Resurgence of Trading Cards: The trading card market, including sports and pop culture cards, has seen significant growth, with sales up 103% for strategic cards and 48% for non-strategic cards year-to-date. Retailers like Target and Walmart are capitalizing on this trend, anticipating strong demand during the holiday season.
Demographics and Purchasing Trends: Millennials and Gen Z are driving the resurgence, often purchasing cards for themselves as a nostalgic and affordable luxury. While trading cards are popular gifts, many buyers are self-purchasing, which may affect overall gifting trends during the holidays.
Investment Potential: Trading cards, particularly Pokémon, are viewed as alternative investments, with some cards showing substantial returns over time. Retailers are adapting to market demands by limiting purchases to combat resellers and focusing on exclusive releases to attract a diverse consumer base.
Future Growth and Market Expansion: Major retailers are looking to expand the trading card category beyond traditional demographics, with a focus on inclusivity and upcoming events like the 2026 FIFA World Cup expected to boost interest in soccer cards, particularly among younger audiences.
WMT
$115.93+Infinity%1D
Analyst Views on WMT
Wall Street analysts forecast WMT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WMT is 121.92 USD with a low forecast of 108.00 USD and a high forecast of 130.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
Wall Street analysts forecast WMT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WMT is 121.92 USD with a low forecast of 108.00 USD and a high forecast of 130.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Buy
0 Hold
0 Sell
Strong Buy
Current: 116.790
Low
108.00
Averages
121.92
High
130.00
Current: 116.790
Low
108.00
Averages
121.92
High
130.00
Evercore ISI
Outperform
maintain
$115 -> $117
2025-12-09
Reason
Evercore ISI
Price Target
$115 -> $117
2025-12-09
maintain
Outperform
Reason
Evercore ISI raised the firm's price target on Walmart to $117 from $115 and keeps an Outperform rating on the shares as part of adjusting estimates and targets among the firm's retail broadlines and hardlines coverage.
TD Cowen
Buy
maintain
$125 -> $136
2025-12-09
Reason
TD Cowen
Price Target
$125 -> $136
2025-12-09
maintain
Buy
Reason
TD Cowen raised the firm's price target on Walmart to $136 from $125 and keeps a Buy rating on the shares. The firm said they like the company's store footprint and moat of fast/convenient delivery, attractive to all-income customers. The copany is building a powerful ecosystem nexus, which will yield profit growth faster than sales growth with profitable eComm; adaptive and early consumer and supply chain A.I.; and growth in marketplace, retail media, and membership.
Jefferies
Buy
maintain
$125
2025-12-09
Reason
Jefferies
Price Target
$125
2025-12-09
maintain
Buy
Reason
As Walmart officially transitions it listing from the NYSE to the Nasdaq, Jefferies contends that the move is "more than symbolic" as it positions Walmart for Nasdaq 100 inclusion, which the firm believes could drive incremental passive inflows from index-tracking funds and "reinforce its narrative as a tech-powered omnichannel retailer." The firm, which also argues that the company's recent "beat & raise" report has already shifted investor sentiment toward Walmart's "tech-forward growth story," keeps a Buy rating and $125 price target on the shares.
Tigress Financial
Buy
maintain
$125 -> $130
2025-12-03
Reason
Tigress Financial
Price Target
$125 -> $130
2025-12-03
maintain
Buy
Reason
Tigress Financial raised the firm's price target on Walmart to $130 from $125 and keeps a Buy rating on the shares. The firm said that technology-driven scale and AI acceleration increasingly position the retail giant to deliver greater customer value, drive significant revenue and profitability growth, and create long-term shareholder value. The company also continues to strategically reinvest its substantial cash flow to accelerate innovation in cutting-edge technologies, including generative AI, advanced robotics, and real-time automation, the analyst tells investors in a research note.
About WMT
Walmart Inc. is a technology-powered omnichannel retailer. The Company is engaged in the operation of retail and wholesale stores and clubs, as well as eCommerce Websites and mobile applications, located throughout the United States (U.S.), Africa, Canada, Central America, Chile, China, India and Mexico. It operates in three reportable segments: Walmart U.S., Walmart International and Sam's Club U.S. The Walmart U.S. segment includes the Company's mass merchandising concept in the U.S., as well as eCommerce, which includes omni-channel initiatives and certain other business offerings such as advertising services. The Walmart International segment consists of the Company's operations outside of the U.S. through its subsidiaries, as well as eCommerce and omni-channel initiatives. The Sam's Club U.S. segment includes the warehouse membership clubs in the U.S., as well as samsclub.com and omni-channel initiatives.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
