Par Technology to Acquire Bridg from Cardlytics for $27.5M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3d ago
0mins
Par Technology (PAR) announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics (CDLX). The transaction is structured as an acquisition of substantially all Bridg assets. The purchase price is $27.5M, subject to purchase price adjustments with a maximum total purchase price of $30M, and is payable in shares of Par Technology common stock. Par Technology will also assume certain liabilities associated with the acquired assets. The transaction is expected to close in the first quarter of 2026, subject to customary closing conditions.
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Analyst Views on PAR
Wall Street analysts forecast PAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PAR is 56.40 USD with a low forecast of 42.00 USD and a high forecast of 77.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 28.550
Low
42.00
Averages
56.40
High
77.00
Current: 28.550
Low
42.00
Averages
56.40
High
77.00
About PAR
PAR Technology Corporation is a global foodservice technology company engaged in providing omnichannel cloud-based software and hardware solutions to the restaurant industry, including quick service, fast casual, table service, and the retail industry. The Company offers a suite of software and hardware solutions, including point-of-sale, customer engagement and loyalty, digital ordering and delivery, operational intelligence, payment processing, hardware, and related technologies, solutions, and services. Its subscription services are grouped into two product lines: Engagement Cloud, which includes Punchh and PAR Retail products and services for customer loyalty and engagement, Plexure for international customer loyalty and engagement, and PAR Ordering for omnichannel digital ordering and delivery; and Operator Cloud, which includes PAR POS and TASK for front-of-house, PAR Pay for payments, and PAR OPS (Delaget and Data Central) for back-of-house.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PAR Technology to Acquire Bridg for $27.5 Million
- Acquisition Overview: PAR Technology has agreed to acquire the identity resolution and shopper intelligence platform Bridg from Cardlytics for $27.5 million, with a maximum total purchase price of $30 million, indicating the company's strategic expansion into smart data.
- Payment Method: The transaction will be paid in shares of PAR Technology common stock, reflecting the company's confidence in its stock value while potentially impacting its shareholder structure and market performance.
- Liability Assumption: PAR Technology will assume certain liabilities associated with the acquired assets, which may affect the company's financial status in the short term but is expected to enhance resource integration and market competitiveness in the long run.
- Expected Closing Timeline: The transaction is anticipated to close in the first quarter of 2026, subject to customary closing conditions, providing PAR Technology with a window to optimize integration plans and ensure a smooth transition.
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PAR Technology Acquires Bridg to Accelerate Data Innovation
- Acquisition Overview: PAR Technology has agreed to acquire Bridg for $27.5 million, with a maximum total purchase price of $30 million, expected to close in Q1 2026, enhancing PAR's capabilities in consumer data and loyalty management.
- Identity Resolution Platform Benefits: Bridg's platform will enable PAR to convert anonymous transactions into identifiable customer profiles, significantly improving customer engagement accuracy and providing a competitive edge in the retail and foodservice sectors.
- Market Impact and Strategic Significance: By integrating loyalty and non-loyalty transaction data, PAR will achieve comprehensive customer visibility, facilitating personalized marketing and closed-loop attribution models that enhance brand responsiveness in the market.
- CEO Outlook: PAR CEO Savneet Singh stated that this acquisition will propel the company towards delivering the industry's most complete platform, aiming to redefine customer interactions through seamless data connectivity and drive stronger profitable growth in an increasingly competitive marketplace.
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