Written by Emily J. Thompson, Senior Investment Analyst
AAPL.O$0.0000%Past 6 months

No Data
Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 289.17 USD with a low forecast of 225.00 USD and a high forecast of 345.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 278.030

Current: 278.030

maintain
$315 -> $330
Reason
Citi analyst Atif Malik raised the firm's price target on Apple to $330 from $315 and keeps a Buy rating on the shares as part of a mid-quarter update. The firm sees iPhone upside in Apple's December and March quarters as iPhone 12 and 13 users enter their upgrade window. Citi upped earnings estimates for Apple to reflect iPhone 17 strength.
Outperform
maintain
$300 -> $325
Reason
Evercore ISI raised the firm's price target on Apple (AAPL) to $325 from $300 and keeps an Outperform rating on the shares. Apple's upcoming Siri 2.0 powered by Gemini (GOOGL), with a strategic launch planned for March 2026, is set to act as a catalyst for potential upside in both profits and valuation, the analyst tells investors. The firm, which expects Siri 2.0 to debut in March ahead of the anticipated WWDC, sees the remade assistant "potentially reshaping Apple's AI narrative," the analyst added.
Outperform
upgrade
$320 -> $350
Reason
Wedbush analyst Daniel Ives raised the firm's price target on Apple to $350 from $320 and keeps an Outperform rating on the shares. The firm cites its view that 2026 is going to finally be the year that Apple actually enters the AI Revolution. Wedbush also believes iPhone 17 sales have been trending well into year-end including in the China region as Apple continues to execute above Street growth expectations for the December quarter with a healthy holiday season ahead. The firm thinks the AI monetization piece could add $75 to $100 per share to the Apple story over the coming few years as it finally plays out after a head scratching AI strategy this year in Apple Park. It also believes Tim Cook will remain CEO of Apple through at least the end of 2027 to see Apple through this key AI technology transition in Cupertino.
Neutral
maintain
$280
Reason
UBS tells investors in a research note that the firm's Evidence Lab survey of more than 7,500 global smartphone users shows U.S. 12-month iPhone purchase intent dropping about 400 basis points to a five-year low of roughly 20%, while China's intent unexpectedly rose about 300 bps to a similar level. Purchase intent in the U.K., Germany, and Japan was largely stable with only modest year-over-year shifts, UBS says. UBS has a Neutral rating and $280 price target on the shares.
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV and Apple Vision Pro.