PROG Holdings Completes $420M Acquisition of Purchasing Power
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 02 2026
0mins
Should l Buy PRG?
PROG Holdings, the fintech holding company for Progressive Leasing, Four Technologies, and Build, announced that it has completed its previously announced acquisition of Purchasing Power, a voluntary employee benefit program that enables workers to purchase brand-name products and services through automatic payroll deductions or allotments. We are excited to officially welcome Purchasing Power to the PROG Holdings family," said Steve Michaels, President and CEO. With the transaction complete, Purchasing Power becomes a wholly owned subsidiary of PROG Holdings. Under the terms of the transaction announced on December 1, 2025, PROG Holdings acquired Purchasing Power for $420M in cash, funded through a combination of cash on hand and debt financing.
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Analyst Views on PRG
Wall Street analysts forecast PRG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PRG is 39.67 USD with a low forecast of 31.00 USD and a high forecast of 50.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 34.600
Low
31.00
Averages
39.67
High
50.00
Current: 34.600
Low
31.00
Averages
39.67
High
50.00
About PRG
PROG Holdings, Inc. is a fintech holding company that provides payment options and inclusive consumer financial products. Its Progressive Leasing segment is provider of e-commerce, app-based, in-store point-of-sale lease-to-own solutions provider. The segment provides consumers with lease-purchase solutions through its point-of-sale partner locations and e-commerce Website partners. Its Vive segment primarily serves customers that may not qualify for traditional prime lending offers who desire to purchase goods and services from participating merchants. Vive offers customized programs with services that include revolving loans through private label and Vive-branded credit cards. The Company also owns Four Technologies, provider of Buy Now, Pay Later payment options through its platform Four; Build, provider of personal credit building products, and Purchasing Power, a voluntary employee benefit program that enables workers to purchase brand-name products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Live Webcast Announcement: The company has scheduled a live webcast for February 18, 2026, at 8:30 A.M. ET to discuss its financial results, enhancing investor engagement and transparency regarding its financial health.
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- One-on-One Meeting Setup: Investors are encouraged to pre-register and run system checks to expedite participation and receive event updates, ensuring smooth scheduling of 1x1 meetings with management, thereby enhancing investor relations management efficiency.
- Diverse Industry Participants: The conference will feature multiple companies in the precious metals and critical minerals sector, including Valkea Resources and Cabral Gold, showcasing innovations and developments within the industry to attract investor interest and investment.
- Enhanced Investor Engagement: Virtual Investor Conferences provide a real-time interactive platform that helps companies connect with investors more efficiently, improving their presentation capabilities and communication effectiveness, thus driving higher investor participation and market awareness.
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- Live Webcast Announcement: The company has scheduled a live webcast for February 18, 2026, at 8:30 A.M. ET to discuss its Q4 financial results, allowing investors to participate via the provided link, thereby enhancing transparency and communication efficiency.
- Company Overview: PROG Holdings, Inc., headquartered in Salt Lake City, is a fintech holding company that owns several brands including Progressive Leasing, Purchasing Power, Four Technologies, and Build, offering a diverse range of financial products and services.
- Diverse Business Model: The company aims to meet various customer needs by providing transparent and competitive payment options along with inclusive consumer financial products, driving sustained business growth.
See More
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- Earnings Release Schedule: PROG Holdings is set to release its financial results for Q4 2025 on February 18, 2026, prior to market open, which is expected to provide investors with critical insights into the company's financial performance and future growth potential.
- Live Webcast Announcement: The company has scheduled a live webcast for February 18, 2026, at 8:30 A.M. ET to discuss its financial results, enhancing investor engagement and transparency regarding its financial health.
- Company Overview: PROG Holdings, headquartered in Salt Lake City, is a fintech holding company that owns Progressive Leasing, Purchasing Power, Four Technologies, and Build, offering a diverse range of consumer financial products aimed at improving payment options for consumers.
- Investor Relations Access: Investors can access more information through the investor relations section of the company's website or via the provided webcast link, ensuring they stay informed about company developments and financial performance.
See More
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Market Reaction: The financial and fintech sectors experienced a calculated sorting event rather than a panic sell-off following the announcement of a proposed 10% cap on credit card interest rates by the Trump administration, leading to significant market divergence between traditional lenders and fintech companies.
Impact on Traditional Lenders: The proposed cap could severely squeeze profit margins for traditional banks, particularly as they currently borrow at rates around 3.75% and lend at much higher rates, creating a potential breaking point for their business models.
Opportunities for Fintech: As traditional banks tighten lending standards, fintech companies are expected to fill the void left by these lenders, capitalizing on the demand for credit from consumers who may be rejected by traditional banks due to stricter criteria.
Investor Sentiment: Investors are weighing two scenarios: one where the proposed regulations take effect, prompting short positions on affected stocks, and another where the current administration abandons the proposal, potentially leading to attractive entry points for investment in fintech companies.
See More
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- Dividend History Analysis: Analyzing PROG Holdings Inc.'s dividend history chart helps investors assess whether the recent dividend is likely to continue, providing a reasonable expectation of a 1.7% annualized dividend yield.
- Volatility Assessment: With a trailing twelve-month volatility of 52% calculated from the last 250 trading days' closing prices, this metric serves as a crucial reference for investors evaluating risk and reward in their investment strategies.
- Options Trading Dynamics: On Wednesday, the put volume among S&P 500 components reached 805,353 contracts, while call volume hit 1.74 million, indicating a strong preference for call options among investors, reflecting an optimistic market sentiment.
- Options Market Trends: The current put:call ratio of 0.46 is significantly lower than the long-term median of 0.65, suggesting an increased market expectation for future price increases, which could influence PROG Holdings' stock price trajectory.
See More
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- Market Expansion: Purchasing Power provides responsible purchasing options to over 7 million employees, and the seamless integration with payroll systems will further broaden PROG's customer base and promote the adoption of financial wellness tools.
- Ecosystem Enhancement: This acquisition increases PROG Holdings' employer partnerships to over 360, further solidifying its position within the fintech ecosystem and enhancing relationships with large employers.
- Support for Long-Term Growth: By leveraging shared technology and operational capabilities, the combined organization is expected to expand product offerings and deepen customer engagement, thereby supporting the company's long-term growth strategy.
See More
