Remember Playboy? Shares have perked up since the company returned to its roots
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 10 2025
0mins
Source: SeekingAlpha
Playboy's Rebranding and Market Performance: Playboy has seen a nearly 20% increase in stock value since rebranding from PLBY Group, positioning itself as a global pleasure and leisure company with a presence in about 180 countries.
Historical Context and Financial Outlook: Founded in 1953 by Hugh Hefner, Playboy has faced both acclaim and criticism over the years. Recent earnings reports suggest improved financial prospects due to licensing revenues, despite challenges in profitability and valuation compared to private competitors in the adult content industry.
Analyst Views on PLBY
Wall Street analysts forecast PLBY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLBY is 3.00 USD with a low forecast of 3.00 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.860
Low
3.00
Averages
3.00
High
3.00
Current: 1.860
Low
3.00
Averages
3.00
High
3.00
About PLBY
Playboy, Inc., formerly PLBY Group, Inc., is a global pleasure and leisure lifestyle company. The Company’s flagship consumer brand, Playboy, has its products and content in approximately 180 countries. The Company operates through two segments: Direct-to-Consumer, and Licensing. Its Direct-to-Consumer segment is engaged in the sale of consumer products sold directly to customers online or at brick-and-mortar stores. The Licensing segment includes trademark licenses for third-party consumer products and location-based entertainment businesses. Its products include sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
