RBC Launches GoSmart Investment Platform for Canadians
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy RY?
Source: Yahoo Finance
- Innovative Investment Platform: RBC Direct Investing has launched GoSmart, a mobile solution designed to empower new self-directed investors by allowing them to open accounts in minutes and enjoy commission-free trading immediately, significantly lowering the barriers to entry for investing.
- Flexible Investment Options: GoSmart enables users to choose from four commission-free ETFs for recurring investments and offers 50 commission-free trades, catering to diverse investor needs and enhancing customer investment experiences and satisfaction.
- Marketing Campaign Launch: GoSmart was officially unveiled during the 2026 Super Bowl, supported by a multi-channel marketing campaign aimed at attracting new investors, thereby increasing brand visibility and expanding market influence.
- Customer Engagement Opportunity: RBC will host a Reddit AMA on February 11, where CEO Dimitri Busevs will interact directly with investors to answer questions about wealth building and market navigation, fostering customer trust and engagement.
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Analyst Views on RY
Wall Street analysts forecast RY stock price to rise
11 Analyst Rating
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 163.420
Low
158.37
Averages
168.73
High
177.08
Current: 163.420
Low
158.37
Averages
168.73
High
177.08
About RY
Royal Bank of Canada (RBC) is a global financial institution. Its business includes Personal & Commercial Banking, Wealth Management, Capital Markets, and Insurance. The Personal & Commercial Banking comprises its personal banking operations and certain retail investment businesses in Canada, the Caribbean and the United States, as well as its commercial and corporate banking operations in Canada and the Caribbean. Wealth Management provides a full suite of investment, trust and other wealth management solutions for businesses. Capital Markets provides public and private companies, institutional investors, governments and central banks globally with a range of capital markets products and services across its two main business lines: corporate and investment banking and global markets. Insurance offers a range of life, health, home, auto, travel, wealth and reinsurance advice and solutions, as well as creditor and business insurance services to individual, business and group clients.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- High Price Challenges: Google's introduction of new compression technology aims to reduce memory size while enhancing performance, highlighting the conflict between high demand and low supply in the memory market, which could lead to falling HBM prices and negatively impact Micron's stock.
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- Production Capacity Enhancement: Micron is ramping up HBM4 production to capture revenue and profit from higher prices, and while there is some demand destruction in smartphones, the accelerating demand for HBM in data centers is expected to offset this impact.
- Increased Market Competition: Google's new compression technology aims to shrink memory size while enhancing performance, highlighting the tension between high demand and low supply in the memory market, which could exert downward pressure on prices for Micron and its competitors.
- Cautious Investment Advice: Despite RBC's optimistic view on Micron's prospects, the analyst team notes that Micron is not included in the current list of top investment stocks, suggesting that investors should exercise caution when considering purchases.
See More
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Refund Statistics: Current IRS statistics show that refunds are averaging an increase of 11.5% this year.
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See More
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