SHF Holdings Appoints Two Key Executives to Leadership Team
SHF Holdings announced the addition of two key executives to its leadership team. Stephen La Rosa joins Safe Harbor as Senior Vice President, Lending Strategy and Partner Development and Cassandra Douglas as Senior Manager Client Experience and Onboarding. As Senior Vice President of Lending Strategy and Partner Development, Stephen La Rosa is leading the expansion of the company's lending platform, providing solutions designed to meet the evolving capital needs of clients. With more than 20 years of banking experience across large and smaller financial institutions, his strengths include small business lending, relationship management, business development, portfolio management, credit analysis and risk management. In her role, Douglass will support client onboarding, relationship development and the delivery of compliant cannabis banking solutions. Prior to joining Safe Harbor, Ms. Douglass served as Vice President and Regional Manager at Herring Bank.
Get Free Real-Time Notifications for Any Stock
Analyst Views on SHFS
About SHFS
About the author

Safe Harbor Expands Payment Solutions Portfolio
- Payment Solutions Expansion: Safe Harbor enhances its payment solutions portfolio through partnerships with Lüt and GreenCard, introducing ACH debit, cashless ATM, and closed-loop payment systems, thereby improving customer payment flexibility and reliability in the cannabis sector.
- Closed-Loop Payment Innovation: Lüt's closed-loop payment system ensures continuous fund flow, particularly during high-traffic periods, helping operators avoid processing downtime while enhancing customer shopping experience and loyalty.
- Integrated Payment Infrastructure: Greencard delivers end-to-end payment infrastructure for vertically integrated cannabis operations, unifying retail, delivery, and e-commerce transactions, significantly improving fund settlement efficiency and enabling faster cash turnover for operators.
- Risk Management Support: Safe Harbor's payment solutions enhance client flexibility and continuity by offering multiple independent payment options, ensuring cannabis businesses are no longer reliant on a single payment channel amidst systemic challenges.

Safe Harbor Expands Leadership Team to Enhance Cannabis Financial Services
- Executive Additions: Safe Harbor has appointed Stephen La Rosa as Senior Vice President of Lending Strategy and Cassandra Douglass as Senior Manager of Client Experience, aimed at enhancing the company's financial service capabilities in the cannabis sector.
- Strategic Investment: The addition of these executives represents a proactive investment by Safe Harbor to meet the full financial lifecycle needs of cannabis operators, reinforcing the company's long-standing commitment to compliance, transparency, and innovation.
- Market Positioning: La Rosa stated that Safe Harbor aims to redefine how cannabis operators access capital by expanding beyond traditional banking channels through private equity and institutional partnerships, adapting to rapidly changing market demands.
- Compliance and Client Relations: Douglass will leverage her extensive experience in compliance and client relationship management to enhance the efficiency of client onboarding and compliance processes, addressing increasingly complex client needs.









