Nu Holdings Surpasses 100 Million Customers, Disrupting Latin American Banking
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Fool
- Rapid Customer Growth: Nu Holdings has surpassed 110 million customers in Brazil and Mexico, making it the largest bank by customer count in the U.S., showcasing the strong appeal of its digital banking model and solidifying its market leadership.
- Revenue and Cost Optimization: In the latest quarter, average revenue per active customer in Mexico reached $12.50, a significant increase from $5.20 in 2021, while the cost per customer dropped from $3 to $1, indicating a substantial improvement in profitability driven by economies of scale.
- Market Expansion Potential: Although currently operating only in Brazil, Mexico, and Colombia, Nu Holdings has opportunities to enter new markets such as Chile, Argentina, and Peru, which is expected to further drive customer growth and revenue enhancement, increasing its market penetration in Latin America.
- Future Growth Expectations: It is anticipated that Nu Holdings could generate $10 billion in annual net income within the next five years, leading to a price-to-earnings ratio of 8 based on the current stock price, suggesting that despite a nearly 50% rise in stock price, long-term investors can still find value below $18.
Analyst Views on NU
Wall Street analysts forecast NU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NU is 18.80 USD with a low forecast of 16.00 USD and a high forecast of 22.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
7 Buy
2 Hold
0 Sell
Strong Buy
Current: 16.970
Low
16.00
Averages
18.80
High
22.00
Current: 16.970
Low
16.00
Averages
18.80
High
22.00
About NU
Nu Holdings Ltd is a Brazil-based holding company, which engages in the provision of digital banking services. The Company offers its customers products across the five financial seasons: spending, saving, investing, borrowing, and protecting. Its spending solutions are designed to help customers pay for goods and services in their everyday lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points and rewards on applicable transactions. Its savings solutions are designed to help customers deposit, manage, and save their money in interest-earning accounts with complementary debit cards. Its investing solutions are designed to help customers invest their money in investment products and services. Its borrowing solutions are designed to provide customers with unsecured loans that are easy to receive, manage, and pay back. Its protecting solutions are designed to help customers secure life insurance and funeral benefits.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








