Once Upon a Farm Expands WIC Program to California
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 17 2026
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Should l Buy OFRM?
Source: Newsfilter
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
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Analyst Views on OFRM
Wall Street analysts forecast OFRM stock price to rise
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Current: 16.330
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Current: 16.330
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About OFRM
Once Upon a Farm, PBC is engaged in the manufacturing, distribution, marketing and related sale of nutrient-packed, delicious food for babies and kids of on-the-go parents under the brand name, Once Upon a Farm. Its products as offered for Babies, Kids and Toddlers. Its products includemelts, fruit and veggie puffs, frozen meals, refrigerated oat bar, refrigerated pouches and variety packs. Its variety packs include Carter’s Baby & Toddler Favorites, Carter’s Big Kid Favorites, Carter’s Baby & Toddler Snack Sampler, 9ct, Farmer's Finest, Winter Favorites, Refrigerated Bar Sampler, Green Checkered Pouch Cooler 2-Pack, Dairy-Free Smoothie, Fruit & Veggie Puff, Refrigerated Protein Bar, Baby Best Sellers and others. Its meals include Organic Pasta Meals Cauli-fredo & Spinach, Organic Pasta Meals Pomodoro, Veggie Pot Pie, Papaya Sunrise, Banana Berry Acai and others. Its Refrigerated Oat Bars include Apple Cinnamon Oat Bar, Banana Chocolate Oat Bar, Blueberry Oat Bar and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
NYSE Issues Daily Pre-Market Advisory
- Market Advisory Issued: The New York Stock Exchange (NYSE) released a daily pre-market advisory on May 11, 2026, aimed at providing investors with market insights before trading begins, thereby assisting them in making informed trading decisions.
- Opening Celebration: At the opening bell, Eli Lilly (NYSE:LLY) celebrates its 150th anniversary, marking the company's long-standing influence and ongoing innovation in the pharmaceutical industry.
- Investor Day Event: Darling Ingredients (NYSE:DAR) showcased its long-term growth path during its Investor Day, emphasizing the company's strategic planning in sustainability and market expansion.
- Market Information Access: Investors can download the NYSE TV app to access daily market dynamics, IPO activities, and opening information, further enhancing their market engagement and information acquisition capabilities.
See More
Once Upon a Farm Forms Public Benefit Corporation Advisory Board
- Mission Reinforcement: Once Upon a Farm has announced the formation of its inaugural Public Benefit Corporation Advisory Board, bringing together cross-disciplinary leaders to advance the company's mission of delivering high-quality, farm-fresh nutrition while driving systemic improvements in children's nutrition for a healthier, more equitable food system.
- Legal Structure Transformation: As a Public Benefit Corporation (PBC), Once Upon a Farm's corporate charter codifies its commitments to stakeholders, ensuring that while pursuing business growth, it considers impacts on families, farmers, and the environment, thereby demonstrating transparency and accountability.
- Expert Advisory Group: The newly formed advisory board includes seasoned experts from the Organic Trade Association, REI Co-op, and USDA, who will provide strategic counsel to help the company maintain its stakeholder commitments while scaling its operations sustainably.
- Quarterly Review Mechanism: The board will meet quarterly to assess the company's progress against its public benefit commitments, ensuring a balance of stakeholder interests during business expansion and enhancing the company's positive impact in the realm of children's nutrition.
See More
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
NYSE Issues Daily Pre-Market Advisory
- Market Advisory Issued: The New York Stock Exchange (NYSE) released a daily pre-market advisory on May 11, 2026, aimed at providing investors with market insights before trading begins, thereby assisting them in making informed trading decisions.
- Opening Celebration: At the opening bell, Eli Lilly (NYSE:LLY) celebrates its 150th anniversary, marking the company's long-standing influence and ongoing innovation in the pharmaceutical industry.
- Investor Day Event: Darling Ingredients (NYSE:DAR) showcased its long-term growth path during its Investor Day, emphasizing the company's strategic planning in sustainability and market expansion.
- Market Information Access: Investors can download the NYSE TV app to access daily market dynamics, IPO activities, and opening information, further enhancing their market engagement and information acquisition capabilities.
See More
Once Upon a Farm Forms Public Benefit Corporation Advisory Board
- Mission Reinforcement: Once Upon a Farm has announced the formation of its inaugural Public Benefit Corporation Advisory Board, bringing together cross-disciplinary leaders to advance the company's mission of delivering high-quality, farm-fresh nutrition while driving systemic improvements in children's nutrition for a healthier, more equitable food system.
- Legal Structure Transformation: As a Public Benefit Corporation (PBC), Once Upon a Farm's corporate charter codifies its commitments to stakeholders, ensuring that while pursuing business growth, it considers impacts on families, farmers, and the environment, thereby demonstrating transparency and accountability.
- Expert Advisory Group: The newly formed advisory board includes seasoned experts from the Organic Trade Association, REI Co-op, and USDA, who will provide strategic counsel to help the company maintain its stakeholder commitments while scaling its operations sustainably.
- Quarterly Review Mechanism: The board will meet quarterly to assess the company's progress against its public benefit commitments, ensuring a balance of stakeholder interests during business expansion and enhancing the company's positive impact in the realm of children's nutrition.
See More
Once Upon a Farm Gains WIC Eligibility in California
- WIC Eligibility Expansion: Once Upon a Farm (OFRM) has gained eligibility for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in California, allowing its organic foods and snacks to reach 1.3 million individuals qualifying for WIC benefits, significantly expanding its market coverage.
- National Authorization: OFRM is now WIC-authorized in 20 states, becoming the only organic refrigerated food brand eligible for WIC, a unique position that will enhance brand visibility and consumer trust.
- Nutritional Support Program: The WIC program provides federal grants for low-income pregnant women, breastfeeding mothers, and children under five, and OFRM's participation not only helps improve nutritional outcomes but also strengthens the company's image in terms of social responsibility.
- Market Potential: With OFRM's products entering the WIC program, sales growth is expected to accelerate, attracting more families to choose its organic offerings, thereby capturing a larger share in the competitive consumer goods market.
See More
Once Upon a Farm Gains WIC Authorization in California
- WIC Expansion: Once Upon a Farm's Baby Food Bowls have gained WIC authorization in California, bringing the total to 20 states, significantly enhancing access to fresh organic baby food for low-income families and increasing the brand's market penetration.
- Pioneering Achievement: The Baby Food Bowls are the first and only organic refrigerated baby food eligible under the WIC program, marking a unique position for the company in raising standards for childhood nutrition and further solidifying its market leadership.
- Nutritional Equity: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Brand Mission: Co-founder Jennifer Garner emphasizes that WIC authorization is a crucial step towards the company's vision of providing healthy nutrition for every child, driving systemic improvements in childhood nutrition.
See More
Once Upon a Farm Expands WIC Program to California
- WIC Program Expansion: Once Upon a Farm has gained WIC authorization in California, allowing its organic baby food bowls to be approved in 20 states nationwide, significantly enhancing access for low-income families to fresh, organic baby food and increasing brand penetration.
- First Organic Refrigerated Food: The baby food bowls from Once Upon a Farm are the first and only organic refrigerated baby food to receive WIC certification, marking a significant innovation in childhood nutrition and further solidifying the company's market leadership.
- Nutritional Equity Improvement: By participating in the WIC program, Once Upon a Farm aims to eliminate barriers for low-income families in accessing high-quality baby food, ensuring that every child receives the best nutrition, reflecting the company's commitment to social responsibility.
- Strengthening Brand Mission: Co-founder Jennifer Garner emphasizes that achieving WIC authorization is a crucial step in the company's mission to drive systemic improvements in childhood nutrition, enhancing the brand's social impact and market recognition.
See More
Once Upon a Farm Launches New Organic Kids' Food Products
- Product Line Expansion: Once Upon a Farm has launched a new range of organic foods, including meat, meat & bone broth, legume blends, and smoothies with protein and probiotics, aimed at meeting the evolving nutritional needs of families from infants to school-aged children, which is expected to enhance the brand's competitiveness in the children's food market.
- Nutritional Innovation: The newly introduced meat and meat & bone broth products deliver at least 4g of high-quality protein per serving, sourced from hormone-free, antibiotic-free grass-fed beef and free-range chicken, designed to support children's growth and palate development, aligning with parents' preferences for fresh, healthy foods.
- Market Demand Response: According to Kantar Profiles/Mintel, 46% of U.S. parents consider protein an important attribute when choosing foods for babies and toddlers, and this product launch directly addresses that market demand, further solidifying Once Upon a Farm's position as a leader in children's nutrition.
- Mission Continuation: Once Upon a Farm is committed to providing organic, non-GMO, and no added sugar foods, aiming to support children's healthy growth through nutrient-rich products, reflecting the brand's long-term commitment to improving childhood nutrition.
See More
