Stran & Company Signs Multimillion-Dollar Contract with Premier Nonprofit Running Organization
Stran & Company announced that it has signed a three-year, multimillion-dollar contract extension with a premier nonprofit running organization. This customer is one of the "most recognized community-based running organizations globally, annually producing dozens of adult and youth races as well as hosting one of the world's largest and most prestigious marathons, attracting tens of thousands of participants," the company said. "This multi-year extension with a globally recognized running organization is a strong validation of our capabilities," said Andy Shape, Chief Executive Officer of Stran & Company. "Supporting a marquee marathon of this scale requires precision, reliability, and the ability to perform under demanding timelines. This agreement provides meaningful revenue visibility while further strengthening our position within the sports and experiential marketing vertical."
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- Significant Revenue Growth: Stran & Company reported total revenue of $116.2 million for 2025, reflecting a 40.6% increase year-over-year, driven by a 12.9% organic growth in its core promotional products business, showcasing strong execution and sustained momentum in the market.
- Profitability Improvement: The company significantly narrowed its net loss to $747,000 compared to $4.1 million in 2024, and achieved positive EBITDA of $184,000 for the full year, marking a substantial improvement that enhances investor confidence.
- Operational Efficiency Gains: Operating expenses rose to $36.2 million, but as a percentage of sales, they decreased to 31.1% from 37.2% in 2024, indicating significant progress in cost control and operational efficiency.
- Strategic Investments and Platform Launch: The company introduced a new client-branded gifting platform aimed at generating more recurring programmatic revenue and deeper client integration, while also enhancing its board with experienced industry leaders to improve governance structure.
- Significant Revenue Growth: Stran & Company's FY report reveals a revenue of $116.2 million, marking a 40.5% year-over-year increase, indicating the company's sustained competitiveness in attracting customers and expanding market share.
- Sales Increase: Sales rose by $33.5 million, or 40.6%, compared to the previous year, reflecting successful strategies in product demand and market promotion, further solidifying its position in the industry.
- Gross Profit Growth: Gross profit increased by $8.4 million, or 32.6%, reaching $34.2 million, demonstrating improvements in cost control and operational efficiency, thereby enhancing profitability.
- EBITDA Decline: Despite the growth in revenue and gross profit, EBITDA fell from $3.6 million last year to $0.2 million, which may indicate challenges in operational expenses or investments, necessitating attention to future profitability.
- Platform Launch: Stran has introduced the STRAN Digital Solutions platform, which integrates digital asset management, sales enablement, and CRM workflows to enhance client relationships and support scalable growth for its nationwide sales team, expected to significantly boost client engagement and satisfaction.
- Technological Transformation: The platform not only simplifies ordering and fulfillment processes but also aids the sales team in efficiently responding to client customization needs through self-service portals and branded digital storefronts, thereby enhancing customer loyalty and driving sustainable revenue growth.
- Core Capability Integration: STRAN Digital Solutions consolidates five core capabilities—sales enablement, CRM integration, web-to-print, third-party logistics processing, and Every Door Direct Mail—aiming to enhance marketing execution efficiency through a modular cloud environment that adapts to evolving client needs.
- Long-term Relationship Building: CEO Andy Shape emphasized that the platform provides clients with a centralized system to manage campaigns, assets, and fulfillment, which strengthens client retention and increases program visibility, supporting the company's sustainable growth in the future.
- Significant Contract Value: Stran has secured a multi-million dollar contract with a premier sports betting and gaming company to support its rewards and loyalty program, enhancing customer loyalty and brand value.
- Customized Gift Solutions: The agreement entails Stran developing tailored gift options for loyal players, helping the gaming company celebrate player support through unique gifts and experiences, thereby strengthening long-term engagement.
- Market Validation: CEO Andy Shape stated that this partnership validates Stran's capability to deliver highly customized loyalty solutions, showcasing its competitive advantage in a complex market.
- Industry Leadership: Over the past 30 years, Stran has grown to become a leader in the promotional products industry, focusing on complex marketing programs that help numerous Fortune 500 companies enhance brand awareness and drive sales.
- Platform Innovation: Stran's Online Gifting Program offers clients a customizable branded gifting experience designed to enhance customer loyalty through curated gifts and meaningful reward experiences, thereby strengthening the company's competitive position in the market.
- Initial Deployment: The platform's initial rollout is underway with one of the world's largest audit, tax, and advisory firms, marking a critical milestone ahead of a broader launch in 2026, which is expected to significantly boost client engagement and satisfaction.
- Flexibility and Personalization: The platform supports enterprise-level flexibility, allowing clients to create their own branded gift redemption sites with structured gift tiers (such as $25, $50, and $100) to meet diverse customer needs, thereby enhancing brand value.
- Automated Experience: With automated communication processes and all-inclusive fulfillment pricing, Stran ensures a consistent and streamlined experience for users throughout the process, which not only enhances customer satisfaction but also creates long-term recurring revenue streams for the company.

- Leadership Restructuring: Stran has appointed Jack Audibert as Chief Strategy Officer and Chief Compliance Officer to align its leadership structure with growth priorities and operational needs, thereby enhancing its leadership position in the multi-billion-dollar promotional products industry.
- Strengthened Strategic Execution: Since joining in 2020, Audibert has played a crucial role in multiple phases of expansion, including the successful acquisition and integration of six companies, ensuring the company remains competitive in a rapidly changing market.
- Enhanced Compliance Management: As Chief Compliance Officer, Audibert will oversee increasingly critical compliance functions, particularly following the Gander Group acquisition, ensuring structured management of casino-related licensing and regulatory obligations.
- Future Development Planning: Audibert will continue to lead corporate planning, evaluate new growth opportunities, and guide the strategic framework supporting the company's next phase of expansion, ensuring effective integration of future acquisitions and execution of strategic priorities.






