Paramount Introduces Real-Time Ad Buying with UFC Debut on January 24
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Should l Buy PSKY?
Source: PRnewswire
- Advertising Innovation: Paramount launches real-time, programmatic ad buying on its streaming platform, allowing advertisers to secure guaranteed placements during UFC 324, enhancing brand visibility and advertising effectiveness.
- Market Opportunity: By partnering with platforms like Amazon DSP and Google's Display & Video 360, Paramount offers biddable ad inventory for UFC events, expected to attract more advertisers and expand market share.
- Strategic Significance: This initiative underscores Paramount's commitment to media modernization, aiming to leverage high audience engagement during sports events to help advertisers connect more closely with viewers at critical moments, thereby improving ROI.
- Content Integration: Advertisers can activate cross-platform campaigns through Paramount's digital content bundles, capitalizing on accelerated growth across Paramount+ and Pluto TV to further enhance brand market impact.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 9.250
Low
8.00
Averages
14.08
High
19.00
Current: 9.250
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp, formerly New Pluto Global, Inc., is a holding company. It operates through its wholly owned subsidiaries, Paramount Global (Paramount) and Skydance Media, LLC (Skydance). Paramount is a global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Its consumer brands include CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. In addition to offering streaming services and digital video products, it also provides production, distribution and advertising solutions. Skydance is a diversified media company focused on creating event-level entertainment for global audiences. Skydance develops, finances and produces live-action and animated films, television shows, sports content and interactive games worldwide. Skydance has also produced 31 seasons of live-action and animated television content across 16 series and supplies content across a range of platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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