SeaWorld's 2026 Music Series Features Over 30 Performances
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Source: PRnewswire
- Expanded Music Series: SeaWorld launches a nationwide music series in 2026, coinciding with the Seven Seas Food Festival, which is expected to attract large crowds and enhance overall park experience and revenue.
- Diverse Lineup: Featuring renowned artists like Flo Rida and Boyz II Men, the series spans six decades of music, significantly boosting SeaWorld's appeal in the family entertainment market.
- Annual Pass Benefits: Annual pass holders can enjoy access to multiple concerts throughout the spring and summer, increasing customer engagement and loyalty while providing a steady revenue stream for the park.
- Multiple Performance Schedule: SeaWorld Orlando's music series will run from late January to mid-May, marking the park's largest concert season to date, further solidifying its position in the theme park industry.
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Analyst Views on PRKS
Wall Street analysts forecast PRKS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRKS is 44.01 USD with a low forecast of 28.00 USD and a high forecast of 62.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
3 Buy
5 Hold
1 Sell
Hold
Current: 37.410
Low
28.00
Averages
44.01
High
62.00
Current: 37.410
Low
28.00
Averages
44.01
High
62.00
About PRKS
United Parks & Resorts Inc. is a theme park and entertainment company. The Company owns or licenses a portfolio of recognized brands, including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island and Sesame Place. It has developed a portfolio of approximately 13 differentiated theme parks that are grouped in markets across the United States and Abu Dhabi. Many of its theme parks showcase the Company’s zoological collection and feature a diverse array of both thrill and family-friendly rides, educational presentations, shows and/or other attractions with demographic appeal. SeaWorld owns and operates sea theme parks, including SeaWorld San Diego, SeaWorld Orlando, SeaWorld Abu Dhabi and SeaWorld San Antonio. It owns and operates Busch Gardens theme parks, including Busch Gardens Tampa Bay and Busch Gardens Williamsburg. SeaWorld Theme Parks owns and operates the separately gated Aquatica-branded theme parks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Busch Gardens Unveils Record-Breaking 2026 Music Festival Lineup
- Innovative Festival Lineup: Busch Gardens is set to launch its strongest music festival lineup in history for 2026, featuring over 25 full-length performances from artists like Flo Rida and Taking Back Sunday, which is expected to significantly boost park attendance and revenue.
- Flexible Admission Options: Concerts are included with all forms of park admission, and Annual Passes or Memberships offer guests flexible access, likely increasing visitor return rates and spending potential.
- Culinary and Musical Fusion: The integration of concerts with the Food, Wine & Garden Festival in Tampa Bay and the Food & Wine Festival in Williamsburg enhances the overall visitor experience, which is expected to attract more family visitors.
- Annual Pass Benefits: Busch Gardens' Annual Pass starts at $13.75 per month, providing unlimited access and seasonal event participation, which is anticipated to draw more guests for long-term visits and enhance customer loyalty.
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Busch Gardens Unveils Record-Breaking 2026 Concert Series
- Expanded Music Series: In 2026, Busch Gardens will launch its largest-ever dual-park live music series featuring over 25 full-length performances, attracting diverse music fans and enhancing the parks' appeal.
- Diverse Artist Lineup: The lineup includes renowned artists like Flo Rida and Taking Back Sunday, spanning genres such as pop, hip-hop, rock, and country, which is expected to draw more visitors and boost ticket sales.
- Annual Pass Benefits: Busch Gardens' Annual Pass and Membership programs start at $13.75 per month, offering unlimited park access and seasonal event participation, enhancing visitor flexibility and fostering long-term customer relationships.
- Festival Integration: The 2026 concert series is integrated with the Food, Wine & Garden Festival in Tampa Bay, further enriching the visitor experience and expected to drive increased foot traffic during the spring and summer seasons, strengthening the parks' market competitiveness.
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