NCMI Partners with TransUnion to Integrate Theatrical Data
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
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National CineMedia (NCMI) announced a partnership with TransUnion (TRU) to integrate NCM's theatrical exposure data into TransUnion's cross platform attribution, a full-funnel attribution model also known as multi-touch attribution.
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Analyst Views on NCMI
Wall Street analysts forecast NCMI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NCMI is 5.83 USD with a low forecast of 5.00 USD and a high forecast of 6.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.610
Low
5.00
Averages
5.83
High
6.50
Current: 3.610
Low
5.00
Averages
5.83
High
6.50
About NCMI
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 196 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. Its consumer-facing Noovie Trivia application allows brands to continue to reach movie audiences across multiple platforms, including sponsorships, digital advertising inventory such as leaderboards, banner advertisements, and others. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum spot.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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