Pineapple Financial Shares Surge Following Strategic Entry into Injective Treasury
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 05 2025
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Source: Benzinga
Pineapple Financial Inc. Stock Surge: Toronto-based Pineapple Financial Inc. saw its stock price increase by over 100% after closing a $100 million private placement, making it the first publicly traded company to create a digital asset treasury using Injective's INJ token.
Institutional Adoption of Blockchain: The financing, which involved issuing nearly 24.6 million subscription receipts, is viewed as a significant step for institutional on-chain finance, with expectations of generating a 12% yield and attracting support from various investors in both traditional finance and crypto sectors.
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Analyst Views on PAPL
About PAPL
Pineapple Financial Inc. is a tech-focused mortgage firm with an integrated network of partner brokerages and agents across Canada. With over hundreds of brokers within the network, it creates cutting-edge cloud-based tools and AI-driven systems. It provides mortgage brokerage services and technology solutions to Canadian mortgage agents, brokers, sub-brokers, brokerages and consumers. Through data-driven systems together with cloud-based tools, it offers competitive advantages in the Canadian mortgage industry relative to alternative mortgage broker arrangements. It also provides back-office services, together with pre-underwriting support services (Brokerage Services) to Canadian mortgage brokerages. In connection with the provision of Brokerage Services, it employs and engages several licensed mortgage brokers and agents. It provides its Brokerage Services to both residential and commercial mortgage opportunities and, in each case, through a proprietary technology, MyPineapple.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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