MySize Subsidiary Naiz Fit Signs LOI to Acquire EyeFitU Assets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy MYSZ?
MySize announced that its subsidiary Naiz Fit has signed a non-binding Letter of Intent to acquire selected assets of EyeFitU AG, a Switzerland-based provider of digital sizing and fit technology for fashion brands and retailers. The proposed acquisition includes EyeFitU's proprietary sizing algorithms, platform technology and codebase, Shopify integration APIs, FootScanner application, anonymized sizing databases, trademarks, domain portfolio, customer contracts, and CRM data. Upon closing, these assets are expected to be integrated into the Naiz Fit platform to enhance its AI-powered sizing capabilities and expand its global customer base. EyeFitU has established relationships with international fashion and sportswear brands, including HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP. EyeFitU's existing customer base generates approximately $440,000 in annual recurring revenue. Upon closing, this revenue is expected to transfer to Naiz Fit and be accretive to the company's annual revenue. The company believes this revenue base has the potential to grow over time as EyeFitU's customer relationships and technology are integrated into the Naiz Fit platform. Through this transaction, MySize expects to strengthen its presence in Northern Europe and expand its reach in additional international markets where EyeFitU has developed brand relationships.
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Analyst Views on MYSZ
Wall Street analysts forecast MYSZ stock price to rise
1 Analyst Rating
1 Buy
0 Hold
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Moderate Buy
Current: 0.628
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Current: 0.628
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About MYSZ
My Size Inc, formerly Knowledgetree Ventures Inc, is an Israel-based company that offers solutions for online consumers and retailers. Its solution, MySizeID, lets consumers create an online profile of their personal measurements, which can then be utilized with partnered online retailers to insure that no matter the manufacturer or size chart, they will get the right fit. For online retailers, MySizeID offers a solution that minimizes returns from online purchases. Its other products include: SizeUp, which allows users to measure flat surfaces through their smart phones; Cross-Site Search Feature, and In-Store Shopping Tool. The Company’s measurement technology serves a range of applications including the apparel, e-commerce do-it-yourself (DIY), shipping and parcel delivery industries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MySize to Acquire EyeFitU Assets, Expected Annual Revenue of $440,000
- Letter of Intent Signed: MySize's subsidiary Naiz Fit has signed a non-binding Letter of Intent to acquire selected assets from Switzerland-based EyeFitU AG, which is expected to enhance its technological foundation and customer relationships in the European market, thereby driving revenue growth.
- Annual Revenue Expectations: EyeFitU's existing customer base generates approximately CHF 350,000 (around $440,000) in annual recurring revenue, which is anticipated to transfer to Naiz Fit upon closing, further elevating the company's overall revenue profile.
- Technological Integration Benefits: The acquisition will include EyeFitU's proprietary sizing algorithms and platform technology, which, when integrated, will enhance Naiz Fit's AI-powered sizing capabilities, helping brands reduce returns and improve online sales efficiency.
- Market Expansion Potential: By leveraging EyeFitU's brand relationships and technology, MySize expects to expand its influence in Northern Europe and other international markets, further driving synergies across its four business platforms.
See More
MySize to Acquire EyeFitU Assets, Adding $440,000 in Annual Revenue
- Letter of Intent Signed: MySize's subsidiary Naiz Fit has signed a non-binding Letter of Intent to acquire selected assets from EyeFitU AG, which is expected to add approximately $440,000 in annual recurring revenue to Naiz Fit, thereby enhancing its competitive position in the European market.
- Technological Integration Benefits: The acquisition will include EyeFitU's proprietary sizing algorithms and platform technology, which are anticipated to enhance Naiz Fit's AI-powered sizing capabilities, significantly reducing customer product return rates and driving online sales growth.
- Customer Base Expansion: EyeFitU's established relationships with various international brands will be integrated into the Naiz Fit platform, expected to bring new clientele to MySize and facilitate revenue growth in the future, further solidifying its market position.
- Strategic Market Positioning: This acquisition aligns with MySize's strategic goal of integrating innovative technologies and customer relationships to enhance its influence in Northern Europe and other international markets, which is expected to provide long-term growth opportunities for the company.
See More
MySize Receives Nasdaq Compliance Notice Amid Strategic Growth Plans
- Nasdaq Compliance Notice: On March 2, 2026, MySize received a notice from Nasdaq due to its stock price being below $1 for 30 consecutive trading days, requiring compliance within 180 days by August 31, 2026, although this notice does not impact operations or financial position.
- 2025 Revenue Performance: MySize generated approximately $10 million in revenue in 2025, with Orgad's business achieving a gross margin of about 40%, providing a stable revenue base that supports the expansion of higher-margin activities in the future.
- 10peaks Business Development: The 10peaks subsidiary, established in 2025, operates across Israel, Greece, Cyprus, and Malta, generating approximately $150,000 in revenue with a gross margin of around 65%, and is projected to reach annual revenues of $3 million, enhancing the company's high-margin channel.
- Diversification Strategic Advantage: MySize addresses challenges in the online fashion industry, such as returns and excess inventory, through its businesses like Naiz Fit, Percentil, and Orgad, creating a more resilient business model aimed at improving overall margins and achieving long-term growth.
See More
MySize Receives Nasdaq Compliance Notice Amid Revenue Growth
- Nasdaq Compliance Notice: On March 2, 2026, MySize received a notice from Nasdaq regarding its stock closing below $1 for 30 consecutive trading days, requiring compliance within 180 days until August 31, 2026, although this notice does not impact operations or financial position.
- 2025 Revenue Performance: MySize generated approximately $10 million in revenue in 2025, with Orgad's business operating at a gross margin of about 40%, providing a stable revenue base that supports the expansion of higher-margin activities in the future.
- 10peaks Business Development: The 10peaks subsidiary, established in 2025, operates across Israel, Greece, Cyprus, and Malta, generating approximately $150,000 in revenue with a gross margin of 65%, and is projected to achieve annual revenues of around $3 million, enhancing the company's market competitiveness.
- Strategic Growth Plan: MySize's strategy focuses on driving revenue growth by increasing the share of higher-margin activities and improving operating leverage over time, and despite facing stock price pressures, the company remains committed to enhancing long-term shareholder value.
See More
MySize Inc. Targets APAC Market with Participation in LINK FASHION Conference
- Growing Market Demand: MySize Inc. is increasingly focusing on the Asia-Pacific region, reflecting accelerating demand from fashion brands and retailers, indicating strong market validation for its AI-driven fashion technology and inventory management platform, which helps brands optimize inventory efficiency and customer experience.
- Industry Conference Participation: MySize will present alongside global industry leaders at the LINK FASHION conference in Shanghai from May 13-14, 2026, expected to attract over 3,000 professional attendees, showcasing its significant role in global fashion supply chain innovation.
- Technology Advantage Showcase: At the conference, MySize will demonstrate how its proprietary AI technologies improve size accuracy, reduce returns, and enable smarter inventory management, addressing increasingly complex market challenges and enhancing operational efficiency for brands.
- Long-term Strategic Positioning: CEO Ronen Luzon emphasized that the APAC region is viewed as a long-term strategic growth area, and with successful deployments in multiple complex markets, the company is confident in accelerating expansion and creating substantial value for partners and shareholders.
See More
MySize, Inc. Evaluates Opportunities for Data Intelligence Monetization
- Data Intelligence Framework: MySize is evaluating the development of a secure Data Intelligence Framework aimed at providing brands and manufacturers with high-level market insights to support demand planning and inventory optimization, thereby enhancing decision-making efficiency in the industry.
- Privacy Compliance Commitment: The company emphasizes that its data sources consist solely of anonymized and aggregated data, ensuring no personally identifiable information is included, which complies with data protection regulations like GDPR and CCPA, thereby enhancing customer trust.
- Exploration of Digital Access Models: MySize is considering usage-based digital access models, such as data credits, that would allow enterprise customers to obtain insights in a controlled and transparent manner, thus driving innovation and sustainability in its business model.
- Potential Industry Impact: CEO Ronen Luzon stated that aggregated data intelligence could play a significant role in reducing inefficiencies and improving decision-making in the fashion industry, and while the initiative is still exploratory, the potential for future commercialization is promising.
See More
MySize to Acquire EyeFitU Assets, Expected Annual Revenue of $440,000
- Letter of Intent Signed: MySize's subsidiary Naiz Fit has signed a non-binding Letter of Intent to acquire selected assets from Switzerland-based EyeFitU AG, which is expected to enhance its technological foundation and customer relationships in the European market, thereby driving revenue growth.
- Annual Revenue Expectations: EyeFitU's existing customer base generates approximately CHF 350,000 (around $440,000) in annual recurring revenue, which is anticipated to transfer to Naiz Fit upon closing, further elevating the company's overall revenue profile.
- Technological Integration Benefits: The acquisition will include EyeFitU's proprietary sizing algorithms and platform technology, which, when integrated, will enhance Naiz Fit's AI-powered sizing capabilities, helping brands reduce returns and improve online sales efficiency.
- Market Expansion Potential: By leveraging EyeFitU's brand relationships and technology, MySize expects to expand its influence in Northern Europe and other international markets, further driving synergies across its four business platforms.
See More
MySize to Acquire EyeFitU Assets, Adding $440,000 in Annual Revenue
- Letter of Intent Signed: MySize's subsidiary Naiz Fit has signed a non-binding Letter of Intent to acquire selected assets from EyeFitU AG, which is expected to add approximately $440,000 in annual recurring revenue to Naiz Fit, thereby enhancing its competitive position in the European market.
- Technological Integration Benefits: The acquisition will include EyeFitU's proprietary sizing algorithms and platform technology, which are anticipated to enhance Naiz Fit's AI-powered sizing capabilities, significantly reducing customer product return rates and driving online sales growth.
- Customer Base Expansion: EyeFitU's established relationships with various international brands will be integrated into the Naiz Fit platform, expected to bring new clientele to MySize and facilitate revenue growth in the future, further solidifying its market position.
- Strategic Market Positioning: This acquisition aligns with MySize's strategic goal of integrating innovative technologies and customer relationships to enhance its influence in Northern Europe and other international markets, which is expected to provide long-term growth opportunities for the company.
See More
MySize Receives Nasdaq Compliance Notice Amid Strategic Growth Plans
- Nasdaq Compliance Notice: On March 2, 2026, MySize received a notice from Nasdaq due to its stock price being below $1 for 30 consecutive trading days, requiring compliance within 180 days by August 31, 2026, although this notice does not impact operations or financial position.
- 2025 Revenue Performance: MySize generated approximately $10 million in revenue in 2025, with Orgad's business achieving a gross margin of about 40%, providing a stable revenue base that supports the expansion of higher-margin activities in the future.
- 10peaks Business Development: The 10peaks subsidiary, established in 2025, operates across Israel, Greece, Cyprus, and Malta, generating approximately $150,000 in revenue with a gross margin of around 65%, and is projected to reach annual revenues of $3 million, enhancing the company's high-margin channel.
- Diversification Strategic Advantage: MySize addresses challenges in the online fashion industry, such as returns and excess inventory, through its businesses like Naiz Fit, Percentil, and Orgad, creating a more resilient business model aimed at improving overall margins and achieving long-term growth.
See More
MySize Receives Nasdaq Compliance Notice Amid Revenue Growth
- Nasdaq Compliance Notice: On March 2, 2026, MySize received a notice from Nasdaq regarding its stock closing below $1 for 30 consecutive trading days, requiring compliance within 180 days until August 31, 2026, although this notice does not impact operations or financial position.
- 2025 Revenue Performance: MySize generated approximately $10 million in revenue in 2025, with Orgad's business operating at a gross margin of about 40%, providing a stable revenue base that supports the expansion of higher-margin activities in the future.
- 10peaks Business Development: The 10peaks subsidiary, established in 2025, operates across Israel, Greece, Cyprus, and Malta, generating approximately $150,000 in revenue with a gross margin of 65%, and is projected to achieve annual revenues of around $3 million, enhancing the company's market competitiveness.
- Strategic Growth Plan: MySize's strategy focuses on driving revenue growth by increasing the share of higher-margin activities and improving operating leverage over time, and despite facing stock price pressures, the company remains committed to enhancing long-term shareholder value.
See More
MySize Inc. Targets APAC Market with Participation in LINK FASHION Conference
- Growing Market Demand: MySize Inc. is increasingly focusing on the Asia-Pacific region, reflecting accelerating demand from fashion brands and retailers, indicating strong market validation for its AI-driven fashion technology and inventory management platform, which helps brands optimize inventory efficiency and customer experience.
- Industry Conference Participation: MySize will present alongside global industry leaders at the LINK FASHION conference in Shanghai from May 13-14, 2026, expected to attract over 3,000 professional attendees, showcasing its significant role in global fashion supply chain innovation.
- Technology Advantage Showcase: At the conference, MySize will demonstrate how its proprietary AI technologies improve size accuracy, reduce returns, and enable smarter inventory management, addressing increasingly complex market challenges and enhancing operational efficiency for brands.
- Long-term Strategic Positioning: CEO Ronen Luzon emphasized that the APAC region is viewed as a long-term strategic growth area, and with successful deployments in multiple complex markets, the company is confident in accelerating expansion and creating substantial value for partners and shareholders.
See More
MySize, Inc. Evaluates Opportunities for Data Intelligence Monetization
- Data Intelligence Framework: MySize is evaluating the development of a secure Data Intelligence Framework aimed at providing brands and manufacturers with high-level market insights to support demand planning and inventory optimization, thereby enhancing decision-making efficiency in the industry.
- Privacy Compliance Commitment: The company emphasizes that its data sources consist solely of anonymized and aggregated data, ensuring no personally identifiable information is included, which complies with data protection regulations like GDPR and CCPA, thereby enhancing customer trust.
- Exploration of Digital Access Models: MySize is considering usage-based digital access models, such as data credits, that would allow enterprise customers to obtain insights in a controlled and transparent manner, thus driving innovation and sustainability in its business model.
- Potential Industry Impact: CEO Ronen Luzon stated that aggregated data intelligence could play a significant role in reducing inefficiencies and improving decision-making in the fashion industry, and while the initiative is still exploratory, the potential for future commercialization is promising.
See More
