Schick Launches Skin-First Shaving Strategy with New Campaign
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy EPC?
Source: PRnewswire
- Brand Strategy Shift: Schick launches its skin-first campaign “Do Right By Your Skin,” emphasizing that shaving is not just about hair removal but also the first step in skincare, aiming to improve consumer satisfaction, particularly addressing the dissatisfaction of over 50% of U.S. consumers with their current razors.
- Product Innovation: The new product line includes Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition, featuring skin-loving ingredients like aloe, hyaluronic acid, and pro-vitamin B5, designed to provide a comfortable shave while keeping skin moisturized and reducing irritation and cuts, enhancing the brand's competitiveness in the skincare market.
- Celebrity Endorsement Impact: Partnering with renowned singer Nick Jonas, the campaign leverages his influence to elevate the brand image, promoting shaving as a form of self-care and aiming to shift consumer perceptions of shaving from a chore to a beneficial routine.
- Market Positioning Redefinition: Collaborating with BBH USA, Schick redefines its brand image by adopting skincare brand marketing strategies, showcasing how its products care for the skin during shaving, thereby enhancing consumer loyalty and market share.
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Analyst Views on EPC
Wall Street analysts forecast EPC stock price to rise
5 Analyst Rating
3 Buy
2 Hold
0 Sell
Moderate Buy
Current: 21.560
Low
19.00
Averages
23.60
High
32.00
Current: 21.560
Low
19.00
Averages
23.60
High
32.00
About EPC
Edgewell Personal Care Company is a manufacturer and marketer of personal care products. With operations in approximately 20 countries, its products are widely available in more than 50 countries. The Company has three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment consists of products sold under the Schick, Wilkinson Sword, Edge, Skintimate, Billie, Shave Guard and its custom brands group, as well as non-branded products. The Company’s Wet Shave products include razor handles and refillable blades, disposable shave products, and shaving gels and creams. The Sun and Skin Care segment products are sold under the Banana Boat, Hawaiian Tropic, Bulldog, Jack Black, Cremo and Wet Ones brand names. Feminine Care markets products under the Playtex, Stayfree, Carefree and o.b. brands. It offers tampons under the Playtex Gentle Glide 360, Playtex Sport, Playtex and o.b. brands. It also markets pads and liners under the Stayfree and Carefree brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Edgewell Exceeds Q2 Expectations with Strong Sales and EPS
- Sales Performance Growth: Edgewell reported net sales of $519.5 million for Q2 2026, reflecting a 0.6% increase, bolstered by a favorable currency impact of $15.5 million, indicating the company's resilience and growth potential in international markets.
- Adjusted EPS: The adjusted earnings per share stood at $0.60, down from $0.69 in the prior year, yet it underscores the company's ongoing efforts to optimize its product portfolio and enhance operational efficiency, boosting confidence in future profitability.
- Gross Margin Decline: Gross profit was $216.9 million with a gross margin of 41.8%, a decrease of 410 basis points year-over-year, primarily driven by core inflation and tariffs, highlighting challenges in cost control that necessitate further efficiency improvements to restore profitability.
- Capital Allocation Strategy: The Board declared a quarterly cash dividend of $0.15 per share and repurchased approximately 700,000 shares at a total cost of $15.8 million during Q2, demonstrating the company's commitment to shareholder returns while actively managing its capital structure to support future growth.
See More
Schick Launches Skin-First Shaving Strategy with New Campaign
- Brand Strategy Shift: Schick launches its skin-first campaign “Do Right By Your Skin,” emphasizing that shaving is not just about hair removal but also the first step in skincare, aiming to improve consumer satisfaction, particularly addressing the dissatisfaction of over 50% of U.S. consumers with their current razors.
- Product Innovation: The new product line includes Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition, featuring skin-loving ingredients like aloe, hyaluronic acid, and pro-vitamin B5, designed to provide a comfortable shave while keeping skin moisturized and reducing irritation and cuts, enhancing the brand's competitiveness in the skincare market.
- Celebrity Endorsement Impact: Partnering with renowned singer Nick Jonas, the campaign leverages his influence to elevate the brand image, promoting shaving as a form of self-care and aiming to shift consumer perceptions of shaving from a chore to a beneficial routine.
- Market Positioning Redefinition: Collaborating with BBH USA, Schick redefines its brand image by adopting skincare brand marketing strategies, showcasing how its products care for the skin during shaving, thereby enhancing consumer loyalty and market share.
See More
Schick Launches Skin-First Shaving Campaign with Nick Jonas
- Brand Philosophy Shift: Schick launches the 'Do Right By Your Skin' campaign, emphasizing that shaving is not just about hair removal but the first step in skincare, aiming to enhance consumer satisfaction, especially as over half of U.S. consumers express dissatisfaction with their current razors.
- Product Innovation: The new razor lineup, including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition, incorporates skin-loving ingredients like aloe, hyaluronic acid, and pro-vitamin B5, designed to provide a comfortable shave while reducing dryness and irritation, thereby enhancing the brand's competitiveness in the skincare sector.
- Celebrity Endorsement Impact: Partnering with renowned singer Nick Jonas aims to redefine shaving as a form of self-care through his influence, leveraging his image to boost brand awareness and attract younger consumers to the connection between skincare and shaving.
- Market Positioning Redefinition: Schick collaborates with BBH USA to adopt skincare brand promotion strategies, reshaping its brand image and emphasizing its long-standing commitment to skincare, with the goal of increasing market share and enhancing consumer loyalty through this new strategic approach.
See More
Edgewell Celebrates Five Years of Partnership with Arbor Day Foundation
- Tree Planting Achievement: Edgewell's partnership with the Arbor Day Foundation has funded the planting of over 100,000 trees, expected to restore more than 140 acres of forest, significantly improving ecosystem health and biodiversity.
- Ecological Impact: These reforestation efforts not only provide habitats for over 50 species of hummingbirds but also enhance watershed health and improve air quality, showcasing the company's critical role in addressing climate change.
- Sustainability Strategy: Edgewell's Sustainable Care strategy is exemplified through its collaboration with the Arbor Day Foundation, demonstrating how businesses can actively support biodiversity and community development while promoting a sustainable future.
- Global Footprint: As a consumer products company operating in over 50 markets worldwide, Edgewell strengthens its brand image through these environmental initiatives, enhancing its corporate social responsibility on a global scale.
See More
Edgewell to Report Q2 2026 Financial Results on May 6
- Earnings Release Schedule: Edgewell Personal Care Company will report its Q2 fiscal year 2026 financial results before market opens on May 6, 2026, which may influence investor confidence.
- Investor Conference Call: The company will host an investor conference call at 8:00 a.m. Eastern Time on the same day, led by CEO Rod Little and CFO Francesca Weissman, aimed at providing deeper insights into the financial results and enhancing transparency.
- Webcast Access: Interested parties can access the live webcast of the conference call via Edgewell's website under the 'Investors' and 'News and Events' tabs, improving information accessibility for stakeholders.
- Company Background: Edgewell is a leading pure-play consumer products company with a diversified portfolio including shaving, skincare, and moist wipes, operating in over 50 markets globally with approximately 6,200 employees, showcasing strong market competitiveness.
See More
Three Profitable Companies with High Risks
- Calavo Growers Decline: Calavo Growers (CVGW) has seen a 16.3% annual sales drop over the past three years, with projections indicating a further 16.1% decline in the next 12 months, reflecting adverse consumer trends and a low gross margin of 10.4%, which limits future growth potential.
- Edgewell Personal Care Financial Strain: Edgewell Personal Care (EPC) has underperformed with organic revenue disappointing over the past two years, and a net debt-to-EBITDA ratio of 6x indicates over-leverage, increasing the risk of shareholder dilution; its current stock price of $20.98 implies a forward P/E of 9.9.
- Crown Holdings Growth Challenges: Crown Holdings (CCK) has only achieved a 1.3% annual revenue increase over the last five years, significantly lagging behind peers, and is expected to face soft demand with Wall Street estimating only 4% growth in the next 12 months, while its gross margin of 21.1% is below competitors, restricting investment in marketing and R&D.
- Investment Risk Advisory: While all three companies are profitable, issues such as declining sales, high debt levels, and sluggish growth suggest that investors should exercise caution and reconsider including them in their portfolios.
See More
Edgewell Exceeds Q2 Expectations with Strong Sales and EPS
- Sales Performance Growth: Edgewell reported net sales of $519.5 million for Q2 2026, reflecting a 0.6% increase, bolstered by a favorable currency impact of $15.5 million, indicating the company's resilience and growth potential in international markets.
- Adjusted EPS: The adjusted earnings per share stood at $0.60, down from $0.69 in the prior year, yet it underscores the company's ongoing efforts to optimize its product portfolio and enhance operational efficiency, boosting confidence in future profitability.
- Gross Margin Decline: Gross profit was $216.9 million with a gross margin of 41.8%, a decrease of 410 basis points year-over-year, primarily driven by core inflation and tariffs, highlighting challenges in cost control that necessitate further efficiency improvements to restore profitability.
- Capital Allocation Strategy: The Board declared a quarterly cash dividend of $0.15 per share and repurchased approximately 700,000 shares at a total cost of $15.8 million during Q2, demonstrating the company's commitment to shareholder returns while actively managing its capital structure to support future growth.
See More
Schick Launches Skin-First Shaving Strategy with New Campaign
- Brand Strategy Shift: Schick launches its skin-first campaign “Do Right By Your Skin,” emphasizing that shaving is not just about hair removal but also the first step in skincare, aiming to improve consumer satisfaction, particularly addressing the dissatisfaction of over 50% of U.S. consumers with their current razors.
- Product Innovation: The new product line includes Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition, featuring skin-loving ingredients like aloe, hyaluronic acid, and pro-vitamin B5, designed to provide a comfortable shave while keeping skin moisturized and reducing irritation and cuts, enhancing the brand's competitiveness in the skincare market.
- Celebrity Endorsement Impact: Partnering with renowned singer Nick Jonas, the campaign leverages his influence to elevate the brand image, promoting shaving as a form of self-care and aiming to shift consumer perceptions of shaving from a chore to a beneficial routine.
- Market Positioning Redefinition: Collaborating with BBH USA, Schick redefines its brand image by adopting skincare brand marketing strategies, showcasing how its products care for the skin during shaving, thereby enhancing consumer loyalty and market share.
See More
Schick Launches Skin-First Shaving Campaign with Nick Jonas
- Brand Philosophy Shift: Schick launches the 'Do Right By Your Skin' campaign, emphasizing that shaving is not just about hair removal but the first step in skincare, aiming to enhance consumer satisfaction, especially as over half of U.S. consumers express dissatisfaction with their current razors.
- Product Innovation: The new razor lineup, including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition, incorporates skin-loving ingredients like aloe, hyaluronic acid, and pro-vitamin B5, designed to provide a comfortable shave while reducing dryness and irritation, thereby enhancing the brand's competitiveness in the skincare sector.
- Celebrity Endorsement Impact: Partnering with renowned singer Nick Jonas aims to redefine shaving as a form of self-care through his influence, leveraging his image to boost brand awareness and attract younger consumers to the connection between skincare and shaving.
- Market Positioning Redefinition: Schick collaborates with BBH USA to adopt skincare brand promotion strategies, reshaping its brand image and emphasizing its long-standing commitment to skincare, with the goal of increasing market share and enhancing consumer loyalty through this new strategic approach.
See More
Edgewell Celebrates Five Years of Partnership with Arbor Day Foundation
- Tree Planting Achievement: Edgewell's partnership with the Arbor Day Foundation has funded the planting of over 100,000 trees, expected to restore more than 140 acres of forest, significantly improving ecosystem health and biodiversity.
- Ecological Impact: These reforestation efforts not only provide habitats for over 50 species of hummingbirds but also enhance watershed health and improve air quality, showcasing the company's critical role in addressing climate change.
- Sustainability Strategy: Edgewell's Sustainable Care strategy is exemplified through its collaboration with the Arbor Day Foundation, demonstrating how businesses can actively support biodiversity and community development while promoting a sustainable future.
- Global Footprint: As a consumer products company operating in over 50 markets worldwide, Edgewell strengthens its brand image through these environmental initiatives, enhancing its corporate social responsibility on a global scale.
See More
Edgewell to Report Q2 2026 Financial Results on May 6
- Earnings Release Schedule: Edgewell Personal Care Company will report its Q2 fiscal year 2026 financial results before market opens on May 6, 2026, which may influence investor confidence.
- Investor Conference Call: The company will host an investor conference call at 8:00 a.m. Eastern Time on the same day, led by CEO Rod Little and CFO Francesca Weissman, aimed at providing deeper insights into the financial results and enhancing transparency.
- Webcast Access: Interested parties can access the live webcast of the conference call via Edgewell's website under the 'Investors' and 'News and Events' tabs, improving information accessibility for stakeholders.
- Company Background: Edgewell is a leading pure-play consumer products company with a diversified portfolio including shaving, skincare, and moist wipes, operating in over 50 markets globally with approximately 6,200 employees, showcasing strong market competitiveness.
See More
Three Profitable Companies with High Risks
- Calavo Growers Decline: Calavo Growers (CVGW) has seen a 16.3% annual sales drop over the past three years, with projections indicating a further 16.1% decline in the next 12 months, reflecting adverse consumer trends and a low gross margin of 10.4%, which limits future growth potential.
- Edgewell Personal Care Financial Strain: Edgewell Personal Care (EPC) has underperformed with organic revenue disappointing over the past two years, and a net debt-to-EBITDA ratio of 6x indicates over-leverage, increasing the risk of shareholder dilution; its current stock price of $20.98 implies a forward P/E of 9.9.
- Crown Holdings Growth Challenges: Crown Holdings (CCK) has only achieved a 1.3% annual revenue increase over the last five years, significantly lagging behind peers, and is expected to face soft demand with Wall Street estimating only 4% growth in the next 12 months, while its gross margin of 21.1% is below competitors, restricting investment in marketing and R&D.
- Investment Risk Advisory: While all three companies are profitable, issues such as declining sales, high debt levels, and sluggish growth suggest that investors should exercise caution and reconsider including them in their portfolios.
See More
