Sprout Social Unveils AI-Powered Social Intelligence Platform
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 13 2026
0mins
Sprout Social announced the unveiling of its AI-powered social intelligence platform, designed to help organizations operationalize real-time, unfiltered market conversations at scale.
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Analyst Views on SPT
Wall Street analysts forecast SPT stock price to rise
9 Analyst Rating
5 Buy
4 Hold
0 Sell
Moderate Buy
Current: 6.990
Low
13.00
Averages
18.25
High
32.00
Current: 6.990
Low
13.00
Averages
18.25
High
32.00
About SPT
Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. It provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflow in a unified system of record, intelligence, and action. It operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Bluesky, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The Company's platform components include artificial intelligence and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprout Social Launches AI-Powered Social Intelligence Platform
- Platform Innovation: Sprout Social's newly launched AI-powered social intelligence platform is designed to convert real-time market signals into actionable business insights, expected to be fully available by July 2026, helping organizations maintain competitiveness in a rapidly changing market.
- Trellis Integration: Central to this platform is the Trellis AI engine, which will be integrated across Sprout's various modules, including Publishing, Listening, and Reporting, aimed at enhancing workflow efficiency and data operability.
- Customizable Workflows: The introduction of Trellis Studio allows organizations to build bespoke AI workflows tailored to their unique goals and operational needs, thereby improving the effectiveness of social intelligence applications.
- Market Trend Insights: Sprout's research indicates that 71% of marketing directors expect social data to surpass traditional market research by 2029, positioning social intelligence as a core component of enterprise strategy, which will drive organizations to rely more on real-time insights for decision-making.
See More
Software Stocks Surge on Strong Earnings and Positive Forecasts
- Earnings Boost: Atlassian's raised annual forecast led to a significant stock surge, lifting peers like Salesforce and ServiceNow, indicating strong recovery potential in the software-as-a-service (SaaS) sector.
- Twilio's Strong Performance: Twilio reported first-quarter revenue exceeding estimates and raised its forecast, with the CEO highlighting artificial intelligence as a catalyst, further boosting market confidence in software stocks.
- Market Sentiment Recovery: The rebound in the software sector after a valuation reset suggests that enterprise software is still viewed as a core structural winner, attracting investor interest despite short-term macroeconomic volatility.
- Sprout Social Volatility: Although Sprout Social's stock has dropped 37.8% year-to-date, today's rise indicates a renewed market confidence in its future performance, prompting investors to consider its long-term value.
See More
Zillow and Sprout Social's Growth Prospects Amid Economic Challenges
- Industry Dynamics: The Internet Services sector is influenced by macro factors such as inflation, interest rates, and labor markets, with high rates pressuring capital-intensive firms, leading to muted investor sentiment despite overall economic improvement.
- AI Investment Trends: Zillow and Sprout Social are heavily investing in artificial intelligence to enhance service quality and operational efficiency, with Zillow transitioning into a 'housing super-app' that integrates search, financing, and transaction support, expected to drive revenue growth.
- Earnings Expectation Changes: Zillow anticipates revenue growth of 15.1% and 13.4% for 2026 and 2027, respectively, while Sprout Social expects 7.8% and 14.6% growth in revenue and earnings for 2026, indicating resilience amid market uncertainties.
- Market Valuation Status: Despite the high valuation of the Internet Services industry, with a current P/E ratio of 23.90, slightly above the historical median, the sector's overall return of 65.6% surpasses both the tech sector and the S&P 500, highlighting potential investment opportunities.
See More
Sprout Social to Host Platform Overview Webinar
- Webinar Announcement: Sprout Social will host a Platform Overview and System of Record and Action Webinar on March 11, 2026, at 10:00 a.m. Central Time, featuring CTO Alan Boyce and Distinguished Engineer Kevin Stanton, aimed at showcasing the latest features of its social media management software to users.
- Registration and Replay: Online registration for the webinar is now open, allowing users to sign up via Sprout Social's official website, with live webcasts and replays available on the company's investor relations site, ensuring that those unable to attend live can still access the information.
- Industry Leadership: Sprout Social has been recognized as the #1 Best Software Product by G2's 2024 Best Software Award, leveraging its powerful social data analytics and comprehensive publishing and engagement functionalities to help tens of thousands of brands achieve faster business impact, thereby reinforcing its leadership position in the social media management sector.
- Information Disclosure Channels: Sprout Social routinely announces material information to investors and the marketplace through SEC filings, press releases, and webcasts, encouraging investors to follow its investor website and social media for the latest updates and important announcements.
See More
AST SpaceMobile and Sprout Social See Active Options Trading
- Surge in ASTS Options Trading: AST SpaceMobile Inc experienced options trading volume of 102,871 contracts, representing approximately 10.3 million shares, which is about 73.7% of its average daily trading volume over the past month, indicating strong market interest in its future performance.
- High Demand for Put Options: Within ASTS, the $80 strike put option expiring on March 20, 2026, saw 13,363 contracts traded, representing approximately 1.3 million shares, suggesting a significant increase in investor expectations for a potential decline in stock price.
- SPT Options Trading Activity: Sprout Social Inc recorded options trading volume of 13,895 contracts, equivalent to about 1.4 million shares, which is approximately 68.8% of its average daily trading volume over the past month, reflecting heightened market attention to its stock price fluctuations.
- SPT Put Options Trading Details: For SPT, the $5 strike put option expiring on April 17, 2026, had a trading volume of 13,805 contracts, involving around 1.4 million shares, indicating a cautious outlook from investors regarding its future stock price.
See More
Flutter Entertainment Reports Disappointing Q4 Results, Shares Plunge
- Disappointing Financial Results: Flutter Entertainment reported Q4 revenue of $4.74 billion, a 25% year-over-year increase, yet it fell short of the market expectation of $4.97 billion, indicating challenges in revenue growth that could impact investor confidence moving forward.
- Earnings Miss: The company posted earnings per share of $1.74, missing the consensus estimate of $1.99, reflecting pressures from rising costs and intensified market competition, which may raise concerns about future profitability among investors.
- Significant Stock Decline: In pre-market trading, Flutter's shares plummeted by 14.8% to $104.84, indicating a strong market reaction to the disappointing earnings report, which could adversely affect the company's short-term market performance.
- Uncertain Future Guidance: Flutter issued weak FY26 revenue guidance in its report, potentially diminishing market confidence in the company's growth prospects and exacerbating stock volatility risks.
See More
Sprout Social Launches AI-Powered Social Intelligence Platform
- Platform Innovation: Sprout Social's newly launched AI-powered social intelligence platform is designed to convert real-time market signals into actionable business insights, expected to be fully available by July 2026, helping organizations maintain competitiveness in a rapidly changing market.
- Trellis Integration: Central to this platform is the Trellis AI engine, which will be integrated across Sprout's various modules, including Publishing, Listening, and Reporting, aimed at enhancing workflow efficiency and data operability.
- Customizable Workflows: The introduction of Trellis Studio allows organizations to build bespoke AI workflows tailored to their unique goals and operational needs, thereby improving the effectiveness of social intelligence applications.
- Market Trend Insights: Sprout's research indicates that 71% of marketing directors expect social data to surpass traditional market research by 2029, positioning social intelligence as a core component of enterprise strategy, which will drive organizations to rely more on real-time insights for decision-making.
See More
Software Stocks Surge on Strong Earnings and Positive Forecasts
- Earnings Boost: Atlassian's raised annual forecast led to a significant stock surge, lifting peers like Salesforce and ServiceNow, indicating strong recovery potential in the software-as-a-service (SaaS) sector.
- Twilio's Strong Performance: Twilio reported first-quarter revenue exceeding estimates and raised its forecast, with the CEO highlighting artificial intelligence as a catalyst, further boosting market confidence in software stocks.
- Market Sentiment Recovery: The rebound in the software sector after a valuation reset suggests that enterprise software is still viewed as a core structural winner, attracting investor interest despite short-term macroeconomic volatility.
- Sprout Social Volatility: Although Sprout Social's stock has dropped 37.8% year-to-date, today's rise indicates a renewed market confidence in its future performance, prompting investors to consider its long-term value.
See More
Zillow and Sprout Social's Growth Prospects Amid Economic Challenges
- Industry Dynamics: The Internet Services sector is influenced by macro factors such as inflation, interest rates, and labor markets, with high rates pressuring capital-intensive firms, leading to muted investor sentiment despite overall economic improvement.
- AI Investment Trends: Zillow and Sprout Social are heavily investing in artificial intelligence to enhance service quality and operational efficiency, with Zillow transitioning into a 'housing super-app' that integrates search, financing, and transaction support, expected to drive revenue growth.
- Earnings Expectation Changes: Zillow anticipates revenue growth of 15.1% and 13.4% for 2026 and 2027, respectively, while Sprout Social expects 7.8% and 14.6% growth in revenue and earnings for 2026, indicating resilience amid market uncertainties.
- Market Valuation Status: Despite the high valuation of the Internet Services industry, with a current P/E ratio of 23.90, slightly above the historical median, the sector's overall return of 65.6% surpasses both the tech sector and the S&P 500, highlighting potential investment opportunities.
See More
Sprout Social to Host Platform Overview Webinar
- Webinar Announcement: Sprout Social will host a Platform Overview and System of Record and Action Webinar on March 11, 2026, at 10:00 a.m. Central Time, featuring CTO Alan Boyce and Distinguished Engineer Kevin Stanton, aimed at showcasing the latest features of its social media management software to users.
- Registration and Replay: Online registration for the webinar is now open, allowing users to sign up via Sprout Social's official website, with live webcasts and replays available on the company's investor relations site, ensuring that those unable to attend live can still access the information.
- Industry Leadership: Sprout Social has been recognized as the #1 Best Software Product by G2's 2024 Best Software Award, leveraging its powerful social data analytics and comprehensive publishing and engagement functionalities to help tens of thousands of brands achieve faster business impact, thereby reinforcing its leadership position in the social media management sector.
- Information Disclosure Channels: Sprout Social routinely announces material information to investors and the marketplace through SEC filings, press releases, and webcasts, encouraging investors to follow its investor website and social media for the latest updates and important announcements.
See More
AST SpaceMobile and Sprout Social See Active Options Trading
- Surge in ASTS Options Trading: AST SpaceMobile Inc experienced options trading volume of 102,871 contracts, representing approximately 10.3 million shares, which is about 73.7% of its average daily trading volume over the past month, indicating strong market interest in its future performance.
- High Demand for Put Options: Within ASTS, the $80 strike put option expiring on March 20, 2026, saw 13,363 contracts traded, representing approximately 1.3 million shares, suggesting a significant increase in investor expectations for a potential decline in stock price.
- SPT Options Trading Activity: Sprout Social Inc recorded options trading volume of 13,895 contracts, equivalent to about 1.4 million shares, which is approximately 68.8% of its average daily trading volume over the past month, reflecting heightened market attention to its stock price fluctuations.
- SPT Put Options Trading Details: For SPT, the $5 strike put option expiring on April 17, 2026, had a trading volume of 13,805 contracts, involving around 1.4 million shares, indicating a cautious outlook from investors regarding its future stock price.
See More
Flutter Entertainment Reports Disappointing Q4 Results, Shares Plunge
- Disappointing Financial Results: Flutter Entertainment reported Q4 revenue of $4.74 billion, a 25% year-over-year increase, yet it fell short of the market expectation of $4.97 billion, indicating challenges in revenue growth that could impact investor confidence moving forward.
- Earnings Miss: The company posted earnings per share of $1.74, missing the consensus estimate of $1.99, reflecting pressures from rising costs and intensified market competition, which may raise concerns about future profitability among investors.
- Significant Stock Decline: In pre-market trading, Flutter's shares plummeted by 14.8% to $104.84, indicating a strong market reaction to the disappointing earnings report, which could adversely affect the company's short-term market performance.
- Uncertain Future Guidance: Flutter issued weak FY26 revenue guidance in its report, potentially diminishing market confidence in the company's growth prospects and exacerbating stock volatility risks.
See More
