SharkNinja Launches First Fully Automatic Espresso Machine Starting at $899.99
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
SharkNinja announced the Ninja AutoBarista the brand's first fully automatic espresso machine that brews true espresso, drip coffee, cold brew and cafe-quality microfoam at the touch of a button.T he Ninja AutoBarista is available starting May 27 from $899.99-$999.99 at SharkNinja.com, bringing the full cafe experience home, without the training or trade-offs.
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Analyst Views on SN
Wall Street analysts forecast SN stock price to rise
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 119.480
Low
110.00
Averages
142.13
High
175.00
Current: 119.480
Low
110.00
Averages
142.13
High
175.00
About SN
SharkNinja, Inc. is a global product design and technology company, which offers lifestyle solutions to consumers around the world. Its diverse product portfolio spans over 36 household sub-categories, across cleaning, cooking, food preparation, and others, which include home environment and beauty. Its brands include Shark and Ninja. The Shark brand offerings cover handheld and robotic vacuums, as well as other floorcare products, including steam mops, wet/dry cleaning floor products and carpet extraction, beauty appliance and home environmental products. Ninja brand offers small kitchen appliances in the United States and its diversified product offering spans across consumers’ kitchens, both indoors and outdoors, with leading products in air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters, and others. Its products are sold at key retailers, online and offline, and through distributors around the world.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Diverse Beverage Options: This machine offers 13 drink presets, including hot lattes, iced lattes, and cold brew, allowing users to enjoy café-quality beverages at the touch of a button, significantly enhancing the convenience and enjoyment of home coffee making.
- Personalized User Settings: The Ninja AutoBarista™ enables users to store personal preferences for coffee strength, size, and temperature, ensuring that every cup is tailored to individual tastes, thereby improving user experience and satisfaction.
- Market Competitive Advantage: Priced between $899.99 and $999.99, this product combines high technology with convenience, expected to attract a large number of coffee enthusiasts and further solidify Ninja's leadership position in the coffee machine market.
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- Fully Automatic Coffee Experience: The Ninja AutoBarista™ is the brand's first fully automatic coffee machine that utilizes Grind iQ™ technology to monitor and adjust grind size and brewing pressure in real-time, ensuring consistent flavor in every cup and meeting consumer demand for high-quality coffee.
- Diverse Beverage Options: This machine offers 13 drink presets, including hot lattes, iced lattes, and cold brew, allowing users to enjoy café-quality beverages at the touch of a button, significantly enhancing the convenience and enjoyment of home coffee making.
- Personalized User Settings: The Ninja AutoBarista™ enables users to store personal preferences for coffee strength, size, and temperature, ensuring that every cup is tailored to individual tastes, thereby improving user experience and satisfaction.
- Market Competitive Advantage: Priced between $899.99 and $999.99, this product combines high technology with convenience, expected to attract a large number of coffee enthusiasts and further solidify Ninja's leadership position in the coffee machine market.
See More
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- Product Launch: Ninja has introduced the SLUSHi® Twist, a dual-vessel frozen drink machine that operates two 48-oz containers simultaneously, catering to diverse guest preferences and enhancing the overall hosting experience by eliminating the need for compromise.
- Technological Edge: The machine features Dual SlushAssist™ Technology, which independently senses ingredients and sets optimal conditions with a single button press, allowing for the creation of over 10 drinks per batch, thus significantly increasing efficiency and variety to meet consumer demand for personalized beverages.
- Marketing Strategy: Partnering with Snooki and JWoww to launch a limited-edition SLUSHi Sundays kit that includes exclusive recipes, aimed at leveraging social media to attract younger consumers, thereby enhancing brand visibility and driving sales growth.
- Summer Promotion: The first 100 customers purchasing the SLUSHi Twist online will receive the SLUSHi Sundays kit for free, further incentivizing purchases while maintaining brand engagement through weekly recipe drops, keeping the product relevant and exciting throughout the summer.
See More
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- Strong Performance by Monster: Analysts at Goldman Sachs highlighted that Monster Beverage's robust April sales indicate ongoing momentum, with analyst Bonnie Herzog raising the price target from $95 to $97, anticipating continued double-digit growth in a challenging environment.
- Positive Outlook for MP Materials: Following a strong earnings report, MP Materials is seen as nearing an important inflection point, with analyst Brian Lee increasing the price target from $71 to $80, expecting the company to continue executing its growth strategy, with shares up about 21% this year.
- SharkNinja's International Growth: SharkNinja's quarterly performance reinforces the durability of its diversified growth model, with analyst Brooke Roach noting strong international momentum supporting a stronger growth outlook, although shares have only risen 3% over the past 12 months and underperformed year-to-date.
- Nvidia's Potential Re-rating: Despite trading at a meaningful discount relative to history, analysts believe Nvidia's stock could re-rate if profitability metrics improve and AI adoption broadens, supporting sustained spending growth in the sector.
See More
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- Index Inclusion Impact: SharkNinja (SN) will be added to the S&P MidCap 400 index before the market opens on May 18, which is expected to broaden its institutional investor base and increase passive fund ownership, thereby enhancing trading liquidity.
- Expected Fund Inflows: Jefferies analyst Randal Konik noted that the addition is projected to generate approximately $889 million in net dollar flows, equating to 549% of average daily volume, indicating significant buying pressure as passive funds execute trades around the effective date.
- Stock Price Reaction: SharkNinja (SN) shares rose 5.4% in early afternoon trading to $108.47, approaching its 52-week high of $133.99, reflecting a positive market response to its index inclusion.
- Investment Rating: The Seeking Alpha Quant Rating for SharkNinja (SN) is signaling a “Buy,” suggesting that the market remains optimistic about its future performance, particularly as it continues to gain market share despite macroeconomic weaknesses.
See More
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- Jobless Claims Data: The initial jobless claims expected to be released at 8:30 AM on Thursday are projected at 205,000, down from 200,000 last week, indicating labor market resilience that could positively impact market sentiment.
- Retail Sales Expectations: April retail sales data is anticipated to show a 0.5% increase, with 68% of prediction market participants believing the growth will exceed 0.4%, suggesting sustained consumer spending that could further drive economic recovery.
- Applied Materials Stock Performance: Semiconductor services company Applied Materials has seen its stock rise 23% over the past three months, hitting a new high on Monday, reflecting optimistic market expectations for its future growth and potentially attracting more investor interest.
- UK Bond Market Dynamics: The British 10-year gilt yield has solidly surpassed 5%, the highest level since 2008, reflecting market concerns about the UK economic outlook, which may lead investors to reassess their risk asset allocations.
See More
S&P MidCap and SmallCap Index Changes Announced
- MidCap Addition: On May 18, 2026, SharkNinja (SN) will be added to the S&P MidCap 400 Index, indicating a significant recognition in the consumer discretionary sector, which is expected to attract more investor interest.
- MidCap Deletion: On the same day, Flowers Foods (FLO) will be removed from the S&P MidCap 400 Index, reflecting its underperformance in the market, which may put downward pressure on its stock price.
- SmallCap Addition: Also on May 18, 2026, Flowers Foods (FLO) will be added to the S&P SmallCap 600 Index, showcasing its repositioning in the consumer staples sector, potentially providing new growth opportunities for the company.
- SmallCap Deletion: Concurrently, CSG Systems Intl (CSGS) will be removed from the S&P SmallCap 600 Index, indicating a decline in its competitiveness within the industrial sector, which may affect market confidence in the company.
See More
