NCM Partners with TransUnion to Enhance Advertising Effectiveness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 01 2025
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Source: Newsfilter
- Data Integration Innovation: NCM's partnership with TransUnion integrates cinema exposure data into a cross-platform attribution model, enabling advertisers to quantify the actual contribution of cinema ads to sales, thereby enhancing targeting precision and effectiveness.
- Cross-Channel Visibility: This integration allows advertisers to clearly see cinema ads' true performance alongside digital, CTV, and social media, further optimizing media investment strategies.
- Enhanced Advertising Efficiency: TransUnion's advanced deduplication and suppression logic will eliminate ad waste, ensuring advertisers can reach target audiences more efficiently, thus improving return on investment.
- Market Competitive Advantage: This integration not only enhances NCM's data-driven solutions but also demonstrates cinema's critical role as both a brand-building and performance-driving channel in today's media landscape, further solidifying its market position.
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Analyst Views on NCMI
Wall Street analysts forecast NCMI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NCMI is 5.83 USD with a low forecast of 5.00 USD and a high forecast of 6.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.610
Low
5.00
Averages
5.83
High
6.50
Current: 3.610
Low
5.00
Averages
5.83
High
6.50
About NCMI
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 196 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. Its consumer-facing Noovie Trivia application allows brands to continue to reach movie audiences across multiple platforms, including sponsorships, digital advertising inventory such as leaderboards, banner advertisements, and others. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum spot.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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