Procter & Gamble's New Product Launch: P&G is introducing luxury aloe-infused "bumbum" diapers made in China at Target, as its popular Pampers and Luvs brands face increasing competition from imported alternatives.
Market Dynamics and Pricing: The shift to Chinese-made diapers reflects rising costs of U.S. manufacturing and tariffs, prompting P&G to explore new products to maintain sales in the competitive baby care market.
Consumer Trends: The quality of Chinese diapers has improved significantly, leading to increased acceptance among parents, while imports have surged, with brands like Millie Moon gaining popularity due to lower prices.
Future Implications: Price hikes due to tariffs may drive consumers towards cheaper options, potentially impacting the market share of both domestic and imported diaper brands as manufacturers adapt to changing consumer preferences.
TGT
$97.67+Infinity%1D
Analyst Views on TGT
Wall Street analysts forecast TGT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TGT is 101.75 USD with a low forecast of 80.00 USD and a high forecast of 130.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
Wall Street analysts forecast TGT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TGT is 101.75 USD with a low forecast of 80.00 USD and a high forecast of 130.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Buy
11 Hold
4 Sell
Hold
Current: 97.560
Low
80.00
Averages
101.75
High
130.00
Current: 97.560
Low
80.00
Averages
101.75
High
130.00
Evercore ISI
Greg Melich
In Line
downgrade
$100 -> $95
2025-12-09
Reason
Evercore ISI
Greg Melich
Price Target
$100 -> $95
2025-12-09
downgrade
In Line
Reason
Evercore ISI analyst Greg Melich lowered the firm's price target on Target to $95 from $100 and keeps an In Line rating on the shares as part of adjusting estimates and targets among the firm's retail broadlines and hardlines coverage.
Citi
Neutral
downgrade
$100 -> $89
2025-11-20
Reason
Citi
Price Target
$100 -> $89
2025-11-20
downgrade
Neutral
Reason
Citi lowered the firm's price target on Target to $89 from $100 and keeps a Neutral rating on the shares. The Q3 report shows Target is facing challenges and losing market share, the analyst tells investors in a research note. The firm says competitive pressures make Target's initiatives to win back share an "uphill climb." Citi sees a balanced risk/reward at current share levels.
Bernstein
Zhihan Ma
Underperform
downgrade
$87 -> $80
2025-11-20
Reason
Bernstein
Zhihan Ma
Price Target
$87 -> $80
2025-11-20
downgrade
Underperform
Reason
Bernstein analyst Zhihan Ma lowered the firm's price target on Target to $80 from $87 and keeps an Underperform rating on the shares. The firm notes Target posted a third consecutive quarter of negative comparable sales. Trends across the brick-and-mortar and e-commerce channels both decelerated. Margins came in below expectations, while adjusted EPS of $1.78 was a 5c beat, after adding back 26c from severance and impairment charges, Bernstein adds.
Piper Sandler
Peter Keith
Neutral
downgrade
$94 -> $85
2025-11-20
Reason
Piper Sandler
Peter Keith
Price Target
$94 -> $85
2025-11-20
downgrade
Neutral
Reason
Piper Sandler analyst Peter Keith lowered the firm's price target on Target to $85 from $94 and keeps a Neutral rating on the shares. The firm cites a lower multiple due to lower EPS estimates. Q3 adj. EPS beat sell-side numbers, driven by better-than-expected tax rate and buyback. However, Q3 comp of -2.7% was below expectations and 2025 adjusted EPS guidance was lowered -6% at the midpoint to reflect Q3 reaching a targeted upside scenario as well as a more conservative view on Q4 due to notable comp volatility experienced during Q3, Piper adds.
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
