds: SU Group intends to utilize the proceeds for strategic acquisitions and investment opportunities to strengthen its market position in the security services industry, as well as for general working capital, demonstrating a proactive approach to future growth.
See More
SU Group Closes $6 Million Public Offering
- Fundraising Success: SU Group successfully closed a public offering raising $6 million by issuing 3 million units at a price of $2 each, reflecting market confidence in its security services business.
- Securities Structure: Each unit consists of one pre-funded warrant and two warrants exercisable within 25 months at an exercise price of $5.50 per share, enhancing potential returns for investors.
- Use of Proceeds: The company intends to utilize the proceeds for strategic acquisitions and investment opportunities to strengthen its market position and enhance competitiveness in the security services industry, as well as for general working capital, indicating its growth ambitions.
- Compliance Measures: The company entered into a registration rights agreement with investors, committing to file a resale registration statement post-offering, ensuring transparency and compliance, which further boosts investor confidence.
See More
