Once Upon a Farm Expands WIC Program to California
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
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Should l Buy OFRM?
Source: Newsfilter
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
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Analyst Views on OFRM
Wall Street analysts forecast OFRM stock price to rise
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Current: 16.540
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Current: 16.540
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About OFRM
Once Upon a Farm, PBC is engaged in the manufacturing, distribution, marketing and related sale of nutrient-packed, delicious food for babies and kids of on-the-go parents under the brand name, Once Upon a Farm. Its products as offered for Babies, Kids and Toddlers. Its products includemelts, fruit and veggie puffs, frozen meals, refrigerated oat bar, refrigerated pouches and variety packs. Its variety packs include Carter’s Baby & Toddler Favorites, Carter’s Big Kid Favorites, Carter’s Baby & Toddler Snack Sampler, 9ct, Farmer's Finest, Winter Favorites, Refrigerated Bar Sampler, Green Checkered Pouch Cooler 2-Pack, Dairy-Free Smoothie, Fruit & Veggie Puff, Refrigerated Protein Bar, Baby Best Sellers and others. Its meals include Organic Pasta Meals Cauli-fredo & Spinach, Organic Pasta Meals Pomodoro, Veggie Pot Pie, Papaya Sunrise, Banana Berry Acai and others. Its Refrigerated Oat Bars include Apple Cinnamon Oat Bar, Banana Chocolate Oat Bar, Blueberry Oat Bar and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein & probiotics, aimed at meeting the nutritional needs of families from infancy to school age, which is expected to enhance the brand's competitiveness in the children's food market.
- Innovative Refrigerated Packaging: The newly introduced meat and bone broth pouches are the first organic meat products to utilize cold-pressure protection technology, ensuring nutrient retention and fresh flavor, addressing the preference of 72% of parents for fresh meat, thereby enhancing consumer trust.
- Nutritional Enhancement: Each smoothie delivers 4 grams of protein and probiotics to support active children's immune health, while the new Power Wheels snack bars also contain 4 grams of protein and 100% whole grain oats, catering to parents' demand for healthy snacks for their children.
- Clear Market Positioning: Once Upon a Farm's products are designed for babies aged 6 months and older and children aged 4 and up, aligning with 46% of U.S. parents' recognition of the importance of protein in children's foods, further solidifying the brand's leadership in the childhood nutrition sector.
See More
Adobe CEO Resignation Triggers Stock Decline
- Adobe CEO Transition: Adobe's CEO Shantanu Narayen announced his resignation after a successor is named, causing shares to tumble over 5%, despite the company beating first-quarter earnings expectations, indicating market concerns over leadership changes.
- Fertilizer Stocks Retreat: Fertilizer companies' shares fell back due to ongoing disruptions in the Strait of Hormuz, with Intrepid Potash down about 8% and both Mosaic and CF Industries dropping around 4%, reflecting market sensitivity to raw material price fluctuations.
- Ulta Beauty Earnings Miss: Ulta Beauty reported fourth-quarter earnings of $8.01 per share, falling short of the $8.03 expected by analysts, leading to a 12% drop in stock price, despite revenue of $3.9 billion exceeding expectations, highlighting pressures on profitability.
- Once Upon A Farm Performance Decline: Once Upon A Farm reported its first earnings since going public, guiding for 2026 adjusted EBITDA of $2 million to $4 million, significantly lower than $6.6 million in Q4 2025, resulting in an 8% stock drop and raising concerns about future growth prospects.
See More
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein & probiotics, aimed at meeting the nutritional needs of families from infancy to school age, which is expected to enhance the brand's competitiveness in the children's food market.
- Innovative Refrigerated Packaging: The newly introduced meat and bone broth pouches are the first organic meat products to utilize cold-pressure protection technology, ensuring nutrient retention and fresh flavor, addressing the preference of 72% of parents for fresh meat, thereby enhancing consumer trust.
- Nutritional Enhancement: Each smoothie delivers 4 grams of protein and probiotics to support active children's immune health, while the new Power Wheels snack bars also contain 4 grams of protein and 100% whole grain oats, catering to parents' demand for healthy snacks for their children.
- Clear Market Positioning: Once Upon a Farm's products are designed for babies aged 6 months and older and children aged 4 and up, aligning with 46% of U.S. parents' recognition of the importance of protein in children's foods, further solidifying the brand's leadership in the childhood nutrition sector.
See More
Adobe CEO Resignation Triggers Stock Decline
- Adobe CEO Transition: Adobe's CEO Shantanu Narayen announced his resignation after a successor is named, causing shares to tumble over 5%, despite the company beating first-quarter earnings expectations, indicating market concerns over leadership changes.
- Fertilizer Stocks Retreat: Fertilizer companies' shares fell back due to ongoing disruptions in the Strait of Hormuz, with Intrepid Potash down about 8% and both Mosaic and CF Industries dropping around 4%, reflecting market sensitivity to raw material price fluctuations.
- Ulta Beauty Earnings Miss: Ulta Beauty reported fourth-quarter earnings of $8.01 per share, falling short of the $8.03 expected by analysts, leading to a 12% drop in stock price, despite revenue of $3.9 billion exceeding expectations, highlighting pressures on profitability.
- Once Upon A Farm Performance Decline: Once Upon A Farm reported its first earnings since going public, guiding for 2026 adjusted EBITDA of $2 million to $4 million, significantly lower than $6.6 million in Q4 2025, resulting in an 8% stock drop and raising concerns about future growth prospects.
See More
