Saga Communications, Inc. Reports 1st Quarter 2026 Results
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
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Analyst Views on SGA
Wall Street analysts forecast SGA stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 10.260
Low
18.00
Averages
18.00
High
18.00
Current: 10.260
Low
18.00
Averages
18.00
High
18.00
About SGA
Saga Communications, Inc. is a media company engaged in acquiring, developing, and operating broadcast properties with a focus on opportunities complimentary to its core radio business, including digital, e-commerce and non-traditional revenue initiatives. The Company owns or operates broadcast properties in about 28 markets, including 82 frequency modulation (FM) and 31 amplitude modulation (AM) radio stations, and 79 metro signals. The radio stations that it owns and/or operates employ a variety of programming formats, including Classic Hits, Country, Classic Country, Hot/Soft/Urban Adult Contemporary, Oldies, Classic Rock, Rock, and News/Talk. It operates in markets, including Asheville, Bellingham, Brattleboro, Bucyrus, Champaign, Charleston, Charlottesville, Clarksville, Columbus, Des Moines, Harrisonburg, Hilton Head Island, Jonesboro, Manchester, and Milwaukee, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Saga Communications Q1 2026 Earnings Call Insights
- Revenue Decline with Digital Growth: Saga Communications reported a net revenue decline of $1.3 million, or 5.6%, to $22.9 million in Q1 2026, despite a digital revenue increase of $900,000, or 25.2%, to $4.4 million, highlighting ongoing pressures from traditional advertising alongside initial successes in digital transformation.
- Investment and Spending Plans: The company anticipates a $1.5 million increase in marketing expenses for 2026 primarily for digital transformation, with second-quarter revenue expected to decline in high single digits while digital revenue is projected to grow by 10.2%, indicating a balance between short-term challenges and long-term investment returns.
- Political Ad Revenue Outlook: Management expects political ad revenue to reach $1.4 million in 2026, a significant increase from $650,000 in 2025, reflecting confidence in future political cycles despite the current uncertain market environment.
- Execution Speed and Customer Attrition Risks: CEO Christopher Forgy identified execution speed as a primary risk, with significant customer attrition reported, showing a loss of 419 accounts against 158 new accounts in Q1, indicating a need for enhanced customer retention and competitive positioning during the transformation process.
See More
Saga Communications Reports Q1 Earnings Results
- Earnings Report: Saga Communications reported a Q1 GAAP EPS of -$0.38, indicating challenges in profitability that may affect investor confidence moving forward.
- Revenue Decline: The company posted revenue of $22.9 million, down 5.4% year-over-year, reflecting increased market competition and reduced advertising spending negatively impacting business performance.
- Future Outlook: Saga Communications plans to implement a digital strategy investment in the second half of 2026, projecting mid-single-digit revenue growth, which demonstrates the company's confidence in future market opportunities.
- Market Environment: Amid market volatility, Saga Communications' communication services stocks offer high dividend yields, potentially attracting investors seeking stable income amidst uncertain market conditions.
See More
SAGA COMMUNICATIONS, INC. ANNOUNCES FIRST QUARTER 2026 FINANCIAL RESULTS
Company Overview: Saga Communications, Inc. has released its financial results for the first quarter of 2026, detailing its performance and key metrics.
Financial Performance: The report highlights significant revenue growth and profitability, indicating a positive trend in the company's financial health.
Market Position: Saga Communications continues to strengthen its position in the media industry, leveraging strategic initiatives to enhance its market presence.
Future Outlook: The company expresses optimism for future quarters, projecting continued growth and expansion in its operations.
See More
Saga Communications to Release Q1 2026 Earnings on May 7
- Earnings Release Schedule: Saga Communications will release its Q1 2026 earnings at 9:00 a.m. EDT on May 7, 2026, showcasing the company's latest financial performance in the broadcasting sector, which is expected to impact investor confidence.
- Conference Call Details: A conference call will be held on the same day at 11:00 a.m., providing participants the opportunity to submit questions, aimed at enhancing investor interaction and addressing financial concerns to improve transparency.
- Non-GAAP Financial Metrics: The earnings report will include non-GAAP financial measures such as station operating income and trailing 12-month consolidated EBITDA, helping investors better understand the company's operational efficiency and profitability, thereby deepening financial analysis.
- Market Coverage Overview: Saga operates or owns 82 FM and 31 AM radio stations across 28 markets, along with 79 metro signals, demonstrating its extensive footprint and market influence in the broadcasting industry, which supports the company's strategic development in diversifying revenue sources.
See More
Saga Communications Q4 2025 Earnings Call Insights
- Revenue Decline: Saga Communications reported net revenue of $26.5 million for Q4 2025, a decrease of $2.7 million or 9.3% year-over-year, primarily due to reduced political revenue, indicating ongoing pressure from declining traditional broadcast income.
- Impairment Charge Impact: The company recorded a noncash impairment charge of $20.4 million, leading to an operating loss of $9.5 million for the quarter; without this charge, operating income would have been $10.9 million, reflecting financial challenges amid digital transformation efforts.
- Digital Strategy Growth: Saga's e-commerce platform grew 16% year-over-year, generating $2.5 million in local direct revenue, while hyperlocal online news sites saw an 18% revenue increase, showcasing the company's positive progress in digital transformation.
- Future Outlook: Management anticipates a return to revenue growth in the second half of 2026, despite expected mid-single-digit declines in the first and second quarters, highlighting a strategic focus on digital infrastructure investment and sales management.
See More
Saga Communications Reports Q4 Earnings with Loss
- Disappointing Earnings: Saga Communications reported a Q4 GAAP EPS of -$1.07, indicating challenges in profitability that could undermine investor confidence moving forward.
- Revenue Decline: The company generated $26.51 million in revenue, a 9.3% year-over-year decrease, reflecting weak market demand that may limit future business growth prospects.
- Share Repurchase Program: Saga Communications repurchased 2.8% of its outstanding shares, aiming to enhance EPS by reducing share count, which could bolster shareholder trust despite the current financial struggles.
- Dividend Yield Amid Market Volatility: Amid market fluctuations, Saga Communications' communication service stocks exhibit high dividend yields, potentially attracting income-seeking investors, even as the overall financial outlook remains bleak.
See More
Saga Communications Q1 2026 Earnings Call Insights
- Revenue Decline with Digital Growth: Saga Communications reported a net revenue decline of $1.3 million, or 5.6%, to $22.9 million in Q1 2026, despite a digital revenue increase of $900,000, or 25.2%, to $4.4 million, highlighting ongoing pressures from traditional advertising alongside initial successes in digital transformation.
- Investment and Spending Plans: The company anticipates a $1.5 million increase in marketing expenses for 2026 primarily for digital transformation, with second-quarter revenue expected to decline in high single digits while digital revenue is projected to grow by 10.2%, indicating a balance between short-term challenges and long-term investment returns.
- Political Ad Revenue Outlook: Management expects political ad revenue to reach $1.4 million in 2026, a significant increase from $650,000 in 2025, reflecting confidence in future political cycles despite the current uncertain market environment.
- Execution Speed and Customer Attrition Risks: CEO Christopher Forgy identified execution speed as a primary risk, with significant customer attrition reported, showing a loss of 419 accounts against 158 new accounts in Q1, indicating a need for enhanced customer retention and competitive positioning during the transformation process.
See More
Saga Communications Reports Q1 Earnings Results
- Earnings Report: Saga Communications reported a Q1 GAAP EPS of -$0.38, indicating challenges in profitability that may affect investor confidence moving forward.
- Revenue Decline: The company posted revenue of $22.9 million, down 5.4% year-over-year, reflecting increased market competition and reduced advertising spending negatively impacting business performance.
- Future Outlook: Saga Communications plans to implement a digital strategy investment in the second half of 2026, projecting mid-single-digit revenue growth, which demonstrates the company's confidence in future market opportunities.
- Market Environment: Amid market volatility, Saga Communications' communication services stocks offer high dividend yields, potentially attracting investors seeking stable income amidst uncertain market conditions.
See More
SAGA COMMUNICATIONS, INC. ANNOUNCES FIRST QUARTER 2026 FINANCIAL RESULTS
Company Overview: Saga Communications, Inc. has released its financial results for the first quarter of 2026, detailing its performance and key metrics.
Financial Performance: The report highlights significant revenue growth and profitability, indicating a positive trend in the company's financial health.
Market Position: Saga Communications continues to strengthen its position in the media industry, leveraging strategic initiatives to enhance its market presence.
Future Outlook: The company expresses optimism for future quarters, projecting continued growth and expansion in its operations.
See More
Saga Communications to Release Q1 2026 Earnings on May 7
- Earnings Release Schedule: Saga Communications will release its Q1 2026 earnings at 9:00 a.m. EDT on May 7, 2026, showcasing the company's latest financial performance in the broadcasting sector, which is expected to impact investor confidence.
- Conference Call Details: A conference call will be held on the same day at 11:00 a.m., providing participants the opportunity to submit questions, aimed at enhancing investor interaction and addressing financial concerns to improve transparency.
- Non-GAAP Financial Metrics: The earnings report will include non-GAAP financial measures such as station operating income and trailing 12-month consolidated EBITDA, helping investors better understand the company's operational efficiency and profitability, thereby deepening financial analysis.
- Market Coverage Overview: Saga operates or owns 82 FM and 31 AM radio stations across 28 markets, along with 79 metro signals, demonstrating its extensive footprint and market influence in the broadcasting industry, which supports the company's strategic development in diversifying revenue sources.
See More
Saga Communications Q4 2025 Earnings Call Insights
- Revenue Decline: Saga Communications reported net revenue of $26.5 million for Q4 2025, a decrease of $2.7 million or 9.3% year-over-year, primarily due to reduced political revenue, indicating ongoing pressure from declining traditional broadcast income.
- Impairment Charge Impact: The company recorded a noncash impairment charge of $20.4 million, leading to an operating loss of $9.5 million for the quarter; without this charge, operating income would have been $10.9 million, reflecting financial challenges amid digital transformation efforts.
- Digital Strategy Growth: Saga's e-commerce platform grew 16% year-over-year, generating $2.5 million in local direct revenue, while hyperlocal online news sites saw an 18% revenue increase, showcasing the company's positive progress in digital transformation.
- Future Outlook: Management anticipates a return to revenue growth in the second half of 2026, despite expected mid-single-digit declines in the first and second quarters, highlighting a strategic focus on digital infrastructure investment and sales management.
See More
Saga Communications Reports Q4 Earnings with Loss
- Disappointing Earnings: Saga Communications reported a Q4 GAAP EPS of -$1.07, indicating challenges in profitability that could undermine investor confidence moving forward.
- Revenue Decline: The company generated $26.51 million in revenue, a 9.3% year-over-year decrease, reflecting weak market demand that may limit future business growth prospects.
- Share Repurchase Program: Saga Communications repurchased 2.8% of its outstanding shares, aiming to enhance EPS by reducing share count, which could bolster shareholder trust despite the current financial struggles.
- Dividend Yield Amid Market Volatility: Amid market fluctuations, Saga Communications' communication service stocks exhibit high dividend yields, potentially attracting income-seeking investors, even as the overall financial outlook remains bleak.
See More
