Nexxen Unveils AI-Driven DSP Assistant Enhancements
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy NEXN?
Source: Newsfilter
- Feature Expansion: Nexxen's nexAI DSP Assistant enhances campaign management by adding pre-campaign setup and quality assurance features, enabling advertisers to launch campaigns with confidence and automatically check for misconfigurations, thereby improving success rates and operational efficiency.
- Mid-Campaign Optimization: The new assistant provides built-in AI insights for mid-campaign optimization, allowing advertisers to quickly identify and resolve issues during the campaign, significantly enhancing ad performance and return on investment.
- User Interface Innovation: The revamped DSP user interface streamlines workflows, accelerates user onboarding and campaign launches, ensuring advertisers can quickly adapt to and leverage new technologies, thus enhancing market competitiveness.
- Data Integration Capabilities: The nexAI DSP Assistant connects real-time campaign data with Nexxen's knowledge base, delivering actionable insights that help agencies achieve higher decision-making efficiency and effectiveness throughout the entire campaign lifecycle.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy NEXN?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on NEXN
Wall Street analysts forecast NEXN stock price to rise
7 Analyst Rating
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 6.840
Low
9.00
Averages
11.67
High
15.00
Current: 6.840
Low
9.00
Averages
11.67
High
15.00
About NEXN
Nexxen International Ltd, formerly known as Tremor International Ltd, is an Israel-based company engaged in digital advertising solutions that leverage the latest video, native, and display technology to reach users for every app, service, and brand. Nexxen International Ltd works with more than 450 advertisers including Amazon, Disney, and Twitter. The Company activity has three core divisions: Tremor Video, which helps advertisers deliver impactful brand stories across all screens through video technology combined with advanced audience data; RhythmOne, a media division that drives business outcomes in multiscreen advertising; and Unruly video marketplace with direct integrations with publishers and advertisers. The Company is present in more than 60 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Nexxen Unveils AI-Driven DSP Assistant Enhancements
- Feature Expansion: Nexxen's nexAI DSP Assistant enhances campaign management by adding pre-campaign setup and quality assurance features, enabling advertisers to launch campaigns with confidence and automatically check for misconfigurations, thereby improving success rates and operational efficiency.
- Mid-Campaign Optimization: The new assistant provides built-in AI insights for mid-campaign optimization, allowing advertisers to quickly identify and resolve issues during the campaign, significantly enhancing ad performance and return on investment.
- User Interface Innovation: The revamped DSP user interface streamlines workflows, accelerates user onboarding and campaign launches, ensuring advertisers can quickly adapt to and leverage new technologies, thus enhancing market competitiveness.
- Data Integration Capabilities: The nexAI DSP Assistant connects real-time campaign data with Nexxen's knowledge base, delivering actionable insights that help agencies achieve higher decision-making efficiency and effectiveness throughout the entire campaign lifecycle.
See More
Nexxen International Ltd. Repurchases 224,229 Shares at $7.10
- Completion of Buyback Program: Nexxen International Ltd. repurchased 224,229 shares at an average price of $7.10 in March 2026, successfully completing its $20 million buyback program, which reflects the company's confidence in its stock value.
- New Buyback Initiative: The company announced a new buyback program of up to $40 million, indicating a proactive strategy in capital allocation aimed at enhancing shareholder value further.
- Outstanding Shares Overview: As of March 31, 2026, Nexxen had 56,876,930 shares outstanding (excluding treasury shares), providing flexibility for future capital operations and strategic initiatives.
- Reporting Changes: With the completion of the previous buyback program, Nexxen will no longer issue monthly reports on repurchase activities, streamlining its disclosure process in compliance with new regulatory requirements.
See More
Nexxen Launches Cross-Platform Advertising Solution
- Market Demand Response: Nexxen TV integrates advertising across linear and CTV, addressing advertisers' needs for precise audience targeting in today's media landscape, thereby enhancing ad efficiency and effectiveness.
- Innovative Technology Application: As the first-to-market native Smart TV home screen ad, Nexxen TV allows advertisers to engage consumers at their most attentive moments, significantly increasing ad visibility and conversion rates.
- Data-Driven Decision Making: Nexxen's nexAI technology optimizes budget allocation between streaming and linear TV through real-time consumer insights, helping advertisers achieve optimal performance across diverse designated market areas.
- Comprehensive Measurement Capability: Nexxen TV provides a unified measurement view across platforms, enabling advertisers to evaluate campaign performance holistically, thus achieving higher ROI in a fragmented media environment.
See More
Nexxen International Q4 2025 Earnings Call Highlights
- Performance Exceeds Expectations: Nexxen reported contribution revenue of $97.8 million in Q4 2025, reflecting a 7% year-over-year decline; however, management is optimistic about 2026, projecting over 8% growth in contribution revenue, indicating resilience and potential growth momentum in the market.
- Innovative Advertising Solutions: The company launched the industry's first programmatic Smart TV on-screen advertising solution in partnership with VI and The Trade Desk, marking a significant advancement in high-quality programmatic advertising, which is expected to enhance customer engagement and resist AI-driven market disruptions.
- Significant AI Integration Results: Nexxen's DSP assistant efficiency has improved to 97%, with customer satisfaction exceeding 90%, demonstrating that the application of AI technology not only enhances operational efficiency but also creates new value for clients, further solidifying the company's market position.
- Share Buyback Program: The company repurchased 1.44 million shares in Q4 and approved a new buyback program of up to $40 million, reflecting management's confidence in the company's future growth while providing additional value returns to shareholders.
See More
Nexxen International Ltd. Reports Q4 Earnings
- Earnings Highlights: Nexxen International Ltd. reported a Q4 Non-GAAP EPS of $0.33, beating estimates by $0.02, while revenue of $100.7 million, down 10.3% year-over-year, still exceeded expectations by $0.31 million, indicating resilience amid challenges.
- Revenue Composition Analysis: Contribution ex-TAC was $97.8 million, down 7% year-over-year, with programmatic revenue at $94.3 million, down 4%, highlighting increased competitive pressure in the advertising market, particularly from political factors.
- CTV Revenue Decline: CTV revenue for Q4 was $30.1 million, down 19% year-over-year, representing 32% of programmatic revenue, a decrease from 38% in the previous year, reflecting weakened demand for CTV advertising that may impact future revenue growth.
- Future Financial Guidance: Nexxen projects Contribution ex-TAC for 2026 to be in the range of $375 to $390 million, with programmatic revenue between $367 and $381 million, and adjusted EBITDA expected to be between $122 and $132 million, demonstrating confidence in future growth despite ongoing challenges.
See More
Nexxen International Ltd. Announces Share Repurchase
- Share Repurchase Program: Nexxen International Ltd. repurchased 496,981 shares in February 2026 at an average price of $6.02, reflecting the company's confidence in its stock value while utilizing approximately $2 million remaining under its current repurchase authorization, thereby enhancing market trust in its shares.
- New Repurchase Program Initiation: The company has received authorization for a new share repurchase program of up to $40 million, expected to commence upon completion of the current program, which will help optimize capital structure and enhance shareholder value through a flexible repurchase strategy.
- Changes in Share Structure: As of February 28, 2026, Nexxen had 55,720,779 ordinary shares outstanding, with repurchased shares to be reclassified as dormant shares under Israeli Companies Law, indicating the company's prudence and foresight in capital management.
- Market Reaction Expectations: By implementing the repurchase program, Nexxen not only aims to enhance earnings per share but also potentially boosts investor confidence, thereby maintaining its competitive edge in the fiercely competitive advertising technology market.
See More
Nexxen Unveils AI-Driven DSP Assistant Enhancements
- Feature Expansion: Nexxen's nexAI DSP Assistant enhances campaign management by adding pre-campaign setup and quality assurance features, enabling advertisers to launch campaigns with confidence and automatically check for misconfigurations, thereby improving success rates and operational efficiency.
- Mid-Campaign Optimization: The new assistant provides built-in AI insights for mid-campaign optimization, allowing advertisers to quickly identify and resolve issues during the campaign, significantly enhancing ad performance and return on investment.
- User Interface Innovation: The revamped DSP user interface streamlines workflows, accelerates user onboarding and campaign launches, ensuring advertisers can quickly adapt to and leverage new technologies, thus enhancing market competitiveness.
- Data Integration Capabilities: The nexAI DSP Assistant connects real-time campaign data with Nexxen's knowledge base, delivering actionable insights that help agencies achieve higher decision-making efficiency and effectiveness throughout the entire campaign lifecycle.
See More
Nexxen International Ltd. Repurchases 224,229 Shares at $7.10
- Completion of Buyback Program: Nexxen International Ltd. repurchased 224,229 shares at an average price of $7.10 in March 2026, successfully completing its $20 million buyback program, which reflects the company's confidence in its stock value.
- New Buyback Initiative: The company announced a new buyback program of up to $40 million, indicating a proactive strategy in capital allocation aimed at enhancing shareholder value further.
- Outstanding Shares Overview: As of March 31, 2026, Nexxen had 56,876,930 shares outstanding (excluding treasury shares), providing flexibility for future capital operations and strategic initiatives.
- Reporting Changes: With the completion of the previous buyback program, Nexxen will no longer issue monthly reports on repurchase activities, streamlining its disclosure process in compliance with new regulatory requirements.
See More
Nexxen Launches Cross-Platform Advertising Solution
- Market Demand Response: Nexxen TV integrates advertising across linear and CTV, addressing advertisers' needs for precise audience targeting in today's media landscape, thereby enhancing ad efficiency and effectiveness.
- Innovative Technology Application: As the first-to-market native Smart TV home screen ad, Nexxen TV allows advertisers to engage consumers at their most attentive moments, significantly increasing ad visibility and conversion rates.
- Data-Driven Decision Making: Nexxen's nexAI technology optimizes budget allocation between streaming and linear TV through real-time consumer insights, helping advertisers achieve optimal performance across diverse designated market areas.
- Comprehensive Measurement Capability: Nexxen TV provides a unified measurement view across platforms, enabling advertisers to evaluate campaign performance holistically, thus achieving higher ROI in a fragmented media environment.
See More
Nexxen International Q4 2025 Earnings Call Highlights
- Performance Exceeds Expectations: Nexxen reported contribution revenue of $97.8 million in Q4 2025, reflecting a 7% year-over-year decline; however, management is optimistic about 2026, projecting over 8% growth in contribution revenue, indicating resilience and potential growth momentum in the market.
- Innovative Advertising Solutions: The company launched the industry's first programmatic Smart TV on-screen advertising solution in partnership with VI and The Trade Desk, marking a significant advancement in high-quality programmatic advertising, which is expected to enhance customer engagement and resist AI-driven market disruptions.
- Significant AI Integration Results: Nexxen's DSP assistant efficiency has improved to 97%, with customer satisfaction exceeding 90%, demonstrating that the application of AI technology not only enhances operational efficiency but also creates new value for clients, further solidifying the company's market position.
- Share Buyback Program: The company repurchased 1.44 million shares in Q4 and approved a new buyback program of up to $40 million, reflecting management's confidence in the company's future growth while providing additional value returns to shareholders.
See More
Nexxen International Ltd. Reports Q4 Earnings
- Earnings Highlights: Nexxen International Ltd. reported a Q4 Non-GAAP EPS of $0.33, beating estimates by $0.02, while revenue of $100.7 million, down 10.3% year-over-year, still exceeded expectations by $0.31 million, indicating resilience amid challenges.
- Revenue Composition Analysis: Contribution ex-TAC was $97.8 million, down 7% year-over-year, with programmatic revenue at $94.3 million, down 4%, highlighting increased competitive pressure in the advertising market, particularly from political factors.
- CTV Revenue Decline: CTV revenue for Q4 was $30.1 million, down 19% year-over-year, representing 32% of programmatic revenue, a decrease from 38% in the previous year, reflecting weakened demand for CTV advertising that may impact future revenue growth.
- Future Financial Guidance: Nexxen projects Contribution ex-TAC for 2026 to be in the range of $375 to $390 million, with programmatic revenue between $367 and $381 million, and adjusted EBITDA expected to be between $122 and $132 million, demonstrating confidence in future growth despite ongoing challenges.
See More
Nexxen International Ltd. Announces Share Repurchase
- Share Repurchase Program: Nexxen International Ltd. repurchased 496,981 shares in February 2026 at an average price of $6.02, reflecting the company's confidence in its stock value while utilizing approximately $2 million remaining under its current repurchase authorization, thereby enhancing market trust in its shares.
- New Repurchase Program Initiation: The company has received authorization for a new share repurchase program of up to $40 million, expected to commence upon completion of the current program, which will help optimize capital structure and enhance shareholder value through a flexible repurchase strategy.
- Changes in Share Structure: As of February 28, 2026, Nexxen had 55,720,779 ordinary shares outstanding, with repurchased shares to be reclassified as dormant shares under Israeli Companies Law, indicating the company's prudence and foresight in capital management.
- Market Reaction Expectations: By implementing the repurchase program, Nexxen not only aims to enhance earnings per share but also potentially boosts investor confidence, thereby maintaining its competitive edge in the fiercely competitive advertising technology market.
See More
