Samsung unveils its inaugural multi-folding smartphone amid rising competition from Chinese manufacturers.
Launch of Galaxy Z TriFold: Samsung Electronics announced the release of its first multi-folding smartphone, the Galaxy Z TriFold, set to launch in South Korea on December 12, with subsequent releases in other markets, including the U.S. in early 2026.
Device Features and Specifications: The Galaxy Z TriFold features a 10-inch display, two inward-folding hinges, and can run three apps simultaneously. It includes a large battery with super-fast charging capabilities and is rated IP48 for water resistance.
Market Positioning and Strategy: Samsung aims to reinforce its technology leadership with the TriFold, which is seen as a pilot for testing durability and software performance ahead of increased competition, particularly from Apple and other Chinese brands entering the foldable market.
Competitive Landscape: The foldable smartphone market is becoming increasingly competitive, with Huawei and other Chinese brands launching similar devices, prompting Samsung to innovate and maintain its market position since it was an early player in the foldable segment.
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