Paramount Expands Media Rights Partnership with UFC
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Source: NASDAQ.COM
- Exclusive Streaming Rights: Paramount has secured a deal with UFC to make Paramount+ the exclusive home for UFC Numbered Event main cards in Canada starting in 2027, providing live access to 13 marquee events annually at no extra cost, enhancing user experience and attracting more subscribers.
- Market Coverage Expansion: This agreement builds on a multi-territory UFC rights deal announced in 2025, establishing Paramount+ as the exclusive streaming destination for UFC in North America, Latin America, and Australia, further solidifying its position in the global sports media market.
- Increased User Engagement: UFC CEO Dana White stated that this partnership allows Paramount+ subscribers to watch all UFC Numbered Events without additional fees, catering to a deeply engaged MMA audience, which is expected to drive user growth.
- Positive Stock Reaction: Paramount's shares rose by 1.15% on Nasdaq, currently trading at $10.57, reflecting the market's positive response to this strategic partnership, which may further enhance the company's market performance.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 10.680
Low
8.00
Averages
14.08
High
19.00
Current: 10.680
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp is a global media and entertainment company. The Company operates through three segments, including Studios, Direct-to-Consumer, and TV Media. Its TV Media segment includes domestic and international broadcast networks and owned television stations, domestic cable networks and international extensions of certain of its domestic cable network brands, and domestic and international television studio operations. The TV Media includes CBS television network, through which it distributes entertainment, news and public affairs, and sports programming. TV Media also includes a number of digital properties such as CBS News 24/7 and CBS Sports. Its Direct-to-Consumer segment consists of its portfolio of domestic and international pay and free streaming services, including Paramount+, Pluto TV and BET+. Its other portfolio includes Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Skydance's Animation, Film, Television, Interactive/Games, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Coverage Expansion: This agreement builds on a multi-territory UFC rights deal announced in 2025, establishing Paramount+ as the exclusive streaming destination for UFC in North America, Latin America, and Australia, further solidifying its position in the global sports media market.
- Increased User Engagement: UFC CEO Dana White stated that this partnership allows Paramount+ subscribers to watch all UFC Numbered Events without additional fees, catering to a deeply engaged MMA audience, which is expected to drive user growth.
- Positive Stock Reaction: Paramount's shares rose by 1.15% on Nasdaq, currently trading at $10.57, reflecting the market's positive response to this strategic partnership, which may further enhance the company's market performance.
See More
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- Content Strategy: Paramount+ currently holds multi-territory media rights to UFC events until 2032, ensuring the platform's competitive edge in global content, particularly in the live sports segment.
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- New Studio Formation: Paramount Skydance merges Skydance Interactive and Skydance New Media into Paramount Games Studio, marking a strategic shift to position gaming as a core pillar of its content strategy alongside film, television, and streaming.
- Leadership Appointment: Tony Driscoll has been appointed to lead the new studio while also overseeing Paramount's corporate strategy and development, ensuring a smooth integration with Warner Bros. and the successful launch of the new gaming division.
- Initial Game Projects: The studio will debut with titles like Marvel 1943: Rise of Hydra and an untitled Star Wars game, with further announcements expected at the upcoming Summer Game Fest, enhancing the brand's visibility and engagement.
- Content Strategy Evolution: Driscoll emphasized that the establishment of this studio signifies a meaningful evolution in how Paramount views gaming, not merely as an extension of its business but as a fundamental component of its overall content strategy, reflecting the company's commitment to the gaming market and future growth.
See More
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- Deal Background: Paramount Skydance announced its acquisition of Warner Bros. Discovery in February, offering $31 per share, valuing the deal at approximately $81 billion, with a targeted closing in Q3 2026 to create a next-generation global media and entertainment company.
- Regulatory Challenges: The acquisition requires approvals from multiple regulators, including the U.S. Department of Justice and the Federal Communications Commission, and is currently facing potential lawsuits from several U.S. states, which could complicate the transaction process and introduce uncertainty.
- Market Reaction: Warner Bros. (WBD) shares fell 3% following lawsuit reports, while Paramount (PSKY) shares dropped 8%, potentially marking their worst day since December if losses persist, indicating market concerns regarding the deal's viability.
- Investor Sentiment Shift: On Stocktwits, retail sentiment for both PSKY and WBD shifted from 'neutral' to 'bearish', reflecting a pessimistic outlook on the deal's future, with PSKY shares down 25% this year, highlighting investor apprehension.
See More
Warner Bros. Discovery Faces Lawsuit Threat Over Paramount Skydance Acquisition
- Lawsuit Threat: California Attorney General Rob Bonta announced that several state attorneys plan to file a lawsuit to block Warner Bros. Discovery's acquisition of Paramount Skydance, triggering market panic and causing WBD shares to drop over 2%.
- Market Reaction: Following the lawsuit news, WBD's stock quickly erased earlier gains, reflecting investor concerns about the acquisition's prospects, which could undermine the company's market confidence.
- Legal Decision: Bonta indicated that his office will decide on potential action, suggesting that if a lawsuit is filed, it could significantly impact the completion of the merger and further delay the consolidation process.
- Industry Impact: This event not only affects Warner Bros. Discovery but may also have a ripple effect on merger activities across the media industry, particularly in the competitive streaming market, prompting other companies to reassess their acquisition strategies.
See More
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- Exclusive Streaming Rights: Paramount has secured a deal with UFC to make Paramount+ the exclusive home for UFC Numbered Event main cards in Canada starting in 2027, providing live access to 13 marquee events annually at no extra cost, enhancing user experience and attracting more subscribers.
- Market Coverage Expansion: This agreement builds on a multi-territory UFC rights deal announced in 2025, establishing Paramount+ as the exclusive streaming destination for UFC in North America, Latin America, and Australia, further solidifying its position in the global sports media market.
- Increased User Engagement: UFC CEO Dana White stated that this partnership allows Paramount+ subscribers to watch all UFC Numbered Events without additional fees, catering to a deeply engaged MMA audience, which is expected to drive user growth.
- Positive Stock Reaction: Paramount's shares rose by 1.15% on Nasdaq, currently trading at $10.57, reflecting the market's positive response to this strategic partnership, which may further enhance the company's market performance.
See More
Paramount+ Expands Partnership with UFC in Canada
- Partnership Expansion: Paramount+ is expanding its partnership with UFC in Canada, allowing subscribers to access all 13 pay-per-view events, thereby catering to the local MMA fanbase and reinforcing Paramount+'s position in premium live sports.
- Market Potential: This expansion not only enhances Paramount+'s market penetration in Canada but also provides a long-term collaboration opportunity with UFC, which is expected to attract more subscribers and increase revenue.
- Content Strategy: Paramount+ currently holds multi-territory media rights to UFC events until 2032, ensuring the platform's competitive edge in global content, particularly in the live sports segment.
- Future Outlook: Details regarding the live streaming of 2027 UFC events will be announced later this year, indicating Paramount+'s commitment to continuously provide fresh content, thereby enhancing user engagement and brand value.
See More
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- Exclusive Media Partnership: UFC has entered a six-year agreement with Paramount+, making it the exclusive broadcaster of all 13 UFC Numbered Event main cards in Canada starting in 2027, enhancing its competitive edge in the North American market.
- Audience Reach Expansion: This deal allows Paramount+ subscribers to watch UFC events at no additional cost, which is expected to attract more MMA fans and solidify Paramount+ as a premier live sports platform.
- Historic Viewership Data: The debut of UFC on Paramount+ in the U.S. and Latin America became the largest exclusive live event in history, with over 10 million households watching more than 100 million hours of UFC programming, indicating strong market demand.
- Brand Influence Growth: Since 2008, UFC has held 37 events in Canada featuring legendary athletes like Georges St-Pierre, further enhancing UFC's brand influence globally.
See More
