Strive, Backed by Vivek Ramaswamy, to Launch Bitcoin Credit ETF Linked to MSTR and ASST Preferred Shares
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 30 2026
0mins
Source: stocktwits
ETF Investment Plans: The new ETF, a joint initiative between Tuttle Capital and Strive, aims to invest in securities like Strategy's STRC and Strive's SATA, focusing on the "digital credit" segment within crypto-linked markets.
Risks Highlighted: The filing emphasizes risks such as leverage, Bitcoin price volatility, credit exposure, and liquidity constraints associated with the proposed fund.
Market Performance: ASSCT's stock has seen a decline of nearly 35% this year, while Bitcoin's price is down around 23%, with retail sentiment trending bearish recently.
Bitcoin Price Recovery: Bitcoin's price has recently recovered to around $67,200 after dipping as low as $65,100, indicating some market fluctuations and investor interest.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ASST?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ASST
Wall Street analysts forecast ASST stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 14.580
Low
30.00
Averages
30.00
High
30.00
Current: 14.580
Low
30.00
Averages
30.00
High
30.00
About ASST
Strive, Inc. is an asset management Bitcoin treasury company. The Company is focused on increasing Bitcoin per share to outperform Bitcoin over the long run. The Company's subsidiary, Strive Asset Management, LLC, is a SEC-registered investment adviser, which has assets under management (AUM) across approximately 13 exchange-traded funds, collective investment trusts, and a direct indexing platform. In addition, the Company owns Semler Scientific, Inc., a healthcare technology subsidiary focused on early disease detection products. Through its healthcare businesses, Semler Scientific and its wholly-owned subsidiary, CardioVanta, Inc. develop and market products and services for early detection and monitoring of chronic diseases. Semler Scientific's flagship product, QuantaFlo, provides rapid point-of-care testing to measure arterial blood flow in the extremities. The QuantaFlo test aids in the diagnosis of peripheral arterial disease.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Price Plunge: Strategy's stock experienced a 24% drop in a week amid a crypto sell-off, marking its worst performance since November 2022, indicating the vulnerability of its bitcoin treasury model under sustained pressure, which could impact its ability to attract new capital.
- Market Reaction: Bitcoin has fallen 50% since its peak in October, with predictions of a drop to $40,000, and Strategy's stock performance reflects not only bitcoin's price but also challenges in maintaining its valuation premium, leading investors to adopt a cautious outlook on its future.
- Increased Industry Competition: Since 2024, numerous bitcoin treasury companies have emerged mimicking Strategy's model, making Strategy not only the largest bitcoin holder but also a template for the industry, complicating its competitive position in the market.
- Shift in Financing Strategy: Strategy has evolved from being a mere bitcoin hoarder to a more active manager, planning to sell bitcoin when advantageous, demonstrating its ability to adapt to market volatility and potentially create long-term value for shareholders.
See More
- Bitcoin Acquisition: In the first week of June, Strategy Inc. purchased 1,550 Bitcoin at an average price of $65,332 each for a total of $101.3 million, increasing its treasury to 845,256 BTC, which reflects the company's strong confidence in cryptocurrency.
- Funding Source: This acquisition was nearly 50 times the 32 BTC sold last week, funded by proceeds from its at-the-market (ATM) sales program, indicating the company's strategy to leverage equity financing to bolster its digital asset portfolio.
- Dollar Reserve Restoration: Strategy Inc. also raised $181.0 million by selling 1,409,600 shares of MSTR, successfully restoring its dollar reserve to $1.0 billion, ensuring the company can meet its preferred stock dividend obligations.
- Market Reaction: While MSTR's stock price rose over 5% in early trading, market sentiment around Bitcoin remains in the 'extremely bearish' zone, reflecting investor concerns over the financing method and the potential dilution of existing shareholders' equity due to new share issuance.
See More
- Digital Credit Product Introduction: Strive CEO Matt Cole announced that the company's SATA product offers a 13% variable dividend, designed to provide investors with low-volatility exposure to Bitcoin, thereby generating income during crypto bear markets, highlighting its potential in the transition to a Bitcoin economy.
- Financial Stability: Strive maintains a debt-free balance sheet and has built an 18-month dividend reserve, enabling it to continue paying dividends even during downturns in the Bitcoin market, demonstrating the company's resilience amid market volatility.
- Market Performance Analysis: Despite Strive's stock price closing down over 7% on Friday, Cole believes the market's reaction to its digital credit product is overly pessimistic, emphasizing the product's potential importance in the future Bitcoin economy.
- Institutional Adoption Outlook: Cole noted that institutional adoption of Bitcoin ETFs and digital credit products is still in its early stages, suggesting that it may take several years to achieve broad adoption across wealth management platforms, reflecting long-term confidence in Bitcoin.
See More
- Bitcoin Acquisition: Strive purchased 1,109 bitcoins at an average price of approximately $76,989 each from May 19 to May 22, 2026, increasing its total holdings to 16,500 bitcoins, making it the seventh-largest publicly traded corporate holder of bitcoin, thereby strengthening its position in the digital asset space.
- Improved Cash Position: The company reported cash and cash equivalents of $93.3 million, up from $87.3 million, indicating enhanced liquidity that supports future investment and operational decisions.
- Market Program Evaluation: Strive stated it is evaluating a near-term refresh of its at-the-market programs for Class A common stock and SATA Stock, which may lead to adjustments aimed at optimizing capital structure and enhancing shareholder value.
- Positive Market Reaction: ASST shares rose nearly 3% in premarket trading, reflecting a positive market response to the company's bitcoin acquisition and improved financial position, potentially attracting more investor interest.
See More
- Surge in Trading Volume: Strive's SATA preferred shares recorded over $39 million in daily trading volume on Friday, reflecting strong market interest in its 13% dividend yield, which could attract more investors to digital asset-related products.
- Bitcoin Holdings: Strive holds over 15,000 BTC valued at approximately $1.2 billion, making it one of the largest corporate holders of Bitcoin, a position that provides robust support for its expansion in digital credit markets.
- Market Sentiment: ASST stock rose 0.01% in after-hours trading and gained over 9% in the past month, while TD Cowen raised its price target from $28 to $32, indicating over 77% potential upside, reflecting optimistic market expectations for its future performance.
- Innovation in Yield Products: Saylor praised Strive's decision to offer daily dividends, indicating the company's exploration of more frequent dividend payments to meet market demand for Bitcoin-backed yield products, further driving the development of the digital credit market.
See More
- Financial Performance: Asset Entities reported a Q1 Non-GAAP EPS of -$5.19, indicating significant financial challenges despite a 94.4% year-over-year revenue increase to $2.76 million, which may undermine investor confidence.
- Revenue Growth: The $2.76 million revenue, while overshadowed by losses, highlights the company's growth potential in the market, particularly against the backdrop of Bitcoin's role as a treasury asset, potentially attracting more investor interest.
- Market Reaction: Following the earnings report, Asset Entities' shares fell by 1%, reflecting market concerns regarding its financial health, which could lead to increased selling pressure from investors in the short term.
- Industry Dynamics: Strive Asset Management's sustained bearish outlook on Bitcoin indicates a lack of confidence in the cryptocurrency market, which may adversely affect the stock performance of related companies, especially small and micro-cap firms.
See More










