Planet Fitness Membership Grows to 20.8M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
0mins
As of December 31, 2025, Planet Fitness grew its membership to approximately 20.8M members and full year system-wide same club sales increased by 6.7%. Additionally, in 2025, the company placed equipment in 152 new franchised locations and opened 181 new Planet Fitness clubs, including 23 corporate-owned locations, bringing system-wide total clubs to 2,896. Colleen Keating, CEO, said, "We delivered strong results in 2025 and exceeded key growth objectives we outlined at the start of the year. We continue to capture even greater opportunities in the evolving global fitness landscape and deliver value to our stakeholders. Key achievements included our franchisees proactively increasing the strength equipment in their clubs to enhance the member experience; signing up a record number of participants in our High School Summer Pass Program as we continue to resonate with younger consumers; and reaching an agreement with our franchisees to shift a portion of contributions from the Local Ad Fund to the National Ad Fund for 2026 to optimize and accelerate new marketing opportunities and drive future member growth."
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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