Sportradar Partners with NBC Sports for Enhanced NBA Viewing Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy SRAD?
Source: Newsfilter
- Multi-Year Agreement: Sportradar AG has entered into a multi-year agreement with NBC Sports Regional Networks to enhance the NBA viewing experience through real-time broadcast solutions, covering hundreds of NBA telecasts during the 2025-26 and 2026-27 seasons, significantly boosting audience engagement across multiple regional markets.
- GameFrame Technology: At the heart of the partnership is the GameFrame technology, which utilizes AI to transform live NBA player-tracking data into on-air graphics, animated replays, and customized digital assets, thereby enhancing in-game analysis and storytelling, allowing commentators to better explain the dynamics of the game.
- Data-Driven Coverage: By integrating Sportradar's data-driven tools, NBC Sports can add insights directly into live broadcasts, creating visually stunning narratives that resonate with today's fans, thus further enhancing viewer engagement and satisfaction with the content.
- Long-Term Partnership: This agreement not only solidifies Sportradar's long-standing relationship with NBC but also demonstrates the company's ongoing expansion in supporting NBC's live sports coverage, reflecting its strategic positioning at the intersection of sports, media, and betting industries.
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Analyst Views on SRAD
Wall Street analysts forecast SRAD stock price to rise
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 17.190
Low
26.00
Averages
32.17
High
37.00
Current: 17.190
Low
26.00
Averages
32.17
High
37.00
About SRAD
Sportradar Group AG is a Switzeland-based technology platform provider. The Company offers platform which enables engagement in sports, and the number one provider of business-to-business (B2B) solutions to the global sports betting industry. It offers integrated sports data and technology platforms whixh simplify its customers’ operations, drive efficiencies and improve fan experiences. The Company’s software solutions address the sports betting value chain from traffic generation and advertising technology, to the collection, processing and extrapolation of data and odds, to visualization solutions, risk management and platform services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Ashford Capital Management Acquires Stake in Sportradar Group AG
- New Investment Position: Ashford Capital Management disclosed a new stake in Sportradar Group AG by acquiring 530,280 shares worth $12.60 million as per a February 13, 2026 SEC filing, indicating initial interest in the company.
- Asset Allocation Insight: The newly acquired shares represent 1.4% of Ashford's total 13F assets under management as of December 31, 2025, suggesting a relatively cautious approach towards Sportradar within its broader investment strategy.
- Company Financial Performance: Despite a 25.7% decline in share price over the past year, Sportradar reported a 14% year-over-year revenue increase to €292 million in Q3, with adjusted EBITDA rising 29% to €85 million, reflecting ongoing profitability improvements.
- Strategic Acquisitions and Buybacks: Sportradar expanded its share repurchase authorization to $300 million and completed the acquisition of IMG ARENA, initiatives aimed at enhancing margins and free cash flow, demonstrating robust operational strength amid market volatility.
See More
2025 Global Match-Fixing Activity Analysis
- Decrease in Suspicious Matches: In 2025, Sportradar monitored over 1 million events, identifying 1,116 suspicious matches, which is a 1% decrease from 2024, demonstrating the effectiveness of global monitoring and enforcement measures.
- Regional Trends: Europe saw a reduction of 66 suspicious matches, while South America reported 64 fewer, indicating significant progress in combating match-fixing in these regions.
- AI Technology Implementation: The AI-powered Universal Fraud Detection System (UFDS AI) led to a 56% year-on-year increase in suspicious matches flagged through AI analysis, highlighting the critical role of technology in identifying manipulation techniques.
- Expansion of Education and Enforcement: Sportradar supported 125 sporting sanctions in 2025, bringing the total to over 1,000, while its Integrity Education initiatives reached over 34,000 participants, a 25% increase from 2024, further strengthening the protection of sports integrity.
See More
Sportradar Partners with NBC Sports for Enhanced NBA Viewing Experience
- Multi-Year Agreement: Sportradar AG has entered into a multi-year agreement with NBC Sports Regional Networks to enhance the NBA viewing experience through real-time broadcast solutions, covering hundreds of NBA telecasts during the 2025-26 and 2026-27 seasons, significantly boosting audience engagement across multiple regional markets.
- GameFrame Technology: At the heart of the partnership is the GameFrame technology, which utilizes AI to transform live NBA player-tracking data into on-air graphics, animated replays, and customized digital assets, thereby enhancing in-game analysis and storytelling, allowing commentators to better explain the dynamics of the game.
- Data-Driven Coverage: By integrating Sportradar's data-driven tools, NBC Sports can add insights directly into live broadcasts, creating visually stunning narratives that resonate with today's fans, thus further enhancing viewer engagement and satisfaction with the content.
- Long-Term Partnership: This agreement not only solidifies Sportradar's long-standing relationship with NBC but also demonstrates the company's ongoing expansion in supporting NBC's live sports coverage, reflecting its strategic positioning at the intersection of sports, media, and betting industries.
See More
Betfred Expands Partnership with Sportradar for Retail Technology Upgrade
- Partnership Expansion: Betfred has extended its longstanding agreement with Sportradar, which will upgrade the technology platform for Betfred's 1,300 retail outlets nationwide, ensuring a sustainable and engaging betting offering on the UK high street, further solidifying their decade-long partnership.
- Technological Upgrade Benefits: The new retail platform technology enables Betfred to handle intense data loads and scale betting capabilities in real-time, ensuring that bettors can engage and place wagers regardless of an event's popularity, thereby enhancing user experience and market competitiveness.
- Commitment to Continuous Improvement: Under the agreement, Sportradar will oversee ongoing enhancements to the Betfred retail platform to ensure operational excellence and compliance with local regulations, thereby strengthening Betfred's capabilities in compliance and technological innovation.
- Future Development Assurance: Betfred executives stated that this agreement reaffirms their joint commitment to developing new products and features, securing the future growth of their retail business and maintaining a long-term partnership with Sportradar's technology team.
See More
Wilson Asset Management Exits Sportradar Group AG Completely
- Shareholding Change: Wilson Asset Management completely divested its 322,342 shares in Sportradar Group AG during Q4 2022 for approximately $8.67 million, indicating a potential loss of confidence that could affect market sentiment towards Sportradar.
- Financial Performance: Sportradar reported a 14% year-over-year revenue increase to €292 million in Q3, with adjusted EBITDA rising 29% to €85 million; however, its stock price has declined by 12.2% over the past year, reflecting concerns about future growth.
- Management Outlook: The management raised its 2025 revenue outlook to at least €1.29 billion and authorized a $300 million share repurchase, signaling confidence in future profitability, yet Wilson's exit may indicate caution regarding short-term market fluctuations.
- Portfolio Adjustment: Wilson's remaining top holdings are focused on highly profitable firms like Alphabet and Intuit, suggesting that the exit from Sportradar was a strategic move to optimize its portfolio and reduce exposure to sentiment and regulatory changes in the sports betting sector.
See More
Analysts Adjust Ratings on Kratos and Others, Target Price $99
- Kratos Coverage Initiated: Piper Sandler analyst Clarke Jeffries initiated coverage on Kratos Defense & Security Solutions Inc (NASDAQ:KTOS) with a Neutral rating and a price target of $99, reflecting a cautious market outlook given its current share price of $120.59.
- Bentley Systems Rating: BMO Capital analyst Daniel Jester initiated coverage on Bentley Systems Inc (NASDAQ:BSY) with an Outperform rating and a price target of $48, indicating optimism about its growth potential as shares currently trade at $38.10.
- Sportradar Rating Change: Stifel analyst Jeffrey Stantial initiated coverage on Sportradar Group AG (NASDAQ:SRAD) with a Buy rating and a price target of $28, with shares currently priced at $18.25, reflecting confidence in its market performance.
- Palantir Coverage Initiated: Phillip Securities analyst Paul Chew initiated coverage on Palantir Technologies Inc (NASDAQ:PLTR) with a Buy rating and a price target of $208, while shares are currently at $165.33, demonstrating strong confidence in its future growth prospects.
See More
Ashford Capital Management Acquires Stake in Sportradar Group AG
- New Investment Position: Ashford Capital Management disclosed a new stake in Sportradar Group AG by acquiring 530,280 shares worth $12.60 million as per a February 13, 2026 SEC filing, indicating initial interest in the company.
- Asset Allocation Insight: The newly acquired shares represent 1.4% of Ashford's total 13F assets under management as of December 31, 2025, suggesting a relatively cautious approach towards Sportradar within its broader investment strategy.
- Company Financial Performance: Despite a 25.7% decline in share price over the past year, Sportradar reported a 14% year-over-year revenue increase to €292 million in Q3, with adjusted EBITDA rising 29% to €85 million, reflecting ongoing profitability improvements.
- Strategic Acquisitions and Buybacks: Sportradar expanded its share repurchase authorization to $300 million and completed the acquisition of IMG ARENA, initiatives aimed at enhancing margins and free cash flow, demonstrating robust operational strength amid market volatility.
See More
2025 Global Match-Fixing Activity Analysis
- Decrease in Suspicious Matches: In 2025, Sportradar monitored over 1 million events, identifying 1,116 suspicious matches, which is a 1% decrease from 2024, demonstrating the effectiveness of global monitoring and enforcement measures.
- Regional Trends: Europe saw a reduction of 66 suspicious matches, while South America reported 64 fewer, indicating significant progress in combating match-fixing in these regions.
- AI Technology Implementation: The AI-powered Universal Fraud Detection System (UFDS AI) led to a 56% year-on-year increase in suspicious matches flagged through AI analysis, highlighting the critical role of technology in identifying manipulation techniques.
- Expansion of Education and Enforcement: Sportradar supported 125 sporting sanctions in 2025, bringing the total to over 1,000, while its Integrity Education initiatives reached over 34,000 participants, a 25% increase from 2024, further strengthening the protection of sports integrity.
See More
Sportradar Partners with NBC Sports for Enhanced NBA Viewing Experience
- Multi-Year Agreement: Sportradar AG has entered into a multi-year agreement with NBC Sports Regional Networks to enhance the NBA viewing experience through real-time broadcast solutions, covering hundreds of NBA telecasts during the 2025-26 and 2026-27 seasons, significantly boosting audience engagement across multiple regional markets.
- GameFrame Technology: At the heart of the partnership is the GameFrame technology, which utilizes AI to transform live NBA player-tracking data into on-air graphics, animated replays, and customized digital assets, thereby enhancing in-game analysis and storytelling, allowing commentators to better explain the dynamics of the game.
- Data-Driven Coverage: By integrating Sportradar's data-driven tools, NBC Sports can add insights directly into live broadcasts, creating visually stunning narratives that resonate with today's fans, thus further enhancing viewer engagement and satisfaction with the content.
- Long-Term Partnership: This agreement not only solidifies Sportradar's long-standing relationship with NBC but also demonstrates the company's ongoing expansion in supporting NBC's live sports coverage, reflecting its strategic positioning at the intersection of sports, media, and betting industries.
See More
Betfred Expands Partnership with Sportradar for Retail Technology Upgrade
- Partnership Expansion: Betfred has extended its longstanding agreement with Sportradar, which will upgrade the technology platform for Betfred's 1,300 retail outlets nationwide, ensuring a sustainable and engaging betting offering on the UK high street, further solidifying their decade-long partnership.
- Technological Upgrade Benefits: The new retail platform technology enables Betfred to handle intense data loads and scale betting capabilities in real-time, ensuring that bettors can engage and place wagers regardless of an event's popularity, thereby enhancing user experience and market competitiveness.
- Commitment to Continuous Improvement: Under the agreement, Sportradar will oversee ongoing enhancements to the Betfred retail platform to ensure operational excellence and compliance with local regulations, thereby strengthening Betfred's capabilities in compliance and technological innovation.
- Future Development Assurance: Betfred executives stated that this agreement reaffirms their joint commitment to developing new products and features, securing the future growth of their retail business and maintaining a long-term partnership with Sportradar's technology team.
See More
Wilson Asset Management Exits Sportradar Group AG Completely
- Shareholding Change: Wilson Asset Management completely divested its 322,342 shares in Sportradar Group AG during Q4 2022 for approximately $8.67 million, indicating a potential loss of confidence that could affect market sentiment towards Sportradar.
- Financial Performance: Sportradar reported a 14% year-over-year revenue increase to €292 million in Q3, with adjusted EBITDA rising 29% to €85 million; however, its stock price has declined by 12.2% over the past year, reflecting concerns about future growth.
- Management Outlook: The management raised its 2025 revenue outlook to at least €1.29 billion and authorized a $300 million share repurchase, signaling confidence in future profitability, yet Wilson's exit may indicate caution regarding short-term market fluctuations.
- Portfolio Adjustment: Wilson's remaining top holdings are focused on highly profitable firms like Alphabet and Intuit, suggesting that the exit from Sportradar was a strategic move to optimize its portfolio and reduce exposure to sentiment and regulatory changes in the sports betting sector.
See More
Analysts Adjust Ratings on Kratos and Others, Target Price $99
- Kratos Coverage Initiated: Piper Sandler analyst Clarke Jeffries initiated coverage on Kratos Defense & Security Solutions Inc (NASDAQ:KTOS) with a Neutral rating and a price target of $99, reflecting a cautious market outlook given its current share price of $120.59.
- Bentley Systems Rating: BMO Capital analyst Daniel Jester initiated coverage on Bentley Systems Inc (NASDAQ:BSY) with an Outperform rating and a price target of $48, indicating optimism about its growth potential as shares currently trade at $38.10.
- Sportradar Rating Change: Stifel analyst Jeffrey Stantial initiated coverage on Sportradar Group AG (NASDAQ:SRAD) with a Buy rating and a price target of $28, with shares currently priced at $18.25, reflecting confidence in its market performance.
- Palantir Coverage Initiated: Phillip Securities analyst Paul Chew initiated coverage on Palantir Technologies Inc (NASDAQ:PLTR) with a Buy rating and a price target of $208, while shares are currently at $165.33, demonstrating strong confidence in its future growth prospects.
See More
