Prologis: An Industrial REIT Focused on Data Centers, Yet Some Analysts Advise Against Buying.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 26 2026
0mins
Source: Barron's
- Earnings Report: Prologis, a warehouse operator, reported strong earnings for the December quarter, kicking off the earnings season for real estate investment trusts.
- Analyst Focus: During the conference call, analysts primarily inquired about Prologis's involvement in artificial intelligence data centers.
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Analyst Views on PLD
Wall Street analysts forecast PLD stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLD is 134.77 USD with a low forecast of 118.00 USD and a high forecast of 155.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
9 Buy
5 Hold
0 Sell
Moderate Buy
Current: 136.950
Low
118.00
Averages
134.77
High
155.00
Current: 136.950
Low
118.00
Averages
134.77
High
155.00
About PLD
Prologis, Inc. is a fully integrated real estate company. The Company operates through two segments: Real Estate (Rental Operations and Development) and Strategic Capital. Its Real Estate Segment represents the ownership and development of operating properties. The Real Estate Segment also includes development activities that lead to rental operations, including land held for development and properties under development, and other real estate investments, including renewable energy assets. Strategic Capital Segment represents the management of unconsolidated co-investment ventures. The Company is the general partner of Prologis, L.P. (the Operating Partnership or OP). Through the OP, it is engaged in the ownership, acquisition, development and management of logistics facilities with a focus on key markets in approximately 20 countries on four continents. It operates, manages and measures the operating performance of its properties on an owned and managed (O&M) basis.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- REITs Yield Advantage: REITs are required to distribute 90% of their net income to shareholders, and with a current dividend yield of 5.2% significantly above the S&P 500's 1.16%, they attract many income-seeking investors looking for stability.
- Real Estate Market Performance: Between 2009 and 2015, REITs significantly outperformed the S&P 500, with the Vanguard Real Estate Index Fund ETF averaging a 7.41% annual return, demonstrating strong performance in low-rate environments.
- Investment Opportunities: Investors are encouraged to consider Realty Income, Prologis, and the Vanguard Real Estate Index Fund ETF, as these companies are poised for continued dividend growth and capital appreciation in the context of falling interest rates.
See More
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- Significant Stock Drop: Palantir Technologies closed at $139.54 on Wednesday, down 11.62%, indicating that despite strong Q4 results, renewed investor concerns about valuation have pressured the stock price.
- Surge in Trading Volume: Trading volume reached 110.7 million shares, approximately 136% above the three-month average of 47 million shares, reflecting a notable increase in market attention towards the stock despite its decline.
- Strong Performance Support: The company reported a 70% revenue growth to $1.41 billion in Q4 and received upgrades to Buy from two analysts; however, market skepticism regarding its premium valuation compared to other AI software firms led to the stock's downturn.
- Contract Secures Revenue: Palantir secured a $1 billion contract with the UK Ministry of Defence, ensuring multi-year revenue visibility, yet investors are still assessing whether its commercial momentum and expanding margins can justify its high valuation.
See More
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- Fund Exploration: Prologis is in exploratory talks with investors about launching a data-center-focused co-investment fund aimed at capitalizing on the market opportunities presented by the AI boom, with a decision expected in the coming months.
- Surge in Demand: With the surge in demand for data centers to support AI workloads, Prologis plans to allocate approximately 40% of its projected $4B-$5B in development starts to data centers, demonstrating its keen awareness of market trends.
- Capital Operation Model: Within its private capital and asset management arm, Prologis operates co-investment funds and joint ventures, typically funding projects on its balance sheet before selling them into these vehicles, retaining a stake, and recycling proceeds into new developments.
- Positive Stock Reaction: Following the news, Prologis shares gained 2% in morning trading, reflecting market optimism regarding its new investment direction, which could drive future earnings growth.
See More
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- Current Investor Sentiment: Investors are currently avoiding the real estate sector, indicating a lack of confidence in the market.
- Potential for Change: There is a possibility that investor interest in real estate may shift in the future.
See More
Prologis Capitalizes on AI Data Center Opportunity
- Surging Market Demand: According to McKinsey Research, a staggering $7 trillion investment in data centers is needed by 2030 to keep pace with growing compute power, presenting a significant market opportunity for Prologis.
- Massive Investment Potential: Prologis plans to develop up to 10 GW of data center capacity over the next decade, with an estimated investment of $30 billion to $50 billion, potentially creating $7.5 billion to $25 billion in shareholder value.
- Rich Development Experience: As one of the world's largest REITs, Prologis boasts a portfolio of 5,900 buildings totaling 1.3 billion square feet, and its extensive development experience enables effective utilization of its land bank for data center construction.
- High-Yield Projects: While data center development costs range from $150 million to $500 million, the yields are significantly higher at 7.5% to 10%, compared to 6% to 7% for traditional warehouses, highlighting Prologis's profitability potential in the AI sector.
See More
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- Surging Market Demand: According to McKinsey Research, the world needs to invest $7 trillion in data centers by 2030 to keep pace with growing computational power, presenting Prologis with a significant market opportunity to leverage its land resources and development expertise to meet this demand.
- Massive Investment Potential: Prologis anticipates building up to 10 GW of data center capacity over the next decade, requiring an investment of $30 billion to $50 billion, with this investment projected to create $7.5 billion to $25 billion in shareholder value, highlighting the high return potential of data center developments.
- Extensive Development Experience: As one of the world's largest REITs, Prologis boasts a portfolio of approximately 5,900 buildings totaling 1.3 billion square feet, and its expertise in construction and installation of solar and battery storage systems enables it to effectively meet customer power needs, enhancing its competitive edge in the market.
- High-Yield Projects: While the construction costs for data center projects range from $150 million to $500 million, significantly higher than warehouses costing between $25 million and $75 million, the development yields are also much higher at 7.5% to 10% compared to 6% to 7% for warehouses, positioning Prologis for strong profitability amid the AI boom.
See More
